Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Do you struggle to finish your daily tasks, juggle your work load and keep organised at work? If so, read our top tips to help work a little smarter everyday!
Buzzwords are baffling. You wouldn't talk like this in real life. Why talk like this in your LinkedIn profile? Update your profile today: https://www.linkedin.com/profile/edit?trk=li_li_cmktg_cc_bw2016_slideshare #nobuzzwords
https://www.wrike.com/blog/how-to-build-the-perfect-team-nancy-butler/ - Having the right people in place is essential to accomplishing your goals and building your business. Follow these tips from Nancy Butler, business coach and award-winning author of Above All Else, to assemble the perfect high-performing team.
Do you struggle to finish your daily tasks, juggle your work load and keep organised at work? If so, read our top tips to help work a little smarter everyday!
Buzzwords are baffling. You wouldn't talk like this in real life. Why talk like this in your LinkedIn profile? Update your profile today: https://www.linkedin.com/profile/edit?trk=li_li_cmktg_cc_bw2016_slideshare #nobuzzwords
https://www.wrike.com/blog/how-to-build-the-perfect-team-nancy-butler/ - Having the right people in place is essential to accomplishing your goals and building your business. Follow these tips from Nancy Butler, business coach and award-winning author of Above All Else, to assemble the perfect high-performing team.
9 Unique Traits of High-Performing TeamsWeekdone.com
What are the unique traits that separate high-performers from low-performers? Find out and build your own High-Performance Team that is highly focused on goals and achieve superior business results.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
11 Scary Statistics About Stress At WorkOfficevibe
Stress is a silent killer. There’s plenty of research on the subject that shows that too much stress can have traumatizing health effects.
Read more on Officevibe blog:
https://www.officevibe.com/blog/infographic-stress-at-work
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
In this SlideShare, Richardson explains there is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up, they must be exceptional – cutting through the noise and distilling what matters most.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Are sales objections stopping you in your tracks?
Fielding unexpected objections can be one of the most daunting aspects of sales, especially for a new hire or someone new to selling entirely. The best way to deal with this fear and uncertainty is to face the problem head-on and go into meetings and cold-calls prepared to field a wide range of objections. If you start listing out the potential objections you could hear from a prospect, it might seem like the options are endless. How are you supposed to prepare for everything?
Lucky for you, sales objections actually cluster into a few main groups based on your prospect’s underlying beliefs. Once you master handling one objection in a category, you’ll be able to respond easily and effectively to any number of variations on that theme. Keep reading for 5 steps to handle sales objections.
Learn more: http://criteriaforsuccess.com/how-to-handle-sales-objections-5-steps
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
9 Unique Traits of High-Performing TeamsWeekdone.com
What are the unique traits that separate high-performers from low-performers? Find out and build your own High-Performance Team that is highly focused on goals and achieve superior business results.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
11 Scary Statistics About Stress At WorkOfficevibe
Stress is a silent killer. There’s plenty of research on the subject that shows that too much stress can have traumatizing health effects.
Read more on Officevibe blog:
https://www.officevibe.com/blog/infographic-stress-at-work
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
In this SlideShare, Richardson explains there is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up, they must be exceptional – cutting through the noise and distilling what matters most.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Are sales objections stopping you in your tracks?
Fielding unexpected objections can be one of the most daunting aspects of sales, especially for a new hire or someone new to selling entirely. The best way to deal with this fear and uncertainty is to face the problem head-on and go into meetings and cold-calls prepared to field a wide range of objections. If you start listing out the potential objections you could hear from a prospect, it might seem like the options are endless. How are you supposed to prepare for everything?
Lucky for you, sales objections actually cluster into a few main groups based on your prospect’s underlying beliefs. Once you master handling one objection in a category, you’ll be able to respond easily and effectively to any number of variations on that theme. Keep reading for 5 steps to handle sales objections.
Learn more: http://criteriaforsuccess.com/how-to-handle-sales-objections-5-steps
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
A Guide to User Research (for People Who Don't Like Talking to Other People)Stephanie Wills
Here are some methods and tips for user research noobs, care of someone who made the jump from academic to digital strategy. Much thanks to @mattypilz.
