The target audience for the rock music magazine 'Sanctuary' is between ages 16-30+ of both males and females. The magazine appeals to both new and experienced rock music fans by covering a wide range of classic and current artists. Sample audience profiles provided include a 17-year old female college student interested in tattoo artistry and a 25-year old male bar worker who enjoys discovering new rock bands. Both profiles express interest in purchasing 'Sanctuary' for £3-4 and want it to feature news, reviews and information about upcoming concerts and festivals.

1. Evaluation Activity 4
Who would be the audience for your
media product?

2. Target audience
From my research into my target audience for my rock genre music magazine I came to the
conclusion that my target audience would be between 16-30+ and aimed at both males and
females. The age range is appropriate as my magazine as it covers both new and older artists and
bands. Young and older readers will enjoy reading about a wide range of artists and bands. My
readers will be educated and entertained about new and existing well followed bands/artists
which they will fully enjoy and be interested in. The vast audience range will give my magazine
the freedom to produce different content in relation to the rock genre that my readers will enjoy.
Typically younger people are in a stage of listening to different music styles and genres and to
differ from the mainstream crowd, my magazine gives people the opportunity to read about the
rock genre including bands and artists that they can choose to listen to. My rock magazine is a
starting point for any person that wants to experiment and is also a magazine for the committed
rock audience. The readers of ‘Sanctuary’ will be of a mixed age and some readers can go to gigs
and concerts on their own or under parent supervision. However this makes a great place to
advertise gigs and concerts. Many people love seeing their favourite artist or band live. The age
range of my magazine includes people in fulltime education, part time education and are
working. Whatever their working or academic hours they will still have free leisure time to relax
where they can read and enjoy ‘Sanctuary’. I didn’t want to exclude anyone from reading
‘Sanctuary’ as the rock genre is so diverse and is open for exploration and enjoyment from all
ages. I decided for my magazine to be focused on both gender groups as both genders enjoy rock.
There are equally many famous male and female rock stars throughout history and in the present.
The sales to each gender time could differ each month depending on the featured artists or
bands as this has a big impact on different genders consumer patterns. For example female
customers are more likely to buy ‘Sanctuary’ when it features a female artist.

3. The genre of my magazine and music is rock, this means my magazine
audience will be focused on people that fall under the rock category.
This can be for multiple reasons such as people can enjoy listening to
rock music, dress in a unique rock fashion and style their behavior in
ways that relate to rock. Many people that fall under the rock category
do all of the above and are noticeable as they differentiate from the
mainstream crowd. There are many people that enjoy rock music and
this is why I have decided to aim my magazine at rock genre music
lovers. I spotted a gap in the market where there are only a few rock
magazines such as Kerrang and Classic Rock. Kerrang generally focuses
on a young adult teenage audience and Classic Rock focuses on a
more mature audience and is significantly more expensive to other
magazines at £5.50. The price of my magazine is £4.00 which I found is
a competitive price through market research. I wanted to create a
magazine that is appropriate for a wide age range and wasn't
restricted to just one era or rock style. ‘Sanctuary’ is as diverse as the
readers that read it whilst maintaining an all things rock theme
throughout.

4. Designing my magazine
When I started to design and produce my magazine I needed to ensure that I used the
research I had gathered before the production of the music magazine in order to
create a successful magazine that fitted my target audience interests and style. I made
sure my model/ music artist, ‘Angel of Death’ was styled with the appropriate fashion
and her hair and makeup emulated existing female rock stars such as Amy Lee and
Hayley Williams. My models hair was heavily curled then swept back to create volume.
Her makeup was heavily applied with bright red lipstick and heavy use of black
mascara and eye shadow. Female rock stars commonly wear heavy makeup that are
usually dark colours such as black. The overuse of dark makeup and hair styling makes
‘Angel of Death’ stand out in a crowd and is made easily recognizable to belong to the
rock genre. Like the way I style my model my magazine is also styled in a similar way
that related to the rock genre. I used a similar main colour pallet that matched my
models cloths and makeup, this consisted of black, white and red. The pages were
designed and laid out in a typical rock fashion, the cover had lost of different elements
to it and shared qualities that existing magazines have such as Kerrang and Classic
Rock . My content page and double page spread are more simplistically designed but
highly effective.

5. The following are two different audience profiles
that represent the audience that my magazine is
aimed at. The audience profiles includes vital
information about the consumer group that would
be purchasing ‘Sanctuary’. The first audience
profiles is of a real person that would be interested
in purchasing my magazine and the second is an
overall audience profile representing ‘Sanctuary’
intended audience on a whole. As well as stating
information about their interests I have also a
added a couple of questions related to ‘Sanctuary’

6. Profile 1:
Name: Liv Bennett
Age: 17
Favourite Brands/shops: Topshop, River island
Favourite Artists/Bands: Panic! At the disco,
Twenty one pilots, Don Broco, Fall out boy
Profession/Occupation: Liv is currently studying
to be a tattoo artist at Leicester college and has a
part time job at a tattoo and piercing business
Would you be willing to purchase a new rock
magazine on the market? “Yes, I love all things
rock and I already purchase Kerrang magazines
when I have the money”
How much would you purchase ‘Sanctuary’ for?
“I would pay around £3 to for £4 for ‘Sanctuary’”
What would you like to be featured in
‘Sanctuary’? “It would have to include the latest
news from bands and artists I am interested in”

7. Profile 2:
Name: Frazer White
Age: 25
Favourite brands/shops: Diesel, G-Star,
ASOS, Buys T shirts directly from
bands/artists websites,
Favourite artists/bands: The Cult, Nirvana,
Blink 182, Neck Deep, Marilyn Manson, All
time Low, My Chemical Romance
Profession/Occupation: Works full time at
The Cookie in Leicester as a bar man that
shows live rock and alternative bands
Would you be willing to purchase a new
rock magazine on the market? “yeah
defiantly, I love music and especially rock
music”
How much would you purchase
‘Sanctuary’ for? “I work as a bar man so I
don’t earn a whole lot of money, so I
would£4 for a monthly magazine”
What would you like to be featured in
‘Sanctuary’? “The latest news on rock
bands/ artists and defiantly upcoming gigs
and festivals, I also like purchasing band
merchandise so that would be something
else I would want”