The document discusses how real estate agents can use text messaging to market properties and communicate with potential buyers. It describes a platform that allows buyers to instantly receive property information by texting a keyword to a short code displayed on a sign. The agent then receives the buyer's phone number and can immediately follow up. Agents can also use the platform to send text alerts about open houses or price changes to interested buyers.

1. Text Messaging for the Realty Business

3. Our company has developed a unique platform that allows today’s tech-savvy realtor to take advantage of mobile technology How is Short Messaging Service different? When a customer texts about a house, he receives information instantaneously , and the realtor knows who inquired immediately .

5. The potential purchaser sends the keyword for the house (Info) to the number on the sign (732589)‏ Within the next 10 to 60 seconds, they receive a text message with property information for that home Information-on-Demand Outbox To: 732589 Msg: Info Inbox From: 732589 Msg: 2 bdrm, 2 bath, pool, large kitchen and garage. Call the agent at 813-123-4567.

6. The realtor simultaneously receives the phone number of the inquirer, via text message, and an indication of which property the potential purchaser was interested in. Better for the Realtor Inbox From: 732589 Msg: “Info” 813-987-6543 Message sent by customer 1 Notifies the realtor right away 2 In less than a minute, the realtor has a new lead 3

8. They text the keyword to the Short code The requested information is sent to the customer A text containing the potential customers phone number is sent to the realtor The realtor’s account automatically stores the call number The realtor calls the customer to follow up, immediately or within a few days The customer gets a chance to join the list for automatic updates on the house When the house status changes, or an open house takes place, the realtor writes a short message that gets distributed to the entire list of clients. The personalized SMS message reaches a targeted audience and draws a large crowd A driver passes a house with the Short code and Keyword advertised Generate more contacts