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Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs
The document discusses the evolution of technology and its impact on human experience, emphasizing the importance of emotional engagement and customer expectations. It highlights the innovation in mobile content, accessibility for all age groups, and the role of data in understanding consumer behavior. Furthermore, it touches on advancements like AI and robotics while raising questions about their ethical implications.
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Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs
- 1. TechnologiES Of Peter Cochrane cochrane.org.uk ca-global.org COCHRANE as s o c i a t e s e n t e r t a i n m e n t E x p e c t a t i o n E x c i t e m e n t E x p e r i e n c e E n j o y m e n t e d u c a t i o n e n q u i r y E n t r y e x i t
- 2. THE EMOTIONAL BITS Arethe most important of all…
- 3. Making it stunning Sensoryexcitement, mental stimulation… Technology and human engineering…
- 4.
- 5. Enabling great mobilecontent… Constant innovation
- 6. Mobile device &payment tech exists… NO Excuse for lines
- 7. Better Simpler Cheaper ! More for lesson both sides of the equation Fundamental commercial objectives for the/any industry
- 8. A basic engineering and industry maxim No technology shall p o s e a t h r e a t t o G r a n d m a o r t h e smallest child
- 9. Basic engineering and industrytargets Everything should be accessible to the y o u n ge s t a n d t h e oldest
- 10.
- 11. On paper, radio,TV, Web….you pay to play passive, linear, slow social….others pay for you - exponential, non-linear and fast Huge +ve and -ve impact in ‘a click’
- 12. MobileS wearableS G P S TXT Voice APPS • Who am I ? • What do I like ? • What do I buy ? • What would I like ? • Where am I now ? • Where have I been ? • Where am I going ? ! • Who are they ? • What do they like ? • What do they buy ? • What would they like ? • Where are they now ? • Where have they been ? • Where are they going ?
- 13. MobileS wearableS G P S TXT Voice APPS • My details • My contacts • My networks • My likes/dislikes • My postings/tweets ! • Am I happy ? ! • There details • Their contacts • Their networks • Their likes/dislikes • Their posting/tweets ! • Are they happy ?
- 14. MobileS wearableS G P S TXT Voice APPS • Briefing • Steering • Commentary • Suggestions • Guidance • Availability • Opportunities • Optimisation ! • A great experience • A full & happy day • Lots to tell friends • Lots of remembrances • A need to come back • A new evangelist !
- 15. CAMERASTRACKING - BEHAVIOUR Wh o ? W h a t ? W h e n ? W h e re ? ! Observe Detect Control Manage Forecast Anticipate Act(ivate) Repair(s) Learn(ing) Optimise
- 16. Who are you & TheyCAMERAS Situational Awareness Individual Crowds Groups Gangs
- 17. Technology of intentGoon - indifferent - Bad Observe Detect Steer Manage Forecast Act Behavioural Analysis of Individuals Crowds Groups Sharing Identification
- 18. Haystacks and Needle StacksEASY - VERY HARD
- 20. BIG/Meta DATA - ANALYSISTHE power of the hash
- 21.
- 22. INTERFACE Make itsimple and obvious
- 23. INTERFACE Make itsimple and obvious
- 24. HOLOGRAPHY Make itillusory/ magic
- 25. Modelling Make itpredictable
- 26. MATERIALS Shape shiftingarchitecture
- 27. MATERIALS Shape shiftingin design
- 28. ANIMATED Dynamic Sculpture@ scale
- 29. ROBOTIC FUTURES TheDream
- 30. ROBOTS Programmed toignore Asimov
- 31. ROBOTS Programmed toobey Asimov
- 32. ROBOTS Operating inevery domain
- 33.
- 34. AI - HUMAN Conflict or cooperation ?
- 35. IBM WATSON Generalknowledge Medical Expertise Customer Care
- 36. The end of visit Evangelists !!
- 37.