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Presentation versace
Gianni Versace was an Italian fashion designer born in 1946 in Reggio Calabria, Italy. He moved to Milan in the 1970s and received his big break when designers hired him to design leather and suede collections. In 1978, he presented his first signature collection in Milan and opened his first boutique in the city. Versace became known for sexy, skin-tight designs that featured high slits and bold prints. He continued growing his brand throughout the 1980s and 1990s, adding new lines that catered to different audiences. However, his life was tragically cut short in 1997 when he was assassinated outside his Miami Beach home at the age of 50. After his death, his sister Donatella
Presentation versace
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- 2. Time Line:1946: Dateof Birth = December 2 in Reggio Calabria, Italy (small underprivileged Italian town)1972: Moves to Milan- brother Santo soon follows to help1970s: By mid 70s Gianni gets his big break- Genny and Callaghan hire Gianni to design their leather and suede collections1978: Gianni presents his first Versace signature collection at Palazzo della Permanente Art Museum in Milan1978: Opens first boutique in Milan at Via dellaSpiga1982: Meets long time partner Antonio D’Amico1985: Introduction of InstanteVesa = “conservative chic”1989: Introduction of Atelier Versace = custom made fashions1989: Introduction of Versus Line - Donatella’s venue = younger trendy audience1991: Introduction of Versatile Line = specialized for full figured women 1991: Introduction of Versace Jeans Couture = casual based on jeans1993: Introduction of Home Signature = tableware, bath & bed linens, lamps, etc. 1997: Introduction of Versace Makeup1997: Assassination of Gianni Versace by Andrew CunananBoring, I know, but a little needed information
- 3. A Beginning:December 2,1946Reggio di Calabria, ItalyOriginally an architect studentSiren style = beginning trademarkPalazzo della Permanente Art MuseumSeductively beautiful or charming womenVersace Boutique at Milan’s Via dellaSpiga
- 4. Early Works ofthe 80s:A young, sexy, and bit aggressive women“Rock&Roll”Ultra-sexyHigh-slitSkin tight
- 5. Fall/Winter 1992 –“Bondage”:
- 6. Spring/ Summer Collection– Versace Classic V2:
- 7. Business Aspect:Donatella =20%Donatella: “muse and critic”Gianni = 45%Santo = 35%Santo: Chief ExecutiveGianni: Fashion DesignerDonatella: Public Relations
- 8. Gianni’s Values:“Contrasts arethe keys to my creations.” – GianniAntonio D’Amico and Gianni Versace from a home albumVersace Family:Santo Gianni Donatella AntonioAllegra
- 9. Santo Versace:Santo andCristianaSanto and Donatella Versace
- 10. Donatella Versace:Chief Designerand Impressionistic Sister“inspiring muse”
- 11. Donatella Versace’s Work:2010CollectionSpring/ SummerFall/ Winter
- 12. Donatella Versace’s Work:2005Collection
- 13. Donatella Versace’s Work:2000Collection
- 14. RunwaySpring/ Summer Collection2010http://www.youtube.com/watch?v=_HtzhawhPOkFall/ Winter Collection 2010http://www.youtube.com/watch?v=7i7ajirYdOMVersace Catwalkhttp://www.youtube.com/watch?v=DVOc86bAUk4&feature=fvsrVersace Collection 1991http://www.youtube.com/watch?v=3hPQoFLRUvMSpring/ Summer Collection 1992http://www.youtube.com/watch?v=XQkcbE7XdiAFall/ Winter Collection 1992http://www.youtube.com/watch?v=hx3kIF7KFssSpring/ Summer Collection 1998http://www.youtube.com/watch?v=Xo2qQ29a5hc
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Editor's Notes
- #4 Gianni Versace was born to an average family background with a mother who was a dressmaker His first design works were presented in his mother’s shop 1972: moves to Milan to begin freelance designing for some Italian labels (25 years old) 1978: Versace gets his big break by launching his first major women’s line First work presented at Palazzo della Permanente Art Museum 1978: Opens first boutique in Milan’s Via dellaSpiga along with first men’s line in Milan
- #5 Gianni Versace employed Richard Avedon to photograph some of his first collections Avedon became one of the most highly respectable photographers Most of Gianni’s early designs consisted of a metal-meshed impression which became instantly popular Glossy leather, tights, and the mini skirt were Gianni’s new way of bringing certain styles back
- #6 Gianni’s Fall/ Winter collection of 1992 was considered the “Bondage” collection for it consisted greatly of buckles, black leather, jewels, stiletto boots, and of course extravagant gold and brightly colored prints of royalty Reflecting his earlier years as a child with his mother, Francesca, this collection related to his past His mother used a considerable amount of jewels on her designs which Gianni carried on with him into his later designs (the Bondage collection)
- #7 Began as a breakaway line of the Versace Couture Uomo collection A line strictly for men Was a joint venture with ErmenegildoZegna The V2 collection was to present the Versace’s Couture line in a more classical and simpler fashion First appeared in U.S. in 1990 The men’s suits are either plain, plaid, or stripped Most commonly presented in the classic black, blue, white, and beige
- #8 The collection lines: Istante, Versus, Versace Jeans Couture, Versace Sport, Versatile, Versace Classic V2, Young Versace, Home Signature Gianni planed to launch his private business title within just months of his unexpected death. (despite his death, Santo and Donatella still motivated to launch his self titled company) “Versace” was officially launched in 1998 Gianni, Santo, and Donatella share business: Gianni = 45% Santo = 35% Donatella = 20% Donatella originally worked with Gianni in his business as a Public Relations director until he realized how much of an important idol she became for the company. An “inspiring muse” for Gianni
- #9 Gianni cared deeply for his family. His niece and nephew, from his sister Donatella, were the greatest gifts in his life.Than there was his long time partner all the way up until his death, Antonio D’Amico to whom he cared for eternally.
- #10 A couple of months after Gianni’s death Santo was appointed chief executive of the Versace business, where he stayed until Donatella took over where she still remains today. In 1976, Santo followed Gianni to Milan to help assist him in his rising career. Santo controlled the legal side of the business with Gianni by running the sales, distribution, production, and finance of the rising company.
- #11 The youngest of four children. Her daughter, Allegra, is to inhereit the main title of Gianni’s hard work and creations. Gianni saw his sister as an inspiring muse for his collections and greatly relied on her opinion. Was in charge of advertising and promotions. Donatella is currently the chief designer.
- #15Â Just a few of my favorite runways