10 Mobile Marketing Campaigns That Went Viral and Made MillionsMark Fidelman
How do the best companies and agencies create effective mobile marketing campaigns that have high ROI and awareness? What are the best tools out there for you to use when trying to reach your target audience on mobile? Mobile marketing is becoming an indispensable solution to create awareness, drive sales, and entice users to act. But where do you start? How do you measure success? I'll cover how the best are doing it and reveal their secrets to you for the first time.
A good beginners overview of wireframes.
• Why wireframe?
• Types of wireframes
• Where do you start?
• Interactive wireframes/ Prototyping
• Tools
• Wireframe workshop
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products.
One part of the presntation shows the key formulae behind viral marketing.
Suitable for marketers or for product designers.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer.
This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is literally a marketing superpower.
In this SQL tutorial specifically for marketers, I've pulled together SQL query basics that any marketer or data analyst will need to dig into their customer analytics. This course is the best resource for marketers, growth hackers and product managers who want to get more technical and learn SQL. It's what I wish existed when I was going through tutorial after tutorial, sifting through lots of information that didn't apply to me and trying to learn on my own.
SQL is simple enough that - just by learning a few concepts I cover above - you'll be able to use it for any kind of data analysis, cohort analysis or campaign breakdown.
Want more information? Check out resources on my blog - http://justinmares.com/sql
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
David Cancel's presentation slides from the 2017 Revenue Summit conference. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like…How do I rank higher in search? How frequently should I be posting on social media sites? How long should my emails subject line be?
Some people are still asking these questions today, but for the most part these are questions that we’ve already found the answers to.People have figured out how to attract attention and get awareness and get people to their websites, thanks in part to all of the technology that’s been developed: marketing automation software, social media management software, blogging software with built-in SEO tools, and the list goes on.
That was the first wave in sales and marketing.
Now it’s time to move on to the next wave.
It can be really challenging to find the right strategy to bring in the qualified leads, and convert them into solid sales. Even if you’ve been working in a franchise environment for years, it’s time to refresh your strategy to a smart franchise sales lead generation.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
Confessions of a CMO: 5 Things I Know Now I Wish I Knew ThenMark Lorion
Keynote presentation delivered to Chief Digital Officer event on March 14, 2014. Presented to audience of digital marketing and demand-generation marketing leaders. The focus of this talk was to encourage marketers to always remember and practice the fundamentals: really, really, really know your customer!
SBE Australia x Gather 'n' Grow: Benefits of CRM For StartupsAlyssa Yap
Learn the 9 key benefits of CRM for startups (with some humour along the way), how startups should be redefining CRM for the modern world and how startups can grow and scale efficiently with the same CRM regardless of business stage.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
U will get to know about what is digital marketing, its importance, different channels of digital marketing (SEO, SMM, Affiliate marketing, content marketing),what is dropshipping model, what is copywriting & future and myths of digital marketing. To know more in detail visit here https://yash.thedigitalamigo.com/
Complete 12-Month Ecommerce Marketing PlanSumo Group
Do you have big aspirations for your eCommerce business?
Good!
We’ve got just the thing for you...
The secret to eCommerce success is not just to get your products out there and see how they perform.
Without a marketing plan, you might miss out on the fact that 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
In this presentation, I’m going to walk you through a 12-month eCommerce marketing plan you can use to successfully grow your business.
Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
[Webinar] RollWorks & Drift: The ABCs of ABMRollWorks
You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…
…nothing happens. Well, technically something happens: you lose your budget.
It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.
So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.
Join these two seasoned marketing pros for a one-hour, LIVE webinar and learn how to:
-Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
-Find and engage your ideal accounts and buyers
-Convert the leads that come to your site from your ABM campaigns
What does it mean to be a product marketer? What responsibilities do product marketers have?
Learn the answers to this, plus tips for elevating your company's product marketing here: https://www.drift.com/blog/what-is-product-marketing/
State of Conversational Marketing 2019 [Free Report]Drift
What does a great customer experience look like today? In a world where we now expect instant responses to our questions, and where we can order just about anything online with a few clicks and have it delivered to our door that same day, how can SaaS and B2B companies up their game in order to meet (and exceed) those new expectations?
At Drift, we decided to team up with our friends at SurveyMonkey Audience to find out.
In our new report, the 2019 State of Conversational Marketing, we explore how and why customer expectations are evolving and highlight key conversational marketing trends and benchmarks that will help your company become more customer-centric (and, in turn, drive more revenue).
