This document provides tips and ideas for using text message marketing for a personal training business. It discusses the benefits of text marketing such as high response rates and building client loyalty. It also provides examples of different types of text campaigns like discounts, reminders and cancellations. The document recommends ways to build a mobile list and advertise short codes. Finally, it discusses best practices and mistakes to avoid with text marketing.

1. Text Message Marketing Tips
For Your Personal Training
Business
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Fitness Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Inside the Gym
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to GETFIT andGet $10 Off Your FirstSession

11. Text Message Marketing Ideas
For Your Personal Training Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointment
Reminders to Cut
Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers on
Slow Days to
Increase Traffic

12. Text Message Marketing Ideas
For Your Personal Training Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful Fitness
Tips from Time
to Time
Alert Clients
About New
Products and
Services
Send Your
Clients Special
Instructions
Before an
Appointment

13. Text Message Marketing Ideas
For Your Personal Training
Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR Codes
to Direct People
to Your Website,
etc.
Fill Low
Attendance
Classes
Send
Motivational
Messages to
Your Clients

14. Text Message Marketing Ideas
For Your Personal Training Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to Your
Clients
Implement a
“Bring-a-Friend”
Program
Conduct Client
Satisfaction
Surveys and Polls

15. Different Types of Text Marketing
Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Mr. Smith, you
have an
appointment
with Best
Personal Trainer
on January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation

19. EXAMPLE
Mr. Jones, it’s
time for your
Monthly
Training
Session. Please
contact Best
Personal
Trainer at 555-
555-5555 to
schedule.
ReminderReminder

20. EXAMPLE
Ms. Brown, I am
sorry, but I have
to cancel your
appointment with
Best Personal
Trainer on Jan
9th
. Please call me
to reschedule at
555-555-5555.
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off your next
session at
Personal Trainer
Spot EXP 5/15

22. EXAMPLE
Buy 10 Fitness
Sessions with
Personal
Training Spot
and receive 20%
OFF when you
show this text.
EXP 5/15
SpendSpend
MoreMore

23. EXAMPLE
Purchase 10
Sessions at
Personal
Training Post
and Receive 50%
OFF 5 Additional
Sessions when
you show this
text. EXP 5/15
PurchasePurchase
MoreMore

24. EXAMPLE
Purchase one
service from
Personal
Training Spot
and receive one
FREE session
when you show
this text. EXP
5/15
Get aGet a
FreebieFreebie

25.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

26. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Personal
Training Techniques
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Personal
Training Business’s Name in
Your Messages
 Make it Easy for Your Clients to
Opt-Out of Your List
 Notify Clients of Potential Text
Message Costs
Text Message Marketing
Points to Remember

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes to Avoid

30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com