The document discusses mobile marketing and retention solutions. It notes that over 260 million people in the US own mobile phones, which they carry and use for over 16 hours per day. Mobile phones now outnumber other devices. The document then discusses how text messaging is a very effective marketing channel, with over 2 billion texts sent daily in the US and high open rates. It provides examples of how different businesses can use text messaging to engage customers, generate leads, provide information and drive sales. Finally, it discusses the services offered by the mobile marketing company and provides a case study of how one gym client successfully used text messaging to generate new members.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Cord Cutting — the act of canceling cable TV subscriptions in favor of directly delivered video options such as Netflix and Sling — is an increasingly popular trend. There is no doubt we will start seeing waves of people who hit their twenties who haven’t experienced cable or broadcast television and whose media preferences are more driven by YouTube and Snapchat than traditional music labels, TV stations, or movie studios.
What are the media experiences that make most sense as consumption patterns change? What are the UX and product challenges facing these services whose users increasingly live in a multi-screen world? Join Andrew Smith, L4 Digital’s Director of Product Management, to talk about the issues, challenges, and opportunities in the changing field of media experience.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Cord Cutting — the act of canceling cable TV subscriptions in favor of directly delivered video options such as Netflix and Sling — is an increasingly popular trend. There is no doubt we will start seeing waves of people who hit their twenties who haven’t experienced cable or broadcast television and whose media preferences are more driven by YouTube and Snapchat than traditional music labels, TV stations, or movie studios.
What are the media experiences that make most sense as consumption patterns change? What are the UX and product challenges facing these services whose users increasingly live in a multi-screen world? Join Andrew Smith, L4 Digital’s Director of Product Management, to talk about the issues, challenges, and opportunities in the changing field of media experience.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
Vancouver Mobile Marketing Agency, Straydog Marketing + DesignStraydog
An in depth look at the Mobile Market, and the rapid growth of mobile users. Straydog Marketing + Design mobile platform, including SMS text message campaigns and the Mobile Web. Applications for Real Estate Agents, presented by Straydog Marketing + Design
Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
By 2014, mobile Internet usage is expected to EXCEED desktop PC Internet usage.
Local businesses NEED to break into the Mobile Marketing game and withstand the competition. At a minimum, they need to:
Get Mobile-friendly Websites; Set-up and Run SMS Text Message Marketing and Campaigns; and Generate and Implement the Use of QR Codes. This 40 slide presentation introduces these concepts and provides an overview of what small businesses need understand to stay in business.
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Social Mobile Marketing for local businessesJust Social
The Mobile Revolution is coming! The Social media Revolution is already here! What happens when the two biggest shifts in the way people live, work and play for more than 50 years morph together?
Opportunity the likes we have never seen is what happens!
If you are in business you have a huge opportunity to take advantage of what is happening NOW! The alternative is to say it is all hype and it wont last. The ramifications of doing so maybe a whole lot more painful than those who weren't so quick to embrace the Internet 10-15 years ago!
An introductory presentation to Social Mobile Marketing by Just Social.
Mobile Marketing 101 for Local BusinessesIrina Finkler
Mobile Marketing 101 for Local Business is an introduction for business owners who are looking for answers. Mobile Marketing is a growing and changing it's forma every year.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
1. Mobile Marketing & Retention Solutions
“The message is the same, the medium has changed.”
Presented to:
2. Mobile Overview
93% of US population owns a mobile phone & that’s over 260
MILLION subscribers.
Mobile Phones outnumber TV’s, PC’s, & internet users to give
you an idea.
The average American carries their mobile phone for 16 hours
per day.
Smart phones currently take up 33% of the market share but are
expected to take over by 2012 replacing all featured phones.
Today’s consumer wants information now and we can easily
access it anywhere at anytime.
“Today’s consumer will interact & engage to their favorite brands and companies from
their mobile device than they will with their PC’s.”
CNN: Breaking news! Major
8.9 earthquake just hit
Japan minutes ago. Biggest
quake in 150 years to hit
Japan for more details
tune in on live on CNN
network or for picture click
http://cnnpics.com
Reply STOP to quit
3. Why Mobile Messaging? (Text/SMS)
Text messaging is the fastest growing communication channel in
history with 2 BILLION sent daily in the US & 7 TRILLION
predicted for 2011. There are more texts delivered than calls &
emails.
100% of mobile phones are text capable & over 85% are
subscribed to a text service. This stat is growing as unlimited
messaging is now the norm on wireless plans.
SMS currently holds a 95% READ RATE with 90% opened within
15 minutes of delivery.
Text messaging is targeted marketing as it is consumer initiated.
We personalize our phones with what we want on them & who
we want to hear from.
“Communicate with customers the way they do with each other.”
CHASE BANK: This is an
instant action alert from
Chase . Your transfer from
savings to checking In the
amount of $1,000,000.00
has been processed. For
more on your account go
to www.chase.com
Text STOP to quit
4. Industry Buzz…
“Mobile Marketing to surpass online marketing in a matter of years.”
Eric Schmidt – Google CEO 2009
“Mobile to have more target ability than TV, radio, or online marketing.”
