This document provides tips and ideas for using text message marketing to promote a car wash business. Some key points include: - Text messaging is an effective marketing tool as most mobile users are on their phones daily and open rates and responses for texts are high. - Businesses can build a mobile list through their website, social media, flyers with short codes, and asking existing customers to join. - Example text marketing campaigns include offering discounts to save money, incentives to spend more, and giving out freebies to generate trials. Proper use of QR codes is also discussed.

1. Text Message Marketing Tips
For Your Car Wash
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Customer List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Auto Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Car Wash
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to CARWASH
and Get $2 Off Your NextVisit

11. Text Message Marketing Ideas
For Your Car Wash
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text
Message
Offers on
Slow Days to
Increase
Traffic
Alert
Audience
About New
Car Wash
Products and
Services

12. Text Message Marketing
Ideas
For Your Car Wash
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send
Customers
Helpful Auto
Tips from Time
to Time
Use QR Codes
to Direct
People to Your
Website or
Your Business
Use QR Codes
to Give Your
Prospects
Instant Details
About Your Car
Wash

13. Text Message Marketing
Ideas
For Your Car Wash
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Send “Thank
You”
Messages to
Your
Customers
Efficiently
Contact
Staff Members
Conduct Client
Satisfaction
Surveys and
Polls

14. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

15. Let’s Take a Closer Look at These…

16. SaveSave
MoreMore
EXAMPLE
Show this text
to receive $3 off
of any Car Wash
at Car Wash
Spot
EXP 5/15

17. EXAMPLE
Spend $12 or
more at Car
Wash Spot and
receive $2 OFF
Wax Treatment
when you show
this text. EXP
5/15
SpendSpend
MoreMore

18. EXAMPLE
Purchase a
Premium Wax
with your Car
Wash at Car
Wash Spot
and get
10% OFF total
purchase. EXP
5/15
PurchasePurchase
MoreMore

19. EXAMPLE
Purchase an
Ultimate Wash at
Car Wash Spot
and receive a Tire
Shine Treatment
for FREE. EXP
5/15
Get aGet a
FreebieFreebie

20. How to Use QR Codes
 Send Users to a Mobile
Video Tour of Your
Carwash
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

21. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices and Other Paperwork

22.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Car Wash’s
Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

23.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid

24. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
Http//smsdominator.com