SlideShare a Scribd company logo
Designing Teams
for Emerging
Challenges
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
People and technology
are constantly changing
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
People and technology
are constantly changing
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
People and technology
are constantly changing
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
People and technology
are constantly changing
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Our industry is constantly
progressing and changing…
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Our industry is constantly
progressing and changing…
Hi… I am a
“User information interaction
product designer architect”
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
A new design problem emerges,
one that requires us to focus
inward.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
What would happen if we looked
at how we structure our teams
and design process as IA’s,
Designers, Researchers?
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Observation is our greatest ally
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
What do we want to communicate?
Observation is our greatest ally
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
What do we want to communicate?
Observation is our greatest ally
What do we want to build?
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
What do we want to communicate?
Observation is our greatest ally
What do we want to build?
What do we want to scale?
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Team structure…
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Team structure…
Building a framework for
teams to thrive.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
How do we structure our
teams and processes to be
resilient?
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
We should set up our teams
so that team members
can work within their
competencies, and grow
as needed.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Set the teams up so they
can work across projects
fluidly.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Set up clear roles, and
establish understood and
agreed upon expectations.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Design process.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Process should be set up to
support the team and those

the team works with.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Our process should be

able change and scale

with team, organization
and project needs.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Team culture
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Build and environment
where team members are
free to be themselves.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Build an environment
where the team feels
comfortable voicing their
opinions.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Build and environment
where the team feels
supported.
Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
Thank You.
Aaron Irizarry
Director of User Experience Nasdaq
@aaroni | #wiad17 #wiad17nyc

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Designing Teams for Emerging Challenges

  • 1. Designing Teams for Emerging Challenges Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 2. People and technology are constantly changing Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 3. People and technology are constantly changing Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 4. People and technology are constantly changing Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 5. People and technology are constantly changing Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 6. Our industry is constantly progressing and changing… Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 7. Our industry is constantly progressing and changing… Hi… I am a “User information interaction product designer architect” Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 8. A new design problem emerges, one that requires us to focus inward. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 9. What would happen if we looked at how we structure our teams and design process as IA’s, Designers, Researchers? Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 10. Observation is our greatest ally Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 11. What do we want to communicate? Observation is our greatest ally Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 12. What do we want to communicate? Observation is our greatest ally What do we want to build? Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 13. What do we want to communicate? Observation is our greatest ally What do we want to build? What do we want to scale? Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 14. Team structure… Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 15. Team structure… Building a framework for teams to thrive. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 16. How do we structure our teams and processes to be resilient? Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 17. We should set up our teams so that team members can work within their competencies, and grow as needed. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 18. Set the teams up so they can work across projects fluidly. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 19. Set up clear roles, and establish understood and agreed upon expectations. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 20. Design process. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 21. Process should be set up to support the team and those
 the team works with. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 22. Our process should be
 able change and scale
 with team, organization and project needs. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 23. Team culture Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 24. Build and environment where team members are free to be themselves. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 25. Build an environment where the team feels comfortable voicing their opinions. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 26. Build and environment where the team feels supported. Aaron Irizarry | Director of User Experience Nasdaq | @aaroni | #wiad17 #wiad17nyc
  • 27. Thank You. Aaron Irizarry Director of User Experience Nasdaq @aaroni | #wiad17 #wiad17nyc