This document provides tips and ideas for using text message marketing in a pest control business. Some key points covered include: - The benefits of text marketing such as high response rates, building loyalty, and viral potential. - Ways to build a mobile list like offering sign-ups on your website or through social media. - Example text marketing campaigns like appointment reminders, discounts, and surveys. - Best practices such as always identifying your business and allowing opt-outs. - Potential mistakes to avoid like sending only promotions or spam.