2. FluX
• How often will there be a new copy? Every 2 weeks
• How much will it cost? £2.99
• Average number of pages? 40
• In every issue there will be a chance to win something signed by the
featured artist.
• What will the content include? the Flux verdict on the latest music
releases including a rating and review. A Flux following page, which will
have questions from the readers and then the flux advisors will answer
the best questions. At least 2 posters A4 posters and 1 double page
spread poster of the featured artist of that issue. You can cut these out
and worship them in your room if you feel the need.
• We will update you with the latest news from the Indie/punk rock world
and bring you the latest tour dates from all your favourite artists.

3. Mission
• To promote Punk rock/indie music.
• To represent the alternative music industry, including artists such as You
me at six and Kasabian.
• Advertise up and coming bands and artist help them gather support.
• Allow people to read about less mainstream artists.
• For people to be able to discover new artists and music that can listen to
and enjoy.
• Provide information about the bands up and coming gigs and tour dates.
• To give the reader on insight the band members lives and interests.
• To cover a range of music styles from Indie to punk.
• To create an iconic image for the brand.

4. The Reader
Liam is 21 and he lives in Bristol, He is a big music fan, his Ipod is full of his
favourite of music from his favourite bands. Once a month he goes to a local
bands playing in Bristol with his friends. He is a student studying media at
university but has a part time job in a bar and invests whatever spare money
he can find in his love of music. He likes modern rock bands such as the Foo
Fighters and You me at six. His friends share his love of music and they are
always sharing their discoveries of new bands through You tube and
Facebook.
He is always on the look out for up and coming bands which are not yet
mainstream to try and boost his music collection. He is constantly checking
ticket websites for when the tickets come on sale for his favourite bands
tours. He doesn’t go and see mainstream artists because the tickets are
usually expensive but he does go to Glastonbury every year with his friends.
He enjoys the festival vibe and makes sure he gets round to see a good
selection of Indie / Rock artists.

5. Audiences Favourite Artists
• You me at six • Biffy Clyro
• Kasabian • Ed Sheeran
• Blink 182 • Foo Fighters
• Green Day • Linkin Park
• Friendly Fires • Muse
• All time low • Mayday Parade
• Artic Monkeys • Kids in Glass Houses

6. Brand Extensions
• Go to our website for the latest news, tour dates, interviews and music
releases www.Flux-music.co.uk
• The Flux Festival 2012 August 9 th – 12th - to buy tickets, see the line up
and find out information go to www.flux-music.co.uk/Festival.
• To watch the latest punk rock and Indie music and see exclusive live gigs
from the likes of Kasabian and Muse go to the Flux channel Sky- 386 and
virgin 457.
• To listen to music from your favourite bands and artists tune in to Flux
Radio on 86.8 Fm. Don’t forget to listen to the Flux chart update every
Wednesday at 7:00 with Clive Parks.
• The Flux awards- Cardiff will be hosting the awards next year at the NEC,
it’s the 12 th June 2012.