The document discusses how the Internet of Things will connect trillions of smart devices, enabling new types of interactions. It describes how these tiny devices using technologies like nanoelectronics, OLEDs and thermochromic materials can sense their environment and users. This will allow devices, environments and even clothing to recognize users and react accordingly without needing direct interaction. It envisions a future where networked objects and data can influence experiences and tailor them uniquely for individuals.

1. Enabling New Interactions November 2011

2. The Internet is becoming SMARTER

3. and SMALLER…

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12. The “Internet of Things” (I.o.T) will accommodate trillions of tiny smart devices…

13. And these “tiny smart devices” are the building blocks of new interactions!

14. And these “tiny smart devices” are the new building blocks of futurevertising! Nanoeletronics OLED’s And Thermo-Chromic Materials…

15. 1.0/ DESIGN & MEANING

16. Every product has a meaning…

17. Every product has a meaning… “… people buy products not only for what they can do, but also for what they mean”. - Sidney Levy, 1959.

18. However, a product can only merely suggest a meaning.

19. However, a product can only merely suggest a meaning. Meanings result from interaction between user and product, and more importantly, from personal interpretation.

20. “ It’s not about how the consumer feels about the design. But rather, how the design makes the consumer feel about themselves!”

21. 2.0/ I.o.T LANDSCAPE

22. 2.0 / Building Blocks Enabled Sense, Enabled Knowledge, Knowledge Readiness Link Space, Fluid Everything, Wisdom Sets Internet of Things I.o.T Nano OLED Thermo-Chromic

23. 2.0 / Nano devices Eg piezoelectronics very suitable for miniaturisation. Inflammable (big advantage to portable/wearable) 10x stored energy density than E.M (Electric Motors) and therefore 1/10 th volume weight. Sensing capabilities audio, light, pressure, acceleration, strain, force etc. No electromagnetic noise (highly suitable for medical application).

24. 2.0 / OLEDs High-contrast and low-energy displays. Substrate is flexible enough that the circuits can still function even if twisted or stretched. Can be miniaturised, or even printed.

25. 2.0 / Thermo-Chromic Materials Thermochromism is the ability of substance to change color due to a change in temperature. Inks, paints, papers, polymers…

26. 3.0/ ENABLING NEW INTERACTIONS

27. “ People will begin to no longer accept devices that ignore them; they will expect to have a two-way relationship with devices and appliances. This expectation will permeate all technology interactions.”

28. Beyond Interaction = Removing the need for interaction by making devices, environments and even clothing aware of their users, and eventually aware of who the users are (learning likes and preferences).

29. 3.0 / Interaction Dataspace Enabled Sense In an emerging, data-permeated environment your devices will recognize who/where you are and react accordingly. Enabled Knowledge Smart tags moving beyond devices, fabrics, objects and environments. Knowledge Readiness Preparing every person, place object to be ready to learn and communicate. Link Space In the new I.o.T landscape, cloud data becomes valuable. Fluid Everything Making the enabled world, intuitive to all (every user experience is clear and accessible). Wisdom Sets Collaborative data filtering (preferences, availability, location, suggestions, recommendations).

30. 3.0 / Tactical Agents Enabled Objects Enabled Spaces Enabled People Enabled Data Enabled Data Use “ Maximization Variables” Beyond Wearables Convergent Devices Item-Level Smarts Nanotechnology Net-linked Products Product Collectives Product Networks Silent Commerce Connected Places Experience Education Invisible Computing Item-level Knowledge Man-machine Interface The New Money Silent Knowledge Aged2Experience Augmented Self Knowledge=Change Mainstream Awareness Re-Personalisation Ready-to-Know Customers Scaling Up the Experience Data Diary Fishbowl Profiles & Filters Searchable Life Tag It Customize It Grafedia Directing Life Me in Everything Social Benefits Social Networks Tele-Expression

31. 4.0/ INTERACTION THINKING

32. 4.0 / Departure Points What have you done for me lately? Birth of hyper-efficiency, with devices completing most of the mundane daily tasks amplified by mitigation and reporting “did I complete that correctly?” Beyond Interface. Devices assuming more control and presenting options to the user (eg Siri). Are you of any use to your appliances? New methods to “inform” your devices about you and your needs (more sensors etc) What does this mean to me? Tailored, more meaningful experiences (everyday life interactions are unique to individuals) Why did you come here? Intelligent destinations (eg new restaurant immediately knowing your allergies) What have you brought here? Any introduced object can influence, or become a “place”. Me through your eyes. What do people have in common, and are ready to share in order to communicate better? (Enhanced next wave social networking).

33. Some starter topics …

34. Topic 01 / Prefs 2.0 Intelligent fabrics and sensors will drive new possibilities for creating, monitoring and retrieving preferences/apps/cloud data.

35. Topic 02 / Biofashion The question remains whether people will accept technology on/in the body as easily as they do with tattoo’s and body jewelry?

36. Topic 03 / Body OS New interactions will extend touch and voice inputs, complimented by real-life tactile stimulation, such as rubbing/flicking/bumping…

37. Topic 04 / Mail Order Anything Piezoelectronic motors mean almost anything than can be miniatuarised, will be miniatuarised – and fitted into a Fedex box …

38. Topic 05 / Act+React Beyond Nike+, the next generation of device collectives will not only be context-aware and able to inform one another, but will also enable an unprecedented level of object customisation and deliver new features that not only adjust to the users’ situation but react as well.

39. Topic 06 / Sports++ Enhanced sports through advanced live statistics = new level of marketing engagement in sports.

40. Topic 07 / Pay As You Live Re-defining industries with “pay as you live”. For example, life insurance. Fancy a bacon burger? That’ll cost you an extra 99c (unless you gym for 45 minutes later today).

41. Topic 08 / The New Old Timers New generation of hardware to support the aging population. The “old rules” for age demographics no longer apply.

42. Topic 09 / Know Now Growing demand for accelerated and instant knowledge…

43. 5.0/ GO-TO MARKET

44. 5.0 / INTRO Technology companies and brands need to rethink the nature of both their product development and marketing.

45. 5.0 / OPPORTUNITY SPACE

46. 5.0 / CDJ

47. 5.0 / QUESTIONS Are you willing to challenge the way your current brand functions operate? Do you have support outside marketing in sales, service and other functional groups? Are you prepared to pilot a range of changes? Are there champion(s) at the top of the organisation? Are distribution channel partners eager to cooperate? How will you build your digital team (internal expertise, external hires or agencies?) What are the costs of not changing digital strategy?

48. If you happened to noticed, the word “mobile” wasn’t mentioned once. The “New Interactions” have to be equally sagacious…

49. THIS IS JUST THE BEGINNING… Now That’s What We Call Tomorrow . +34 61 88 55 094 [email_address] nowtom.com