This document provides tips and ideas for using text message marketing for a nail salon. Some key points include: - Text messaging is an effective marketing tool as most people have their phones with them and send texts daily. - Businesses can build a mobile list through sign-ups on their website, social media, or manual additions of clients. - Common text marketing campaigns include sending discounts, reminders, or tips to clients. - Examples of text types are confirmations, reminders, cancellations, discounts, and free offers. - QR codes and appointment reminders can reduce no-shows and increase revenue. Consistency and opt-out options are important.

1. Text Message Marketing Tips
For Your Nail Salon
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Health and
Beauty Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Nail Salon
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to NAILS andGet $5 Off Your NextVisit

11. Text Message Marketing Ideas
For Your Nail Salon
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use
Appointment
Reminders to
Cut Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic

12. Text Message Marketing
Ideas
For Your Nail Salon
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful Nail
Tips from Time
to Time
Alert Clients
About New
Products and
Services
Implement a
“Refer a Friend”
Program

13. Text Message Marketing
Ideas
For Your Nail Salon
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR
Codes to Direct
People to Your
Website, etc.
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Run a Birthday
Rewards
Program

14. Text Message Marketing
Ideas
For Your Nail Salon
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“ThankYou”
Messages to
Your Clients
Interact
Efficiently
With Staff
Members
Conduct Client
Satisfaction
Surveys and
Polls

15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Ms. Smith, you
have an
appointment
with Nail Spot
on January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation

19. EXAMPLE
Mrs. Jones,
your Monthly
Pedicure is now
due. Please
contact Nail
Spot at 555-
555-5555 to
schedule.
ReminderReminder

20. EXAMPLE
Mrs. Brown, I am
sorry, but we had
to cancel your
appointment with
Nail Spot on Jan
9th
. Please call us
to reschedule at
555-555-5555
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off any service at
Nail Spot EXP
5/15

22. EXAMPLE
Spend $100 or
more at Nail
Spot and receive
20% OFF when
you show this
text. EXP 5/15
SpendSpend
MoreMore

23. EXAMPLE
Purchase any
service at Nail
Spot and receive
50% OFF Extra
Design when you
show this text.
EXP 5/15
PurchasePurchase
MoreMore

24. EXAMPLE
Purchase one
service from Nail
Spot and receive a
FREE Make-up
Kit when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie

25.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

26. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Nail Salon
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Nail Salon’s
Name in Your Messages
 Make it Easy for Your Clients to
Opt-Out of Your List
 Notify Clients of Potential Text
Message Costs
Text Message Marketing
Points to Remember

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com