Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.

2. Mobile marketing is marketing on or with a mobile device,
such as a smart phone.
The current trend of marketing is mainly focusing on
mobile due to the increase in the rate of mobile internet
usage when compared to desktop internet usage.
The marketers these days are mainly concentrating on
mobile advertising, online sales, marketing through social
networking apps etc..
The sources of mobile marketing involves mobile search
engines, mobile social networking, mobile apps and mobile
commerce.
SMS marketing is also playing a major role in mobile
marketing activities now a days.

3. To know the role of mobile marketing in the society.
 To find out the sources of mobile marketing.
 To make the audience aware of the efficient role of mobiles in
marketing activities.

4.  Sms marketing- Marketing through cellphones' SMS (Short Message Service) is
known as sms marketing. This became increasingly popular in the early 2000s
in Europe and some parts of Asia when businesses started to collect mobile
phone numbers and send off wanted (or unwanted) content. Mobile marketing
via SMS has expanded rapidly in Europe and Asia as a new channel to reach
the consumer. SMS initially received negative media coverage in many parts of
Europe for being a new form of spam but today, it is becoming increasingly
popular across the world.
 App-based marketing- This is mobile advertising involving mobile apps. While
80% of mobile time is spent engaged with apps, you don’t have to create an app
yourself to get in on the action. Services like Google AdMob help advertisers
create mobile ads that appear within third-party mobile apps.

5.  In- game mobile marketing- There are essentially three major
trends in mobile gaming right now: interactive real-time 3D
games, massive multi-player games and social networking
games. This means a trend towards more complex and more
sophisticated, richer game play. On the other side, there are the
so-called casual games, i.e. games that are very simple and very
easy to play. Most mobile games today are such casual games
and this will probably stay so for quite a while to come.Brands
are now delivering promotional messages within mobile
games or sponsoring entire games to drive consumer
engagement. This is known as mobile advergaming or Ad-
funded mobile game.
 QR codes- QR codes allow a customer to visit a web page
address on their mobile phone by scanning a 2D image with
their phone's camera, instead of manually entering a URL.

6. • INTRODUCTION:
• Mobile marketing is marketing on or with a
mobile device, such as a smart phone. Mobile
marketing can provide customers with time
and location sensitive, personalized
information that promotes goods, services
and ideas. And today, this is done in various
ways like sms marketing, app based
marketing etc.. All which come under this
broad term, mobile marketing.

7. • 1993: First mobile phone that both sends and receives texts introduced
• 2003: First commercial mobile SMS launches; short codes introduced for use
with text message marketing
• 2005: Nike launches SMS campaigns.
• 2006: Pocketstop opens its doors to provide mobile marketing solutions
• 2007: 2.4 billion SMS users worldwide; texting is embraced — average monthly
text (218) outnumbers average monthly calls (213)
• 2010: Quick response (QR) codes start being used in mobile marketing;
Cambridge dictionary adds “text” as a verb
• 2011: Mobile marketing becomes a 14 billion dollar industry.
• 2013: Android and iOS dominate the market; mobile fingerprinting to secure
payments; same day shipping through Amazon and eBay
• 2014: Mobile Internet usage takes over the traditional desktop usage.

8. In today’s society people have short attention spans:
They want the news in 140-character snippets, they
want to shop with the click of a button — and they
want infinite information accessible at their fingertips
via smartphones and tablets. It’s easy for businesses to
lose potential customers with a complicated, slow or
inefficient mobile website. In such cases, business
organizations prefer a quicker and a much more
beneficial marketing strategy, mobile marketing.

9. 22
Mobile Search SMS Marketing Mobile Advertising
Mobile Social Marketing Mobile Applications Mobile Commerce

10. • Mobile Extension of Online Social Networks
– Facebook, Twitter, Linkedin
Facebook allows advertisers to create ads that are integrated into
Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate
so seamlessly with Facebook’s news feed that users often don’t realize
they’re looking at ads.
Twitter, which introduced its app install ad products a year ago, said
advertisers using the program are seeing high returns on investment
across all verticals, from tech to entertainment to retail.

11. • SMS is highly effective for reaching out to customers. SMS
messages are likely to be opened within just five minutes of
being received. This makes SMS great for appointment
reminders, limited time contests and coupon promotions.
• By marketing through text message, consumers receive non-
invasive marketing that may trigger them to act when they
are out shopping or incite a special trip to the store to take
advantage of an offer.

12. • Coco Cola SMS Campaign:
Coco-Cola, one of the most prolific brands in the world,
allocates 70% of its marketing budget to text message
marketing.
• Turkish Airlines QR Code:
During the London Olympics, Turkish Airlines used a QR
Code initiative, ‘QR Flags’, to create a hunt around the cities
bus stops. Scanning a series of flags would reward consumers
with prizes. Overall, this innovative and clever QR mobile
marketing campaign drove 20,000 referrals and was a huge
success.

13. 7

14. • Marketers will Invest in Mobile Apps and Mobile Web.
• Location Based Services will be Prominent
• Video Ads gain more popularity.
• Mobile Security Becomes Critical.
• Mobile Payments

16. • Instant results
• Convenient to use
• Direct marketing
• Mass communication made easy
• Mobile Payment.

17. • Privacy issues
• Too diverse.
• Too hard to navigate.
• It lacks continuous engagement.

18. • Users grew from 10% to 33% in 2013.
• 74% of the total users have made Mobile Purchases.
• 31% of the purchases influenced by Mobile Ads.
• 50% of users indicate that they make purchases through
mobile on Holidays.
• Mobile Gift Cards increased by 1000% in 2013.

19. • We here by conclude saying that mobile
marketing is playing a lead role in the present
society with the increasing rate of advertising and
promotion of different products using
smartphones and mobile social networking.

20.  www.wikipedia.com
 www.managementstudyguide.com
 www.mmaglobal.com
 www.smartinsights.com
 www.marketingprofs.com
 www.marketingland.com
Prepared by
Aishwarya R – NBA-01
Ayushi Jain- NBA-03
Kiranmayi – NBA-05
Srikanth – NBA-28
Sai Kiran- NBA-31
Pradeep- NBA-33