To download the full report, go to: https://www.drift.com/state-of-conversational-marketing/
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not SpamDrift
The days of spray and pray are over. The best sales reps are helpful and personal. They are tour guides – more likely to be a product expert than a pushy salesperson.
While the way you and I buy things has changed, the tools have not.
Most sales reps rely on spray and pray tactics – how many emails can they send in order to book a meeting? It’s just a numbers game.
Today's sales email tools were built for yesterday's sales person.
Or as our CEO, David Cancel, would put it “they are perfectly suited for a world that no longer exists.”
That’s because traditional sales email tools are designed for spray and pray tactics – instead of conversations.
Last October, we launched part one of our reinvention: a Drift Chrome Extension that connects your outbound prospecting to real-time messaging on your website.
Today, we’re announcing Drift Sequences, sales email re-designed to help sales reps start more high quality conversations with their prospects.
When we launched Drift back in 2016, we were a messaging tool, plain and simple. But as we talked to the marketers and salespeople using our product day after day, week after week, month after month, and incorporated their feedback into the product, Drift began to evolve.
Today, what started out as a messaging tool has become the world’s first conversational marketing and sales platform.
And we’re pumped to announce that with the launch of our developer platform, now everyone can build on top of Drift.
The 3 Secrets Behind Zoom’s Triple-Digit GrowthDrift
If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom.
At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars.
And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune 50, it’s clear that a lot of other teams are seeing its value, too.
But it’s not just businesses using Zoom.
Zoom’s customer base also boasts 6,900 educational institutions, which includes 90 percent of the top 200 U.S. universities.
All customers considered, Zoom’s revenue grew nearly 300% in 2016, which marked the company’s fourth consecutive year of triple-digit growth.
To support that growth, Zoom has built offices in San Jose, Santa Barbara, Denver, Kansas City, Sydney, and London. Overall, the company now employs 600+ people.
By all measures, Zoom has become a hypergrowth company, joining the likes of Slack and MailChimp.
And following a $100 million series D led by Sequoia, Zoom has also become a “unicorn,” as their valuation has now stretched beyond $1 billion. (Although here’s a fun fact: Zoom’s founder and CEO Eric Yuan hates the term “unicorn,” and tells Zoom employees not to use it.)
After reviewing all of these stats, and remembering the ridiculous timeframe in which all of this happened, it begs the question:
How the heck did Zoom do it?
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
Andy Raskin has led strategic story training at Uber, Intel, Yelp, General Assembly and Stanford and called this the greatest sales pitch he's seen all year. Have a look.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
My 3 Biggest Discoveries of the Past 20 YearsDrift
Drift co-founder and CEO David Cancel's presentation from HYPERGROWTH 2017. Learn about the 3 biggest discoveries of David's 20+ year career building companies and developing tools for marketing and sales teams.
How to Make the Switch to Conversation-Driven SalesDrift
For years, sales and marketing teams have been focused on using the “form and follow-up” approach to capturing and qualifying leads.
We’re all familiar with how this works:
Step 1: Drive people to your website (e.g. via content, social, paid ads, outbound email, etc.)
Step 2: Make those people fill out lead capture forms
Step 3: Email them, or call them, or dump them into an automated “nurturing” flow
For more than a decade now, step one has been getting all the attention, as we’ve been innovating new ways to attract website visitors and track down leads.
Step two, meanwhile, has remained unchanged, and that’s a problem. Because today’s buyers are getting fed up with filling out lead capture forms. As RapidMiner CMO Tom Wentworth explained, the people who visit your website are coming there for a reason (so why waste their time by making them fill out a form?).
People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk to someone in sales.
Using the traditional approach, you would make all of those website visitors fill out forms and then you’d sort them all out later — including the folks who were interested in talking to sales.
But as more and more companies (RapidMiner included) have started to see, by adopting a conversational approach, and engaging with website visitors in real-time, sales reps can create a fast lane for their best leads.
Think about it: With the old way, you’re forcing leads to hurry up and wait. You’re investing all of this time and energy getting leads to your site, but as soon as they get there, BAM. You put up a lead capture form — a barrier.
With conversation-driven selling, you pull down these barriers and give your company’s best leads a direct, real-time line to your sales team. You give leads the power to reach out when it’s convenient for them, and — with the help of intelligent chatbots — you can answer their questions and schedule demos 24/7, 365.
As a result, your sales cycle becomes shorter (example: ThriveHive has seen their sales cycle shrink by 63% after adopting a conversational approach), and you add to your sales pipeline (example: conversations have influenced 25% of RapidMiner’s open sales pipeline, worth more than $1 million).
Ready to see how Tom and thousands of other companies have been using conversation-driven selling to supercharge sales? Check out this SlideShare.
After talking to thousands of customers, what we’ve heard loud and clear (and maybe you’ve felt this, too) is that something is broken with the way we market and sell.
Over the past several years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, dials, and so on.
We’ve become so focused on things like A/B testing, retargeting, email blasts, robocalls, form fills, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs), that we’ve lost track of what really matters.
At some point, being data-driven started being more important than being customer-driven.
As a result, the buying experience most companies provide has become cold and impersonal. For many marketing and sales teams, their leads have become faceless entities that exist only inside of spreadsheets -- they aren’t treated like actual people.
Not only is it a terrible experience for potential customers, it’s also bad for business.
There’s a reason why only 43% of people answer cold calls, and the average email open rate is about 20%, and the average landing page conversion rate is just 2.35% …
The way we’ve been doing marketing and sales is broken.
The good news? You already know how to fix it, because the solution has always been there:
We need make business personal again.
So that’s exactly what we’re doing, and thousands of businesses are doing it with us. And the way we’re doing it is by putting one-to-one communication and dialogue back at the center of everything.
We’re replacing traditional marketing with conversational marketing.
Keep reading to learn more about what conversational marketing is, what kind of results it’s been driving for businesses, and how you can implement conversational marketing at your business.
Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market?
That’s the question I was trying to answer when I came up with the Hypergrowth Curve.
The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And in each stage, the strategy and focus totally shifts.
In the first stage on the Hypergrowth Curve, you’re building a product and finding your tribe. You’re seeing if the idea is even possible.
In the second stage, you’ve found product/market fit and are now focused on rolling out your invention to the masses.
Finally, in the third stage, you’re focused on building a global brand and dominating an entire category (or micro-niche).
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Businesses talk about branding all the time. What’s the #1 common thread that I hear? “We need brand standards!”
We were getting a lot of questions about how we think about branding at Drift, so we created a brand guide to share our approach. In this book we cover our mission, values, culture, logos, typography, colors, editorial voice, social media voice, and visual branding.
Branding is so much more than a logo. That's why we break down our core brand values — and core value number three is Transparency.
So sharing version one of our brand book with you just seems right.
It’s a living document — which means we’re always going to be changing, updating, and tweaking, but it’s time to share V1 with you now.
Here’s the Drift Brand Book, version one.
We've made diversity a priority here at Drift from day one and we want to hold ourselves accountable. So we are happy to announce the launch of the first edition of Drift's Diversity Report. We will continue to lean in on diversity to improve in all areas.
16. Share of Usage Time Spent in
Top 5 Email & Messaging Apps
Source: Andrew Wagner. #Converted16 Conference. Figures from 2015 and U.S. only.
Email Messaging
13-24 25-44 45+
8.00%
6.00%
4.00%
2.00%
0.00%
ages
17. The takeaway here isn’t that you
need to replace those other channels
with messaging.
18. But with billions of people now using
messaging worldwide, it should at
least be a part of your sales motion.
19. Pro tip for getting started:
Add live chat to your site’s pricing
page & other high-intent pages.
20. And if your sales reps are already
using Slack, they can respond to
chats right from there.
21. You can also integrate live chat with
your existing CRM, marketing
automation software, etc.
22. The bottom line: You don’t have to
change your current setup in order to
start using messaging for sales.
You can simply plug it into what
you’re already doing.
39. Account-based marketing (ABM) is
amazing. But there’s now a growing
disconnect between…
A) the investment
companies are
making in
attracting leads
B) the investment
they’re making in
engaging those
leads
&
40. Cost-per-lead (CPL) has gone up,
but sales reps aren’t always closing
those pricier leads at a higher rate.
41. So companies are spending all of this
time & money getting the attention
of these super-valuable targets…
42. But then when they actually have
their attention, they serve them up
the same-old experience:
43. Even if you’re driving leads to
targeted landing pages, think about
how that translates to an in-store
experience…
44. If your best lead walked into your
store, would you give them a pen and
a clipboard with a form to fill out
before you started talking to them?
45. Or would you, ya know, treat them
like a human and say hello?