Uploaded byRobert Wiesman
Autorepairshops
This document provides tips and ideas for using text message marketing to promote an auto repair shop. It discusses the benefits of text marketing such as high response rates and building customer loyalty. It provides examples of different types of text campaigns including appointment reminders, discounts, and contests. The document also offers ideas for building a mobile contact list and lists points to keep in mind and mistakes to avoid for an effective text marketing strategy.
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Autorepairshops
- 1. Text Message Marketing Tips ForYour Auto Repair Shop Presented By: SMSDGoneViral.com
- 2. SMS (Short Message Service)Text Message Marketing is the ability to send “permission- based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. What Is Text Message Marketing?
- 3. How Text MessageMarketing Works
- 4. Why Text MessageMarketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
- 5. Extremely TARGETED Permission-Based (Opt-in) Reliable,INSTANT Reach Benefits of Text Message Marketing
- 6. High Open Rates HighResponse Rates Reduced Advertising Costs Benefits of Text Message Marketing
- 7. Personalized Communication Builds ClientLoyalty Can Go Viral Benefits of Text Message Marketing
- 8. Ways to BuildYour Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form to Your Website Email Your Customer List and Ask Them to Join Your Mobile List
- 9. Social Media Sign-Up Ask Your Social Media Followersto Join Your Mobile List Manual Sign-Up Newsletter Sign-Up Create a Newsletter on Auto Topics Manually Add New Clients Who Agree to Join Ways to Build Your Mobile List
- 10. Auto RepairShop Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword?
- 11. Text Message MarketingIdeas For Your Auto Repair Shop Idea #1 Idea #2 Idea #3 Use Appointment Reminders to Cut Down on “No-Shows” Offer Mobile Coupons and Discounts Send Text Message Offers on Slow Days to Increase Traffic
- 12. Text Message MarketingIdeas For Your Auto Repair Shop Idea #4 Idea #5 Idea #6 Send Customers Helpful Auto Tips from Time to Time Alert Audience About New Products and Services Send Customers Auto Service Reminders
- 13. Text Message MarketingIdeas For Your Auto Repair Shop Idea #7 Idea #8 Idea #9 Use QR Codes to Direct People to Your Website or Directions to Your Auto Repair Shop Hold Contests with Your Mobile List to Keep Them Engaged Implement a “Forward to a Friend” Coupon Program
- 14. Text Message MarketingIdeas For Your Auto Repair Shop Idea #10 Idea #11 Idea #12 Send “Thank You” Messages to Your Customers Communicat e Efficiently With Staff Members Conduct Client Satisfaction Surveys and Polls
- 15. Different Types ofText Marketing Uses for Appointments Confirmation Reminder Cancellation Types of Text Message Uses for Appointments
- 16. Different Types ofText Marketing Campaigns Save More Spend More Purchase More Get a Freebie Types of Text Marketing Campaigns
- 17. Let’s Take aCloser Look at These…
- 18. EXAMPLE Ms. Smith, you havean appointment with Auto Repair Spot on January 6th at 3pm. Please call 555- 555-5555 if you can not make it. Confirmation
- 19. EXAMPLE Mr. Jones, your quarterlyOil Change is due. Please contact Auto Repair Spot at 555- 555-5555 to schedule. Reminder
- 20. EXAMPLE Mrs. Brown, Iam sorry, but we had to cancel your appointment with Auto Repair Spot on Jan 9th. Please call us to reschedule at 555-555-5555 Cancellation
- 21. Save More EXAMPLE Show this text toreceive 20% off any service at Auto Repair Spot EXP 5/15
- 22. EXAMPLE Spend $500 or moreat Auto Repair Spot and receive $100 OFF your next service when you show this text. EXP 5/15 Spend More
- 23. EXAMPLE Purchase any service atAuto Repair Spot and receive 50% OFF an additional service when you show this text. EXP 5/15 Purchase More
- 24. EXAMPLE Get one service ($200or more) at Auto Repair Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15 Get a Freebie
- 25. Reduce “No-Shows” Ability to Fill More Canceled Appointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or Technical Knowledge Required Benefits of Appointment Reminders
- 26. How to UseQR Codes Send Users to a Mobile Tour of Your Shop Send Users to Your Coupons and Discount Offers Send Users to Your Photos and Social Media Sites
- 27. How to UseQR Codes Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Receipts
- 28. Tell ListSubscribers What to Expect as Soon as They Join Always Include Your Auto Repair Shop’s Name in Your Messages Make it Easy for Your Customers to Opt-Out of Your List Notify Customers of Potential Text Message Costs Text Message Marketing Points to Remember
- 29. Sending OutSporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions Text Message Marketing Mistakes to Avoid
- 30. THANK YOU For ViewingOur Text Message Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMSDGoneViral.com