The document discusses the benefits of text message marketing. Some key points include: - Text messaging provides instant gratification marketing that allows for direct communication with customers. - Over 2.5 billion text messages are sent daily in the US, with response rates to text marketing being 3000% greater than direct mail and 750% greater than email. - Text messages have a 94% open rate within 9 minutes, compared to only 30% of emails being opened within 12 hours. - Mobile marketing is still relatively new, with only 3% of businesses currently having a mobile strategy, leaving opportunity for growth.

1. Text Message Marketing Don’t be the last on board!

8. Examples of Text Message Marketing

9. Mobile Grand Opening Salad Creations Grand Opening of New Store Location Free Salad + Get Hundreds of Opt ins to Market each week

10. Sporting Event Promotion Oreo Brand Promotion with Contest Entry for Nascar Tickets Thousands of entries at Nascar Events vs. No Future Advertising Medium- Instant Accountability

11. Ikea Furniture College Promotion College Dorm Furniture Promotion on Campus : Instant 20% off coupons sent to College students phones. Instant tracking from College Campuses

13. Survey & Polls Creating a survey is the quickest and easiest way to receive immediate feedback from your customers or potential customers. Dramatically lowering your costs of gathering customer information in near real time and having the ability to personalize your response and act immediately. TEXT “ DANNYS ” to 70626 Help with our customer satisfaction by taking our survey and receive a chance to win a $50 gift card. Customer Response: DANNYS Customer Response: D An alert is sent to the managers cell phone with customers info

14. Mobile, Gift & Discount Coupons Delivering coupons to consumer’s cell phones can be received and used instantly since the device is always on them. You can drive volume to your store location when you WANT increased volume on your slow days, promote specials and new products. Create VIP mobile only coupons that are not available to the general public that will drive customers to want to be part of your VIP coupon program and to tell their friends to join as well. Viral Marketing! Customer Response: RITA Customer Response: YES

15. Mobile, Gift & Discount Coupons Delivering coupons to consumer’s cell phones can be received and used instantly since the device is always on them. You can drive volume to your store location when you WANT increased volume on your slow days, promote specials and new products. Create VIP mobile only coupons that are not available to the general public that will drive customers to want to be part of your VIP coupon program and to tell their friends to join as well. Viral Marketing ! Customer Response: “JOES” Customer Response: YES

16. Contests & Sweepstakes Allowing consumers to participate in contest promotions through their mobile device whether they are watching TV, driving by a billboard or sitting at a concert drives immediate call to action and participation. Since a mobile device is on the consumer 84% of the time this type of campaign creates instant participation rather than possible website visitors in the future. Customer Response: “WIN” Customer Response: “FAN” Do a “Call to Action” on the Jumbo-Tron screen at a concert to win FREE tickets to see the band at Fan Fair or instantly for 1 lucky winner can join the band back stage after the show. Now you get thousands of people joining the bands VIP Fan Club or promoting a brand that sponsors the show.

17. Store Locator Consumers can text a location, address or zip code and receive back in a text message the nearest store location information. Consumers who don’t have internet access on their mobile device or don’t want to pay the cost for 411 information can get real time and call to action information on your business. Customer Response: MANGO/78613 Customer Response: Y