This document provides an overview of text message marketing and how businesses can use it to grow their customer base. It discusses the benefits of text marketing such as personalized communication, high delivery rates, and cost effectiveness. Examples are given of common text marketing strategies like sending discounts, tips, reminders and surveys. Facts are shared on the popularity of texting and response rates to mobile coupons. The document promotes using a text marketing service to deeply analyze a business and audience, implement an effective campaign, and provide ongoing support. Human: Thank you for summarizing the key points. Your summary effectively captured the main purpose and content of the document in 3 concise sentences.

1. Text Message
Marketing
Overview
GROW Your Local Business
with Short, Simple Text
Messages

2. Table of Contents
1
Dilemmas & Overcoming Barriers
2
What is Text Message Marketing
3
Text Marketing Benefits & Facts
4
How We Can Help
www.YourWebsiteAddress.com

3. About Me
Steve Mayer
949-689-0857
Professional Text Message Marketing Services
Specializing in Powerful Text Message
Strategies & Campaigns That Get Results!
(555)555-5555
www.yourwebsite.com

4. Business Dilemmas

5. 4 IMPORTANT Focus Points for Businesses
NEW CUSTOMERS
REPEAT CUSTOMERS
Attracting new
customers is the life-line
for any business
Getting your satisfied
customers to keep coming
back is critical and less
expensive
CUSTOMERS REFER MORE
Getting your existing
customers to refer more
people to your business
creates effortless longevity
CUSTOMERS SPEND MORE
Getting your existing customers
to spend more money with
your company creates stronger
sales funnels

6. Marketing
Costs
Competitors
Technology

7. Traditional Marketing Costs
Are Some of the Expensive
Traditional Marketing Methods
Losing Their Effectiveness?
 Yellow Page Books
 Newspaper Ads
 TV Commercials
 Radio Ads

8. Your Competitors
Are Your Competitors Taking
Your Fair Share of the
Market?
 More Local Attention
 More Repeat Business
 Better Marketing

9. Technology
Are You Having Trouble
Implementing New-Age Marketing
Strategies that Can Help Grow
Your Business?
 Online Marketing
 Mobile Marketing
 Social Marketing
 … and MORE

10. Overcoming Barriers
There IS Hope:
 Put your business in front of your
target audience
 Spend your marketing dollars
where they can yield the best
returns
 Utilize the power of mobile
marketing to stay connected to
your local market

11. Overcoming Barriers
One Way to Accomplish This is by Using Text
Messages to Stay in Touch with Your Audience!

12. What is Text Message Marketing?
Permission-based communication with
customers and potential customers via
text messages sent to their mobile
devices…
Communication includes helpful
information, coupon offers, event
notification, and more.

13. Profitable Text Messaging Strategies
Discount
Coupons
Helpful
Tips
Loyalty
Club
Reason #1
STRATEG
Y
Reason #2
Appointmen
t
Reminders
Service
Reason #3
Reminders
Customer
Feedback

14. How Does it Work?
Customer
Sends Your
Keyword to
Shortcode
Customer
Receives Your
Future Text
Offers and/or
Reminders
Customer is
Added to Your
Mobile List
Customer
Receives
Confirmation

15. Sample Text Call-to-Action
To get new subscribers, a pizzeria could have a call
to action that reads, “Text ‘PIZZA NOW’ to 99999
for FREE Appetizer with purchase of Medium
Pizza.”
Once people subscribe, the pizzeria can start sending
them occasional offers right to their mobile phone
with a quick text message that reads something like,
“Get $5 Off Any Large Pizza – Offer Available
Today Only.”

16. Benefits of Text Message Marketing

17. Benefits of Text Message Marketing
 Personalized, TARGETED Communication with
Customers
 Permission-Based with High Delivery and Open
Rates
 Cost-Effective, Easy to Use, and Easy to Track
 Increases Exposure, Sales, and Revenue

18. Text Message Marketing Facts
 More than 6 Billion Mobile Users
Worldwide
 Approximately 90% of Consumers Read
Their Text Messages within MINUTES
 Most Text Messages are Responded to
Within 90 Seconds…vs. 90 Minutes for
Emails

19. Text Message Marketing Facts
Most mobile users prefer to text over talk
Mobile Coupon Offers Get up to a 20%
Response Rate – 10 Times More Than
Traditional Methods
73% of Consumers WANT to Receive Special
Offers on Their Mobile Devices but are Not
Getting Them

20. Consequences
Pitfalls of Not Using Text Message Marketing:
 You won’t capitalize on this powerful way
to stay in touch with your customers
 You will miss out on the ability to generate
additional profits from customers
 You won’t take advantage of the
opportunity to increase revenue by cutting
down on missed appointments

21. What Next?
 Create a plan to implement text
messaging into your marketing
campaign
 Get a mobile keyword and
shortcode for your business
 Encourage your existing
customers AND potential
customers to opt-in
It’s TIME TO MOBILIZE!
Who?
What?
When?
Where?
How?
Help!

22. How We Can Help
 Deeply Analyze the Wants and Needs of
Your Target Audience and Your Business
 Perform a Thorough Competitor
Analysis
 Help You Implement an Effective Text
Message Marketing Campaign
 Provide Ongoing Maintenance and
Support

23. Our Special Offer
For a LIMITED-TIME, we can start your
text marketing campaign for just $397
(normally: $697)
On-going Maintenance for just $197/month
(normally: $297/month)
Offer Ends on (11-30-2013)

24. Client Testimonials
Thank You For Being
On the cutting
edge…Real B.
This really helps
slow days Steve B.
An open cash flow
machine…Karen B.

25. All of Our Service Offerings

26. Questions & Answers

27. Thank You For Viewing Our
Text Marketing Presentation!
Steve Mayer
949-689-0857
skmayer14@gmail.com
https://plus.google.com/u/0/b/105015617607