The document discusses how mobile text marketing allows businesses to send promotional text messages to consumers who opt-in. It notes that mobile marketing is an important advertising channel as consumers increasingly engage with their phones and prefer text messages. Examples are given of how different industries can use text messages to promote products, services and events.

1. TXT 17612 to 91011
TXT 17612 to 91011
Re-Write the Rules of
Advertising with
Mobile Text Marketing
TXT: 17612
to 91011
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2. What are Mobile
Marketing Messages?
 Mobile Marketing Messages
are Text (SMS)Alerts
requested by Consumers
 Similar to email lists and RSS feeds, consumers
opt-in to your list so that you can send them
messages and give them the information they
want…anytime, anywhere.
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3. How is it Different from
Twitter, Facebook, etc?
 Mobile Marketing Messages are delivered to a cell
phone, “saved” and can be viewed at any time.
 Twitter, Facebook & LinkedIn are websites where
you go to get information. You can also receive
notification of messages by e-mail, but not
everyone has access to email 24/7…
 Mobile Marketing comes to you.
 You have to “go to” the others.
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4. Is Mobile Marketing Important?
 “Mobile Marketing could become the
most prominent form of advertising for
many businesses within the next five
years.”
 Consumers want it. 70 percent want
more SMS alerts.
http://www.mobilemarketingwatch.com/survey-consumers-want-sms-alerts-5100/
5

5. Is Mobile Marketing Important?
Broadcast &
Satellite Radio
Broadcast TV
Mobile Marketing’s
Projected ‘08 – ’13
Consumer
Magazines
Compound Growth
Rate of 33% as
Newspaper
Compared to Other
Media Type
Subscription TV
Mobile Marketing
Internet Marketing
-0.100 0 0.100 0.200 0.300 0.400
Source: Barron’s Sept. 14, 2009
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6. Why is Mobile Marketing
Important?
 Subscribers Opt-in. Only those who want your info
get it
 Spam Free
 Efficient: 1/3 the cost of Direct Mail
 Effective: 10 times the Response of Direct Mail
 Fast: Message is Delivered in Seconds
 Location, Location, Location
 In their hand/pocket/purse/backpack
 NOT in their mailbox, voice mail, spam folder
or recycling container
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7. Why is it Important?
Generational Marketing!
Mobile Note: Those
Marketing is an under the age of
excellent way to 44 use their cell
reach an phones to send
audience more text
younger than 44. messages than
phone calls
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8. How Does it Work with
Promotional Products?
 Promotional Products increase the effectiveness of
Mobile Marketing by providing multiple exposures!
 By including your TEXT to number and KEYWORD
on your promotional products you are promoting your
brand AND offering your customers the ability to stay
connected to you, your products and your services.
 As promotional products change hands and
impressions increase, so will the size of your
distribution list and sales pipeline.
 Increases sales and ultimately ROI!
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9. How Does it Work?
Someone texts
17612: Keyword 17612 to 91011
91011: Short Code from their cell
phone
Limit: 140 characters They receive a
confirmation
(includes “Txt STOP to message,
quit Txt HELP for info”) “Thank you for
subscribing”
17612 Group Their mobile phone
8475551212 number is stored in the
8475551234 17612 Group
Future messages can
Limit: 160 characters be sent to all of
the 17612
Group subscribers
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10. The Evolution
Opting-In and Receiving Messages
91011 91011
To: 91011 Thank you for Donʼt miss
subscribing to the Annual
17612
mobile Charity Walk
Messaging! on April 3,
2010!
Receiving the first Receiving future
Opting-in message messages
Subscriber texts the keyword The subscriber receives Subsequent messages
to the short code to opt-in. an automatic confirmation. are sent to subscribers.
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11. Top Ten Industries
Our New 2010 Products
Rank Market Description Text Message Type
1 Education Computer Skins School Closings/Late Starts
2 Financial Seeded Cards Mortgage Rate Changes
3 Healthcare Sanitizer Appointment Reminders
4 Not-for- Letter Opener New Service Announcements
Profit
5 Construction Magnetic Signs Lots For Sale in Your Area
6 Government Eco-Friendly Emergency Notifications
Magnet
7 Associations Solar Magna-Clip Member Benefit Announcements
8 Real Estate Door Hangers New Listings in Your Area
9 Automotive Flashlights Oil Change/Service Reminders
10 Retail Grocery Bags Sales / Events
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12. Top Ten Industry
Demonstrations:
Market Sample Message
Education 2 hr. late start. Staff to report on-time. 1 hr. early dismissal
Financial 30yr. fixed 4.5% call Charles at 573-576-6889 to lock-in
Healthcare Appt: Mon. Sep. 7 @ 9:00A w/Dr. Mike – Text YES to confirm
Non-Profit We need volunteers for Youth Camp 10/10, text OK to help us
Construction Weʼre remodeling a home in your area. 573-576-6889 for appt
Government Council Meeting: Tue. 9/8 @ 7:00P @ City Hall – Zoning of Sweeny
Property
Associations UMAPP membership drive begins! www.umapp.org/members
Real Estate 4br/3ba newly remodeled, 1 acre wooded lot, Chaska School Dist. - $
395K
Automotive $5 off 5qt oil change & filter – 573-576-6889 for appt.
Retail Shop the Mall Early....receive 10% in stores
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13. Program Demonstrations
Market Sample Message
Safety Award Please be on the lookout for spills & “Mop ʻem Up!”
Service Award Congratulations on 5 years! www.magna-tel.com to redeem!
Sales Award Itʼs the last week of Q1 – Three new calls per day!
Suggestion Anyone know how to reduce our paper usage? cha@save.com
Quality Q2 ZERO DEFECTS! www.magna-tel.com to get your gift
Worship Daily Devotion: Do unto others as you would have them do unto you.
Fundraising Text HAWKS to this # to contribute $5 to the Booster Club
Trade Show See Magna-Tel in Booth# 986: 2 for 1 on your next order
Surveys Our Govt. should run healthcare. Text AA for Yes, BB for No
Restaurant Your table #43 is now ready. Show this text to the Host
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14. Mobile Marketing
Fun Facts
 American Red Cross raised millions for
Haiti earthquake relief
 Barak Obamaʼs “VP Pick” was estimated
by Nielsen Mobile to have been sent to
2.9 million people
 “American Idol” [is] the most prominent
example of viewers engaging with a TV
• program over text messaging. (voting)
•  “Dancing With The Stars” also uses text
messaging to tally votes.
 These leading brands use Mobile
Marketing: Coca-Cola, Pepsi, Lexus,
Chevron, Starbuckʼs, Nike, Papa Johnʼs,
CBS, JC Penny, Macyʼs, Wrigleyʼs…
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15. TXT 17612 to 91011
TXT 17612 to 91011
Re-Write the Rules of
Advertising with
SMS Marketing
Call 888-433-2748
for Details on How to Launch
Your Mobile Campaign!
TXT: 17612
to 91011
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