Text Message Marketing for Home Improvement Contractors
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This document provides tips and ideas for using text message marketing for a home improvement business. Some key points include: 1) Text message marketing allows businesses to send permission-based text messages to customers who opt-in and can increase customer loyalty and response rates while reducing advertising costs. 2) Various ideas are presented for text message campaigns including appointment reminders, discounts, and sending helpful home improvement tips. 3) The benefits of text message marketing include high open and response rates, reduced cancellations, and building customer loyalty. Proper use of reminders, coupons, and QR codes are encouraged.
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Text Message Marketing for Home Improvement Contractors
- 1. Text Message Marketing Tips For Your Home Improvement Business Presented By: SMS Dominator
- 2. SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. What Is Text Message Marketing?
- 3. How Text Message Marketing Works
- 4. Why Text Message Marketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
- 5. Extremely TARGETED Permission-Based (Opt-in) Reliable, INSTANT Reach Benefits of Text Message Marketing
- 6. High Open Rates High Response Rates Reduced Advertising Costs Benefits of Text Message Marketing
- 7. Cut Down on Cancellations Builds Client Loyalty Can Go Viral Benefits of Text Message Marketing
- 8. Ways to Build Your Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form to Your Website Email Your Clients List and Ask Them to Join Your Mobile List
- 9. Social Media Sign-Up Ask Your Social Media Followers to Join Your Mobile List Manual Sign-Up Newsletter Sign-Up Create a Newsletter on Home Improvement Topics Manually Add New Clients Who Agree to Join Ways to Build Your Mobile List
- 10. On Your Vehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword? Text 55555 to HOMEFIXand Get 10% Off YourServices
- 11. Text Message Marketing Ideas For Your Home Improvement Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3 Use Appointment Reminders to Cut Down on Cancellations Offer Mobile Coupons and Discounts Send Text Message Offers on Slow Days to Increase Traffic
- 12. Text Message Marketing Ideas For Your Home Improvement Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6 Send Clients Helpful Home Improvement Tips from Time to Time Alert Clients About New Products and Services Send Your Clients Special Instructions Before an Appointment
- 13. Text Message Marketing Ideas For Your Home Improvement Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9 Implement the Use of QR Codes to Direct People to Your Website, etc. Start a “Frequent Customer” Loyalty Program to Get Repeat Business Send Invoice Notices to Your Clients
- 14. Text Message Marketing Ideas For Your Home Improvement Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12 Send “Thank You” Messages to Your Clients Communicate Efficiently With Staff Members Conduct Client Satisfaction Surveys and Polls
- 15. Different Types of Text Marketing Uses ConfirmationConfirmation ReminderReminder CancellationCancellation Types of Text Marketing Uses
- 16. Different Types of Text Marketing Campaigns SaveSave MoreMore SpendSpend MoreMore PurchasePurchase MoreMore Get aGet a FreebieFreebie Types of Text Marketing Campaigns
- 17. Let’s Take a Closer Look at These…
- 18. EXAMPLE Mrs. Smith, you have an appointment with Home Improvement Spot on January 6th at 3pm. Please call 555- 555-5555 if you need to cancel. ConfirmationConfirmation
- 19. EXAMPLE Mr. Jones, it’s time for your 6 month Home Maintenance Check. Please contact Home Improvement Spot at 555- 555-5555 to schedule. ReminderReminder
- 20. EXAMPLE Ms. Brown, I am sorry, but we had to cancel your appointment with Home Improvement Spot on Jan 9th . Please call us to reschedule at 555-555-5555 CancellationCancellation
- 21. SaveSave MoreMore EXAMPLE Show this text to receive 20% off any service at Home Improvement Spot EXP 5/15
- 22. EXAMPLE Spend $500 or more at Home Improvement Spot and receive $100 OFF your next service when you show this text. EXP 5/15 SpendSpend MoreMore
- 23. EXAMPLE Purchase any service at Home Improvement Spot and receive 50% OFF an additional service when you show this text. EXP 5/15 PurchasePurchase MoreMore
- 24. EXAMPLE Get one service ($50 or more) at Home Improvement Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15 Get aGet a FreebieFreebie
- 25. Reduce Cancellations Ability to Fill More Canceled Appointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or Technical Knowledge Required Benefits of Appointment Reminders
- 26. How to Use QR Codes Send Users to a Mobile Video Showing Your Home Improvement Work in Action Send Users to Your Coupons and Discount Offers Send Users to Your Photos and Social Media Sites
- 27. How to Use QR Codes Send Users to Video Testimonials of Your Happy Clients Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Invoices
- 28. Tell List Subscribers What to Expect as Soon as They Join Always Include Your Home Improvement’s Name in Your Messages Make it Easy for Your Customers to Opt-Out of Your List Notify Customers of Potential Text Message Costs Text Message Marketing Points to Remember
- 29. Sending Out Sporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions Text Message Marketing Mistakes To Avoid
- 30. THANK YOUTHANK YOU For Viewing Our Text MessageFor Viewing Our Text Message Marketing Presentation!Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMS Dominator http://smsdominator.com
Editor's Notes
- There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily