This document discusses the target audience for an indie pop music video. It suggests that 15-25 year olds would be most interested in the genre because it is about finding one's style and identity during that life stage. Typical indie pop fans are described as wearing oversized, unique clothes and enjoying spending time with friends at concerts. Two example indie pop artists, Marina and the Diamonds and Hozier, are provided whose lyrics discuss self-discovery and important social issues relevant to younger audiences.

1. Target audience
Genre: Indie pop

2. What age would be interested in our
video?
• From our questionnaires and personal knowledge we
have attained that 15-25yr olds would be most
interested in this genre of music, this is because the
genre is creative and very broad and can be about
finding your style of music and 15-25yr olds are also
finding themselves and growing up into adulthood.
• Indie pop songs often tell stories in there lyrics about
different things not just love and relationships like
pop music.

3. A typical indie pop fan
• When typed into Google this is what appears, this links to our chosen target audience as everyone that
appears is teenage/ quite young. A typical fan would wear oversized rare clothes, enjoy spending time
with friends maybe going to concerts etc.

4. Indie pop artist example
Name: Marina and the Diamonds
Age: 31
Nationality: Welsh
Years active: 2005- present
Her lyrics are about finding herself
and being kind and struggles that
teens and younger adults may
face

5. Indie pop artist example 2
Name: Hozier
Age: 26
Nationality: Irish
Years active: 2012- present
His lyrics are about important
issues in the world his hit single
‘take me to church’ was about
homosexuality.