This document discusses the evolution of digital screens and how mobile marketing can benefit businesses. It outlines the rise of the second screen (web browsing) and third screen (mobile devices). Various mobile marketing techniques are described like mobile search, location-based services, SMS, apps, and QR codes. Case studies show how real estate companies have used mobile strategies like text-to-receive listings to generate more leads. The conclusion emphasizes that most websites are not yet mobile-friendly and businesses should develop a mobile strategy to engage customers anytime, anywhere.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
By Rori DuBoff, David Potin & Daniel Rodrigo
Havas Media Group
Location Based Marketing
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media.
We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized.
In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
The importance of Mobile Application in the emerging market and its potential for increasing your business worth. It helps in driving repeat business, generating revenue and increasing customer engagement.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
By Rori DuBoff, David Potin & Daniel Rodrigo
Havas Media Group
Location Based Marketing
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media.
We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized.
In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
The importance of Mobile Application in the emerging market and its potential for increasing your business worth. It helps in driving repeat business, generating revenue and increasing customer engagement.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
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Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
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Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
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Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
Avrupa Konutlari Yenimahalle - Listing TurkeyListing Turkey
Welcome to Avrupa Konutları Yenimahalle, where luxury living meets unparalleled convenience in the heart of Istanbul. Developed by Artaş Holding, one of Turkey’s leading construction companies, this prestigious residential project offers a contemporary lifestyle experience like no other.
https://listingturkey.com/property/avrupa-konutlari-yenimahalle/
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
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Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
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BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
Mobile Marketing for Real Estate
1. FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market
2. Second Screen
•In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
•Second Screen was born.
•This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...
3. Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
5. Always on, always
availableMobile provides a means for brands to
engage their consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.
6. Mobile Marketing
Techniques
•Mobile Search
•Location Based Services
•SMS Text Message •QR/2D Barcodes
Marketing •3D/Augmented Reality
•Mobile Applications •Mobile Video
•Mobile Gaming
•Mobile Web Sites
•Bluetooth Proximity and
Wifi
7. Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association
9. Text Message
Marketing Methods
•URL/Link Delivery
•Text to Vote •Application Download
•Text to Win •Mobile Coupons
•Text to Screen •Mobile Donation
•Mobile Alerts •Mobile Business Cards
•Reminders
10. QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
•Mobile landing page
•Video
•Your social media sites
•Map to your business
•Exclusive coupons, discounts, or
giveaways
•Customer feedback form or
email
11. Is your business
mobile friendly?
•Can your consumers connect with you anytime anywhere?
•By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
•Today 1 in 7 Google searches originate from a mobile
device
oGoogle estimates 1 in 4 searches will
originate from a mobile device in 2012
•43% of Americans own a smart phone
o(82.5 million users)
12. Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
text)
13. First Develop a Mobile Strategy
•What do your customers or potential customers need
from you when mobile?
•B2B Mobile differs from B2C Mobile because it is
driven by efficiency rather than entertainment
•You must strive to make their work related activities
BETTER, FASTER & EASIER.
14. Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
OR
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery
15. Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
experience.
16. Real Estate
•Listing and neighborhood Info
•Immediate Lead generation
•Click to call
•Mobile Virtual Tours
•Maps/Directions
•Mobile Business Cards
17. How can mobile marketing benefit real estate?
•A condo community located a few blocks from a high traffic shopping
center has QR Codes on mall signage with a video tour and a call to
action to visit the sales office for limited time incentives
•A community that is in pre-Grand Opening has a QR Code on a sign
so people driving by can register for more information on-site, right from
their phone
•An ad placed in a locally distributed real estate magazine with a QR
Code link to a map to your sales office
•A QR code placed on an a-frame directing potential buyers from
events, entertainment venues, even your competitor
18. Benefits:
•More Listing, faster
•Capture more real time leads
•Information - 24/7 availability to clients
•No More Flyers - Save money on printing costs
and spend more time on more productive activities.
•Differentiation - Be state of the art
•Immediate response
19. Case Study
•Cushman Wakefield Toronto is using SMS to support a dialogue
with prospects, but is using the initial contact as an opportunity to
invite consumers to opt-in and receive messages about similar listings
that come on the market
•“We are expecting to not only increase the number of leads on a
property, but also generate more qualified leads in the process, we
are making the buying process easier for our prospects, while at the
same time delivering a tool that will help our listing agents.” Brad
Dugard, director of Corporate Communications, Cushman Wakefield, Toronto
20. Case Study
•Potential clients and agents can send a property-unique code via text
message and instantly receive listing information for a property, directly to
their mobile device
•Prospects can also elect to be contacted by the property’s listing agent,
who will then be notified by an automated email, which provides contact
details for the prospect
•Buyers searching for a certain type of property also have the option to opt-
in and receive SMS alerts about properties that meet their interests
•Mobile approach offers the company insight into its consumer’s buying
behaviors, which yields a more targeted approach to serving consumer needs
21. Case Study
Coldwell Banker used mobile campaign for over half of their listings
in Pittsburgh
Each sign had a unique house code that individuals can text in to get
•specific information about the house
•a link to a mobile Website
•a way to text in for an agent to contact them
22. Case Study
•Coldwell is expanding to more properties
•“Our company is focused on the highest level of customer
service, we work hard to ensure that our sales associates have
superior services and technology to meet the needs of our clients.
This technology gives buyers immediate and comprehensive
information about our listings in a very convenient way, and gives
our sellers a truly competitive edge in attracting potential buyers.”
23. Case Study
Results
oIndividuals want to use mobile to
browse homes and be more in control
of the home buying process, as
expected, but they still text in AGENT
to have an agent call them, so using
mobile does not tremendously cut into
the role of the real estate agent
24. MobileAdvertisingSystem.com
The future of marketing is here today!
Is your business mobile ready?
http://mobileadvertisingsystem.com