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Text Message Marketing for Landscapers
This document provides tips and ideas for using text message marketing for a landscaping business. It explains what text message marketing is, the benefits which include high response rates and building loyalty. Ideas are given for different types of text campaigns including discounts, reminders and cancellations. It also outlines best practices such as only sending relevant messages and allowing opt-out to avoid mistakes. The goal is to use the powerful yet limited text format to boost business and reduce issues like canceled appointments.
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Text Message Marketing for Landscapers
- 1. Text Message MarketingTips For Your Landscaping Business Presented By: SMS Dominator
- 2. SMS (Short Message Service)Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. What Is Text Message Marketing?
- 3. How Text MessageMarketing Works
- 4. Why Text MessageMarketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
- 5. Extremely TARGETED Permission-Based (Opt-in) Reliable,INSTANT Reach Benefits of Text Message Marketing
- 6. High Open Rates HighResponse Rates Reduced Advertising Costs Benefits of Text Message Marketing
- 7. Cut Down onCancellations Builds Client Loyalty Can Go Viral Benefits of Text Message Marketing
- 8. Ways to BuildYour Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form to Your Website Email Your Client List and Ask Them to Join Your Mobile List
- 9. Social Media Sign-Up Ask Your Social Media Followersto Join Your Mobile List Manual Sign-Up Newsletter Sign-Up Create a Newsletter on Landscaping Topics Manually Add New Clients Who Agree to Join Ways to Build Your Mobile List
- 10. On YourVehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword? Text 55555 to BESTYARDand Get $20 Off YourNext Service
- 11. Text Message MarketingIdeas For Your Landscaping Business Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3 Offer Mobile Coupons and Discounts Use Appointment Reminders to Cut Down on Cancellations Send Text Message Offers on Slow Days to Increase Traffic
- 12. Text Message MarketingIdeas For Your Landscaping Business Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6 Send Your Clients Special instructions Before an Appointment Send Clients Helpful Landscaping Tips from Time to Time Alert Clients About New Products and Services
- 13. Text Message MarketingIdeas For Your Landscaping Business Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9 Implement the Use of QR Codes to Direct People to Your Website, etc. Start a “Frequent Customer” Loyalty Program to Get Repeat Business Send Invoice Notices to Your Clients
- 14. Text Message MarketingIdeas For Your Landscaping Business Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12 Send “Thank You” Messages to Your Clients Communicate Efficiently With Staff Members Conduct Client Satisfaction Surveys and Polls
- 15. Different Types ofText Marketing Uses ConfirmationConfirmation ReminderReminder CancellationCancellation Types of Text Marketing Uses
- 16. Different Types ofText Marketing Campaigns SaveSave MoreMore SpendSpend MoreMore PurchasePurchase MoreMore Get aGet a FreebieFreebie Types of Text Marketing Campaigns
- 17. Let’s Take aCloser Look at These…
- 18. EXAMPLE Ms. Smith, we havean appointment with you January 6th at 3pm. Please call Landscaping Spot at 555-555- 5555 if you need to change it. ConfirmationConfirmation
- 19. EXAMPLE Mr. Jones, it’s timefor your monthly Weed Kill Treatment. Please contact Landscaping Spot at 555- 555-5555 to schedule. ReminderReminder
- 20. EXAMPLE Mr. Brown, Iam sorry, but I need to cancel our Landscaping Appointment on Jan 9th . Please call Landscaping Spot to reschedule at 555-555-5555 CancellationCancellation
- 21. SaveSave MoreMore EXAMPLE Show this text toreceive 20% off any service at Landscaping Spot EXP 5/15
- 22. EXAMPLE Spend $100 or moreat Landscaping Spot and receive $20 OFF your next service when you show this text. EXP 5/15 SpendSpend MoreMore
- 23. EXAMPLE Purchase any service at LandscapingSpot and receive 50% OFF an additional service when you show this text. EXP 5/15 PurchasePurchase MoreMore
- 24. EXAMPLE Get one service ($50or more) at Landscaping Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15 Get aGet a FreebieFreebie
- 25. Reduce CanceledAppointments Ability to Replace Canceled Appointments Lowers Revenue Losses Saves Staff Some Time Easy - No Software or Technical Knowledge Required Benefits of Appointment Reminders
- 26. How to UseQR Codes Create an Instant Mobile Preview of How You Perform Certain Treatments Send Users to Your Photos and Social Media Sites Send Mobile Video of Your Some of Your Best Work
- 27. How to UseQR Codes Send Viewers to Your Coupons and Discount Offers Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Invoices
- 28. Tell ListSubscribers What to Expect as Soon as They Join Always Include Your Landscaping Business’s Name in Your Messages Make it Easy for Your Clients to Opt-Out of Your List Notify Clients of Potential Text Message Costs Text Message Marketing Points to Remember
- 29. Sending OutSporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions Text Message Marketing Mistakes To Avoid
- 30. THANK YOUTHANK YOU ForViewing Our Text MessageFor Viewing Our Text Message Marketing Presentation!Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMS Dominator http://smsdominator.com
Editor's Notes
- #5 There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily