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Text Message Marketing For Hotels
This document provides tips and ideas for using text message marketing for hotels. Some key points include: - Text marketing allows you to send permission-based messages to opted-in mobile contacts and has high open and response rates. - Tips include using texts to send discounts, reminders, and notifications to increase business and engagement. - QR codes and different campaign types like savings offers or freebies can also be utilized. - It's important to clearly identify your hotel, allow opting out, and avoid spam-like messages.
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Text Message Marketing For Hotels
- 1. Text Message MarketingTips For Your Hotel Presented By: SMS Dominator
- 2. SMS (Short Message Service)Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. What Is Text Message Marketing?
- 3. How Text MessageMarketing Works
- 4. Why Text MessageMarketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
- 5. Extremely TARGETED Permission-Based (Opt-in) Reliable,INSTANT Reach Benefits of Text Message Marketing
- 6. High Open Rates HighRedemption Rates Reduced Advertising Costs Benefits of Text Message Marketing
- 7. Personalized Communication Builds CustomerLoyalty Can Go Viral Benefits of Text Message Marketing
- 8. Ways to BuildYour Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form to Your Website Email Your “Email” List and Ask Them to Join Your Mobile List
- 9. Social Media Sign-Up Ask Your Social Media Followersto Join Your Mobile List Manual Sign-Up Birthday Club Program Start a Birthday Rewards Program Manually Add New Customers Who Agree to Join Ways to Build Your Mobile List
- 10. Hotel Roomsand Check-in Counter Flyers Business Cards Radio Ads TV Commercials Billboards Elevators Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword? Text 55555 to HOTEL andGet $20 Off Your Stay
- 11. Text Message Marketing Ideas ForYour Hotel Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3 Offer Mobile Coupons and Discounts Send Text Message Offers on Slow Days to Increase Traffic Send Reservation Reminders to Reduce “No- Shows”
- 12. Text Message Marketing Ideas ForYour Hotel Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6 Start a “Frequent Customer” Loyalty Program to Get Repeat Business Send Event Reminders to Increase Awareness and Attendance Notify Customers of New Amenities
- 13. Text Message Marketing Ideas ForYour Hotel Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9 Implement the Use of QR Codes to Direct People to Your Website, etc. Hold Contests with Your Mobile List to Keep Them Engaged Run a Birthday Rewards Program
- 14. Text Message Marketing Ideas ForYour Hotel Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12 Send “Thank You” Messages to Your Customers Communicate Efficiently With Staff Members Conduct Customer Satisfaction Surveys and Polls
- 15. Different Types ofText Marketing Campaigns SaveSave MoreMore SpendSpend MoreMore PurchasePurchase MoreMore Get aGet a FreebieFreebie Types of Text Marketing Campaigns
- 16. Let’s Take aCloser Look at These…
- 17. SaveSave MoreMore EXAMPLE Show this text toreceive 20% off of any Room at Hotel Spot. EXP 5/15
- 18. EXAMPLE Spend $100 or moreat Hotel Spot and receive $10 OFF when you show this text. EXP 5/15 SpendSpend MoreMore
- 19. EXAMPLE Get a Roomat Hotel Spot and receive $10 towards your next stay. EXP 5/15 PurchasePurchase MoreMore
- 20. EXAMPLE Get a Suiteat Hotel Spot and receive one room service item for FREE. EXP 5/15 Get aGet a FreebieFreebie
- 21. How to UseQR Codes Improve Guest Service Experience With Tips on Where to Dine – Place in rooms, elevators, lobby, etc. Send Users to Your Photos and Social Media Sites Send Mobile Video of Your Hotel
- 22. How to UseQR Codes Send Viewers to Your Coupons and Discount Offers Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Receipts
- 23. Tell ListSubscribers What to Expect as Soon as They Join Always Include Your Hotel’s Name in Your Messages Make it Easy for Your Customers to Opt-Out of Your List Notify Consumers of Potential Text Message Costs Text Message Marketing Points to Remember
- 24. Sending OutSporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions Text Message Marketing Mistakes To Avoid
- 25. THANK YOUTHANK YOU ForViewing Our Text MessageFor Viewing Our Text Message Marketing Presentation!Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMS Dominator http://smsdominator.com
Editor's Notes
- #5 There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily