2. Why Mobile?
• There are over 4.2 billion mobile devices worldwide.
• Mobile web growth is happening 4 times as fast as the Internet.
• One out of every seven minutes of media consumption takes place on mobile.
• There are over 5,000 different mobile devices that can access the mobile web.
9. Ready to Get Mo?
Does your business have a mobile friendly site?
If not – or if you’re not sure – you’ve come to the right place to get started
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly.
Mobile sites are designed for the small screen, with the needs of mobile users in mind.
A mobile-friendly site can help your business connect with customers and drive conversions.
10. Marketing Mobile
How To Use Mobile Technology To Acquire New Customers
Why do you need a mobile version of your company website?
1. First, the obvious. An ever increasing majority of web surfers are using their iphones, smart phones,
androids, blackberries, and other new fangled mobile devices to visit merchant websites while ON THE
GO. And if your company website is not “mobile ready” then they will go elsewhere.
2. Google Mobile Ads – The secret weapon. Most of your competition does not even know Google has such
a service. But this is how you get local targeted traffic… FAST and CHEAP. What is Google Mobile Ads?
Simply put, it is the mobile version of their popular Adwords platform. Pay per click. The striking difference
is not just that is it for mobile sites, but it is dirt cheap to advertise with right now.
Source: From Business Insider, March 2012 - THE FUTURE OF MOBILE
11. Marketing Mobile
3. Marketing Requirements Document (MRD) is the ROI, determined in advance, that should tip the
balance of your decision in one direction or another. Many businesses simply want a mobile app, while
others want to examine the reasons and assess the return on the investment. A MRD provides a set of
parameters that provide written reasons and a path for development established by all parties to the
mobilization process.
The document should explain:
• What type of mobile app is being discussed.
• Who the target customers are.
• What apps or local competition or products are in competition with the proposed app.
• What features or value propositions uniquely benefit the mobile app/solution being considered.
• Why customers are likely to want this product and whether the the prospects developed fit the target
customer of the business.
It is important to separate your mobile ads from your regular desktop website PPC campaigns! Your CPC (cost
per click) will be much lower, and if you are using a mobile optimized site, you may find you are getting
more hits than regular Adwords campaigns, at MUCH lower rates.
Source: From Business Insider, March 2012 - THE FUTURE OF MOBILE
12. Marketing Mobile
4. SMS – Text Marketing. SMS stands for short message service. I absolutely implore you to incorporate
SMS text marketing into your marketing campaigns. Why? People who surf the web with their smart phones
like to text. And they like to get text coupons and special offers, instantly, right on their cell phones. And if
you put a compelling offer such as “Text DOG to 555-555-5555 $20 off your dog’s examination”, or “Text
TIRE for buy 3 get one free tire special”, etc., you will see a much higher ROI. I can’t emphasize enough how
powerful Mobile Coupons are!
• So here’s the marketing plan in a nutshell. Build a mobile version of your site or pay a professional to do it
for you. Advertise it on Google Mobile Ads (Adwords).
• Put out an offer for a mobile coupon on your site. For example: Text DESERT to 555-555-5555 to get a
FREE Desert! Or Text VIP to get on our VIP Discount Program, or Text 20OFF to get 20% off your next
purchase, etc. You’re only limited by your imagination. Like getting a mobile version of your site, it is
inexpensive to have it set up for you.
• In fact if you let us build you a mobile site, we will set up a text marketing campaign for you, and even help
you set up a Google Mobile Ads account.
• Mobile is bigger than both Google and Facebook combined. 96% of the population already has a mobile
phone and 60% are smart phones.
• 95% of SMS text messages are opened and read compared to around 10% of emails, but most important to
you is this one:
73% of mobile phone users actually WANT to receive offers and coupons on their mobiles!
Source: From Business Insider, March 2012 - THE FUTURE OF MOBILE
13. Thank you very Much,
and
See you next time on my
Mobile!!!
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