This document provides an overview of SMS marketing for local businesses. It defines mobile marketing and text messaging, discusses how consumer mobile usage has increased significantly, and lists the benefits of using SMS marketing such as building targeted lists and increasing engagement. It also provides tips for SMS promotions including choosing a keyword and call to action, and explains how to get started with SMS marketing by choosing a provider, deciding on a target market, and designing promotional materials. Costs are discussed but not specified. The presentation aims to demonstrate how SMS can help increase exposure, sales, and revenue for local businesses.