The document profiles the target audience for an indie/rock magazine as male and female teenagers and young adults aged 14-25. This age group enjoys connecting with lyrics that can vary from upbeat to soft and are interested in information about upcoming concerts and artists. Typical fans of this genre wear dark or floral clothes and converse/doc martins shoes and enjoy attending live music events with friends. Examples provided include profiles of the bands Coldplay and Foo Fighters, as well as fans Charlie, Olivia, and Sophina who are interested in discovering new music, reading about releases, tours, and interviews.

1. Target audience profile

2. Who would be interested in an
Indie/rock magazine?
• Male and female 14-25 year olds as these people
can often connect with the lyrics and the songs
range from being upbeat to being soft which can
vary the mood connecting with the target
audience.
• Indie/rock magazines are often also aimed at this
age group as most of them give information
about upcoming gigs and about the artists which
would interest this age group as they often may
have free time and will enjoy going to gigs as they
are mainly youths.

3. Typical Indie/rock fan
• Wear oversized/ floral/ dark
clothes and jumpers
• Wear converse and doc
martins
• Male and female
• Teenager/ young adult
• Into going to gigs and having
fun with friends

4. Indie artist example
• Name: (lead singer) Chris Martin
• Age: 38
• Nationality: British
• Coldplay are a British band formed in
1996. They achieved worldwide fame in
2000 when they released there single
‘yellow’ they have won several awards
including best British group at the brit
awards 3 times. The band has 4
members and 1 unofficial member and
has toured around the world.

5. Rock artist example
• Name: (lead singer) David Grohl
• Age: 46
• Nationality: American
• The Foo Fighters are an American rock
band who’s main singer is Nirvana's
drummer David Grohl. This band was
formed in Seattle in 1994. according to
2015 sales so far their 8 albums have
sold 12 million copies in the US alone.
They recently have been on tour where
David Grohl broke his leg during one of
his performances, despite this he carried
on performing and after a couple weeks
of rest carried on the tour renaming it as
‘the broken leg tour’ where he
performed at Milton Keynes bowl and
other places.

6. Example of an indie/rock fan
• Name: Charlie
• Age: 17
• “My favorite genre of music is indie/rock
this is because there are many different
songs that sounds different even though
they fall under the same genre of
indie/rock. I like many of the artists such as
coldplay, the kooks and the razor light but i
always like to learn and find out about new
indie bands as the music and culture
interests me. If i brought an indie/rock
magazine i would be interested about
reading about new music releases, gigs and
tours and interviews.

7. Example of an indie/rock fan
• Name: Olivia
• Age: 16
• “my favourite genre of music is indie
because the music is different and not
common, I can connect with the lyrics
and they mean a lot to me because the
bands I listen to have older members
who would have been through the
same things I have been through. If I
brought a rock/indie music I would be
interested in reading all of it and
finding out things I didn’t already
know.”

8. Example of an indie/rock fan
• Name: Sophina
• Age: 19
• “I love rock music as it can be very
upbeat and the atmosphere it creates
at concerts is amazing. I like rock
music because the lyrics are actually
meaningful and usually tell a story so
its easy to find songs that relate to
my situations. I buy rock and indie
magazines quite often as I like to
keep up to date and discover new
music all the time. I also love
attending gigs whenever I can and I
can get information on that in
magazines”

9. What does my audience profile tell
me?
• From my audience profile I have learnt that many rock/indie band's have
older members in them for example the foo fighters are quite old ( around
40yrs) this suggests young people look up to there music and are
influenced by the bands personal experience as they have been through a
lot, this also shows how my target audience may be likely to buy a
magazine featuring older bands like the foo fighters and Coldplay so I
could include that in my magazine.
• Many of the artists are bands and many of the groups are male, this
means males can relate to the lyrics as they are from males point of views,
however females can also relate as most of the lyrics apply to both
genders which is why rock/indie has such a wide fan base.
• I now am aware that both males and females can enjoy indie/rock music
and I can aim the magazine at both genders.