Downloaded 13 times
Uploaded byKeith Carberry
Text Message Marketing for Oil change shops
This document provides tips and ideas for using text message marketing to promote an oil change shop. It discusses the benefits of text marketing such as high response rates and building customer loyalty. Various text marketing campaigns are described, including sending appointment reminders, discounts, and service reminders. The document also outlines best practices like always including the shop's name and allowing opt-outs, and mistakes to avoid like only sending promotions.
More Related Content
Similar to Text Message Marketing for Oil change shops
Text Message Marketing for Oil change shops
- 1. Text Message MarketingTips For Your Oil Change Shop Presented By: SMS Dominator
- 2. SMS (Short Message Service)Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. What Is Text Message Marketing?
- 3. How Text MessageMarketing Works
- 4. Why Text MessageMarketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
- 5. Extremely TARGETED Permission-Based (Opt-in) Reliable,INSTANT Reach Benefits of Text Message Marketing
- 6. High Open Rates HighResponse Rates Reduced Advertising Costs Benefits of Text Message Marketing
- 7. Personalized Communication Builds ClientLoyalty Can Go Viral Benefits of Text Message Marketing
- 8. Ways to BuildYour Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form to Your Website Email Your Customer List and Ask Them to Join Your Mobile List
- 9. Social Media Sign-Up Ask Your Social Media Followersto Join Your Mobile List Manual Sign-Up Newsletter Sign-Up Create a Newsletter on Auto Maintenance Topics Manually Add New Clients Who Agree to Join Ways to Build Your Mobile List
- 10. Oil ChangeShop Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword? Text 55555 to OILNOWand Get 10% Cash BackOn Your Purchase
- 11. Text Message MarketingIdeas For Your Oil Change Shop Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3 Use Appointment Reminders to Cut Down on “No- Shows” Offer Mobile Coupons and Discounts Send Text Message Offers on Slow Days to Increase Traffic
- 12. Text Message Marketing Ideas ForYour Oil Change Shop Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6 Send Customers Helpful Auto Tips from Time to Time Alert Customers About New Services Send Customers Auto Service Reminders
- 13. Text Message Marketing Ideas ForYour Oil Change Shop Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9 Use QR Codes to Direct People to Your Website or to Your Shop Hold Contests with Your Mobile List to Keep Them Engaged Implement a “Forward to a Friend” Coupon Program
- 14. Text Message Marketing Ideas ForYour Oil Change Shop Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12 Send “Thank You” Messages to Your Customers Interact Efficiently With Staff Members Conduct Client Satisfaction Surveys and Polls
- 15. Different Types ofText Marketing Uses for Appointments ConfirmationConfirmation ReminderReminder CancellationCancellation Types of Text Marketing Uses for Appointments
- 16. Different Types ofText Marketing Campaigns SaveSave MoreMore SpendSpend MoreMore PurchasePurchase MoreMore Get aGet a FreebieFreebie Types of Text Marketing Campaigns
- 17. Let’s Take aCloser Look at These…
- 18. EXAMPLE Ms. Smith, you havean appointment with Oil Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it. ConfirmationConfirmation
- 19. EXAMPLE Mr. Jones, it’s timefor your quarterly Oil Change. Please contact Oil Spot at 555-555-5555 to schedule. ReminderReminder
- 20. EXAMPLE Mrs. Brown, Iam sorry, but we had to cancel your appointment with Oil Change Spot on Jan 9th . Please call us to reschedule at 555-555-5555 CancellationCancellation
- 21. SaveSave MoreMore EXAMPLE Show this text toreceive 20% off your next Oil Change at Oil Spot EXP 5/15
- 22. EXAMPLE Spend $50 or moreat Oil Spot and receive 10% OFF your next visit when you show this text. EXP 5/15 SpendSpend MoreMore
- 23. EXAMPLE Purchase an Oil Changeand receive a new air filter for $10 at Car Spot when you show this text. EXP 5/15 PurchasePurchase MoreMore
- 24. EXAMPLE Come in toOil Spot for an oil change and get a Car Wash for FREE. EXP 5/15 Get aGet a FreebieFreebie
- 25. Reduce “No-Shows” Ability to Fill More Canceled Appointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or Technical Knowledge Required Benefits of Appointment Reminders
- 26. Tell ListSubscribers What to Expect as Soon as They Join Always Include Your Oil Change Shop’s Name in Your Messages Make it Easy for Your Customers to Opt-Out of Your List Notify Customers of Potential Text Message Costs Text Message Marketing Points to Remember
- 27. Sending OutSporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions Text Message Marketing Mistakes To Avoid
- 28. THANK YOUTHANK YOU ForViewing Our Text MessageFor Viewing Our Text Message Marketing Presentation!Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMS Dominator http://smsdominator.com
Editor's Notes
- #5 There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily