This document discusses the target audience for a media product evaluating indie rock music. It provides research showing indie rock has a niche audience of 16.3% and is most popular among 16-17 year olds in the UK. The target audience is described through two examples, Jennie and Jack, 16-17 year old indie rock fans from London and Reading, UK, respectively. They keep up with artists like London Grammar, Regina Spector, Ed Sheeran and Jake Bugg. The document also mentions results from a target audience questionnaire, which found the highest interest was in discovering new artists. Therefore, the media product will feature the new artist TwinCity and offer readers a free poster and concert ticket contest. It was

1. W H O W O U L D B E T H E A U D I E N C E
F O R Y O U R M E D I A P R O D U C T
E V A L U A T I O N Q U E S T I O N 4
S U M M E R D U N S C O M B E 3 1 1 2

2. Target Audience Research
According to a survey which took place in 2012 Indie Rock music was
the 5th most popular genre, which shows that it is not the most well
known genre but compared to 2011 it decreased in popularity by 2.4%.
The majority of the artists that I researched are British and this is why
both my artists and target audience are from the UK.
Indie Rock music has a specific audience - 16.3% of its’ audience
only listen to indie rock music and is aimed at a niche audience.
In recent years Indie Rock has become more predominant because of
artists such as Ed Sheeran and Coldplay, so therefore the fan base is
increasing.

3. My Target Audience

4. Example of my
target audience
Looks up to artists such as
London Grammar and
Regina Spector and likes
learning their singing
techniques.
She is from Shoreditch,
London which in the the
East End
Jennie has friends who also
enjoy listening to indie rock
music so my magazine
‘ECHO’ will give her
something to talk about,
therefore following the two-
step flow.
She is 16 years old
Coming of age and
sophisticated
Wants to read a magazine
which focuses on the genre
and has a relaxed feel to it.
Part of a large middle class
family who are interested in
indie rock music.
This is Jennie

5. Example of my
target audience
This is Jack
Looks up to artists such as
Ed Sheeran and Jake
Bugg and likes learning
their guitar techniques.
He is from Reading, and
enjoys attending the
annual festival which takes
place there.
Jack has friends who also
enjoy listening to indie rock
music, so my magazine
‘ECHO’ will give him
something to discuss.
He is 17 years old
Relaxed and enjoys going
to concerts, so the
opportunity to see The
Stray Runners would be
enticing
Wants to read a magazine
which offers exclusive
interviews and being up to
date with the latest music
news.

6. Target Audience questionnaire
Due to the fact that the highest percentage of my target audience said
that they were interested in discovering new artists I decided to base my
double page spread on the new artist TwinCity. I also offered the
readers a free poster of Freight Train and a chance to win concert
tickets.

7. Target Audience questionnaire
Although the majority of my target audience said they would be willing to
pay between £1.50 - £2.50, I decided to price it between £3.00 and
£4.50 as I wanted the magazine to appeal to a higher standard
audience as well.