Alex Barza – Apple 2010
“Mobile Marketing is the most powerful advertising medium on the planet.”
New York Times – 2009
“Mobile Marketing is growing steadily and is set to hit $1.5 BILLION in annual
revenue…”
Business Week – December 2010
5. Core Offerings
Text Messaging
Mobile Websites
Instant Engagement
Visual engagement
Opt-in database
Deeper content
Simple
Extended functionality
Customized
Acquire consumer data
Bilingual English & Spanish
Links to Facebook/Twitter,
Delivery Tool
Cost effective
Fun
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reservations, donations, menu
& more…
Mobile optimized
Other Services: API, mCommerce, customization, web widgets, fundraising, & consulting.
6. Platform Features
Text To Join/Alerts
Text To Win/Contests
Text for Info
Reminders
Votes, Polls, & Surveys
Mobile Coupons
Web Forms
Web Link Delivery
Click to call
Analytics & Reporting
Group Management
Notifications
Two Way Interactivity
7. Benefits of Mobile Marketing
Instant & direct access to your customer base.
The most reliable form of communication in the market place.
Increase sales & foot traffic with an immediate impression.
Increase retention with an open dialog & development of loyalty.
Consumer initiated & target ability.
Increased brand awareness.
Cost effective/High R.O.I.
Increases effectiveness of traditional media making it interactive,
actionable, & track able.
Engage & entertain your customers by communicating with them in
their preferred mode of communication.
8. So how does it all work?
Consumer would see or hear a mobile call to action.
Call to action
Call to action
Consumer would opt in by texting a keyword to a short code to join, redeem,
participate, or get info.
Keyword
Keyword
DEMO
Shortcode
Shortcode
87365
The consumer would instantly receive an instant auto response message with a
welcome greeting, an offer, confirmation, information or a request for
additional info.
Auto
Auto
response
response
Is what are you saying to the audience to encourage them to opt in?
The initial message that the consumer would receive when they opt in.
The consumers mobile number is now captured and stored into the company’s
database for future campaigns.
“Creating an opt-in environment where the consumer says I want to hear from you.”
Become aa
Become
mobile fan!
mobile fan!
Text JOIN to
Text JOIN to
87365
87365
9. Implement For Success
1.
2.
Decide on a mobile call to action.
Market the program internally
with in store signage.
1.
Market your keyword
for success.
Apply
2.
Enhance your current
campaign efforts.
Mobile to
any media
3.
Measure & track.
4.
Acquire consumer data.
5.
Campaign wisely with
industry best practices.
3. Apply mobile to any or all forms of
marketing.
4. Build, acquire, measure, track, &
benefit!
6.
Have fun & drive that
bottom line!
10. SMS Use’s for GYMS
New Sales:
- Leads/Inquiries (ex: Text UFC1 to 87365 for an 8 day pass)
- Apt reminders (daily sales appointments/automated)
- Referrals/Referral programs
- Gym locator & directions (find your nearest club. Text zip code to 87365)
-Welcome to the club text to new members (combined w/ an offer, guest pass for a
friends, personal training, and more..)
Inside sales:
- FAO’s
- Bring a guest (or more) free day, week or month
- Upgrades
- Retail & juice zone
- Personal training sales
- Membership renewals
11. SMS Use’s for GYMS
Member Communication & retention:
-Fitness & diet tips
-Class updates
-Event info
-Happy B-day alerts (automated)
-Automated texts delivered to people that have not been in for a workout in 30 days.
Operations:
-Delinquent accounts
-Cancelled accounts
-Surveys/feedback
-Expired credit card notifications
12. Company Overview
Company was founded in Spring 2008 by Wais Asefi.
Company head quarters are located in the San Francisco Bay Area in Pleasant Hill, Ca.
Meet the Executive Team…
CEO – Wais Asefi, 20+ years experience in business development out of San Jose St.
CTO – Farad Niftaley, 32+ years experience in software engineering out of UC Berkeley.
CFO – Janice Scott, 18+ years experience in statistics & business finance out of Harvard University.
VP of Sales & Marketing – Nick Miniello, 12+ years experience in sales & sales management out of Fresno St.
(Eight years coming out of the mobile industry)
Endorsed Associations: Northern & Southern California Bowling Association, the Western Car Wash
Association, National Restaurant Association, & the City of Pleasant Hill, Concord, & Walnut Creek Chamber of
Commerce.
14. Client Success Case Study
Client: UFC Gym
Location: Concord, Ca
Objective: Drive new leads for membership enrollments.
Call to Action: Text UFCGYM to 87365 for a free week!
Results: Over a 30 day period UFC Gym ran a commercial
spot and generated approximately 92 leads and
converted 41 new memberships in the month of
October 2010. Their average membership is $50
per month. Today the program averages 25-30
leads per month and is being promoted with visual
art signage that is being placed with local
merchants in town such as the movie theaters,
vitamin and nutrition stores and local car wash’s.
Keyword
Keyword
UFCGYM
To
Shortcode
Shortcode
87365