Text message marketing involves sending promotional messages directly to consumers' phones to increase engagement and sales. It works by having consumers opt-in to a business's campaign by texting a keyword to a common short code. This subscribes them to receive offers and coupons. It benefits businesses by having a low cost, instant way to reach customers that is more effective than traditional marketing. To get started, businesses choose a shared or dedicated short code, decide between a do-it-yourself or full-service platform, and research text marketing service providers.

1. This Guide Will Answer The Questions: What is Text Message Marketing? How Does It Work? How Does It Benefit My Business? How Do We Get Started? A Quick Guide to Text Message Marketing

2. A Quick Guide to Text Message Marketing What is Text Message Marketing? First, let’s make sure we’re all speaking the same language… Short Message Service (SMS) Technical lingo for “text message”. It’s a 160 character message sent to a mobile phone. Common Short Code (CSC) Industry jargon for the number (5 or 6 digits) to which you send a text message. It is common across wireless carriers. Think American Idol … Keyword A word (which may include numbers) used to distinguish a targeted message within a Common Short Code. Campaign The combination of a Keyword and Common Short Code form a Campaign. Subscriber A person who subscribes to a Campaign by “opting in”. Broadcast Sending a text message to your entire Subscriber list.

3. A Quick Guide to Text Message Marketing What is Text Message Marketing? It is sending your message directly to a cell phone via text messaging This is accomplished by a person sending a KEYWORD to a Common Short Code (a campaign). For example: “Text PIZZA to 48685 and save 20%” It is heavily regulated by the carriers It is permission-based ( NEVER SPAM! )

4. A Quick Guide to Text Message Marketing How Does It Work? A consumer sees your message Interested, they follow the instructions They receive your offer and redeem it!

5. A Quick Guide to Text Message Marketing How Does It Benefit My Business? Saves You Time & Money Costs less than traditional marketing Minimal effort and no additional staff required Instant Connection With Consumers 95% of texts are read; 83% within one hour Increases Consumer Traffic 14% of text coupons are redeemed 18% are forwarded to others Integrates With Your Current Marketing Create a call-to-action in your current advertisements

6. A Quick Guide to Text Message Marketing How Do We Get Started? Decide between a Shared or Dedicated Short Code Dedicated - you alone own the short code Shared - you share the short code with others Decide between Do-It-Yourself and Full-Service Do-It-Yourself is less expensive, but more effort Full-Service is less effort, but more expensive Start Researching Many companies offer text message marketing services; be sure to compare similar services

7. A Quick Guide to Text Message Marketing For Additional Information: “ Is Text Message Marketing Right For My Business ” Learn more about the Common Short Code Visit the Mobile Marketing Association Visit CTIA – The Wireless Association Case Study: Super Stop USA Case Study: Scotty P’s Hamburgers Case Study: IHOP Consumer View: Text In For A Free Sandwich U.S. Mobile Spam Prevention Law www.TNT Mobile Rewards.com [email_address] Mobile Rewards.com