The document discusses how text message marketing can help local businesses connect with consumers by sending promotional offers, reminders, and other helpful information directly to customers' mobile phones. It notes that text messaging has high open and response rates compared to other marketing methods. The presentation encourages local businesses to utilize text message marketing to build their brand, gain an edge over competitors, and increase exposure, sales, and revenue.

1. How Text Message
Marketing Can
Help You Connect
With Local
Consumers
Presented by: Ron Mills
954.394.4980
bit.ly/mobilewiz

2. What is Text Message Marketing?
Permission-based communication with
customers and potential customers via text
messages sent to their mobile devices…
Communication includes helpful
information, coupon offers, event
notification, and more…

3. How Does It Work?

4. How Does It Work?
For instance, to get new subscribers, a
pizzeria could have flyers that read, “Text
‘PIZZA NOW’ to 99999 for FREE Appetizer
with purchase of Medium Pizza.”
Once people subscribe, the pizzeria can
start sending them occasional offers right
to their mobile phone with a quick text
message that reads something like, “Get
$5 Off Any Large Pizza – Offer Available
Today Only.”

5. Text Messaging Facts & Trends
Every Business Should Know About
 More than 6 Billion Mobile Users Worldwide
 Approximately 90% of Consumers Read
Their Text Messages within MINUTES
 Most Text Messages are Responded to
Within 90 Seconds…vs. 90 Minutes for
Emails
 Most mobile users prefer to text over talk
(174 Million Americans Text EVERY DAY)

6. Text Messaging Facts & Trends
Every Business Should Know About
Mobile Coupon Offers Get up to a 20%
Response Rate – 10 Times More Than
Traditional Methods
73% of Consumers WANT to Receive
Special Offers on Their Mobile Devices but
are Not Getting Them

7. Popular Mobile Activities
What Are People Doing on Their Mobile Devices?
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Browsing Websites Watching Videos
Sending and Reading Emails Checking News and Weather
Sending and Reading Text Messages

8. Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

9. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS MOBILE METHODS
• Yellow Page Books • Mobile Websites
• Newspaper Ads • Text Message
• TV Commercials Marketing
• Mobile Apps & More!

10. What Does This Mean for Your Business?
You Must :
1. Put your business in front of your
mobile target audience
1. Spend your marketing dollars where
they can yield the best returns
1. Utilize the power of mobile
marketing to stay connected to your
local market

11. Could Text Message Marketing Be The Missing
Piece of the Puzzle for YOUR Small Business?
Text Message Marketing
is No Longer a Trend…
It’s the NEW Way to Do
Business!

12. Why Text Message Marketing?
It’s POWERFUL For Helping You…
 Build Your Brand
 Gain the Edge on Your Competitors
 Connect with Local Consumers
 Generate New Leads & Repeat Loyal
Customers

13. Benefits of Text Message Marketing
 Enables Personalized, TARGETED
Communication with Customers
 It is Permission-based So Your Messages
are Welcomed
 Decreases “No-Shows” for Appointments
 Increases Repeat Business

14. Benefits of Text Message Marketing
Cost-Effective, Easy to Use, and Easy to
Track
High Deliverability and Open Rates
Promotes Customer Engagement & Loyalty
Increases Exposure, Sales, and Revenue

15. Ways to Use Text
Message Marketing
Offer Coupons and Discounts
Appointment Reminders
Service Reminders
Conduct Customer Surveys and Polls
Provide Valuable, Relevant Information

16. ANY
QUESTIONS

17. Thank You For Viewing Our Text
Message Marketing Presentation!
For More Information About How You Can Lower
Advertising Costs and Boost Profits at the Same
Time, Contact Me Today!
Ron Mills
Foot Print Strategies
954.394.4980
bit.ly/mobilewiz