The primary audience for the Echosmith song "Cool Kids" and its music video would be Americans, as the band and record label are American. Fans of Echosmith who follow their career and music would also watch the video. The video would be heavily promoted on social media sites where Echosmith has a following. Teenagers could also relate to the lyrics about feeling not "cool" enough in school. The target audience encompasses both males and females due to the mixed gender band members ranging from ages 15 to 19.

1. Audience Research
By Alina Haq

2. Primary Audience
• The primary audience for ‘Cool Kids’ by Echosmith would be Americans. Americans would hear the single
first, thus the band is American and they’re signed to an American record company, ‘Warner Brothers’ who
would distribute the single and mostly advertise the single in the US. Therefore, Americans who have heard
the song would most likely come across the music video.
• Also, fans who follow Echosmith on their music career would watch the music video. Already having an
interest towards the band’s style of music and the song would excite them to see the song come to life
visually.
• Social networking – people who follow Echosmith or who are associated with fans of Echosmith on social
networking sites like Twitter, Facebook, YouTube and Instagram would come across the music video. Thus,
the band and the record company would heavily advertise the music video on these sites and fans would
share links and interact back to the band which would appear on other people’s feed.
• Those who are fans of the genres - alternative rock and indie would be interested in the music video. They
would know about the song, thus they would follow the latest trends from these genres.
• The band members of Echosmith are four males and one female who is the lead singer, the target audience
would therefore be both males and females, thus the audience would be able to connect with male or female
members of the band.

3. Continued…
• The song’s lyrics determines the target audience would be teenagers, hence
the lyrics convey a narrative of ‘kids’ not feeling ‘cool’ enough which most
kids would feel in school. As a whole, the song would be relatable to a lot of
people going through the same issues.
• Also, the members of the band range from the ages 15 – 19 years old,
determining the teenage target audience.

4. Indie Genre
• The song ‘Cool Kids’ can be qualified as mainly Indie, but also alternative rock, pop
and indie rock. Those who are fans of the genre, would most likely watch the music
video, thus they would be up to date on the latest trends of the genres.
Fans of alternative rock/indie:
• Festivals
• Bars
• Song writing
• A genre that attracts introverts