The document discusses the target audience for a rock music magazine. The target audience is teenagers ages 13 to 20, with an equal mix of males and females who enjoy rock music genres. Typical readers include 16-year-old Ria who likes Panic! At The Disco and going to festivals, and 18-year-old Keir who likes Fall Out Boy and playing guitar. The shopping and lifestyle habits of readers are also described, noting they likely shop at more affordable stores like Primark and H&M, wear dark colors and skinny jeans, and purchase band merchandise.

1. What are the shopping and lifestyle
habits of your reader?
Question 4

2. Who would be the audience for your
media product?
• My target audience was teenagers in the age
range of 13 to 20 and will be a mix of both male
and females I did not intend to make the
magazine appeal to one gender over the other
and this was evident in my questionnaire as there
was an equal amount of male and females that
said that the rock genre appeals to them. Rock
music is not generally main stream music and
therefore my magazine needed to appeal to
people who enjoy that type of music. My
magazines target audience was easy to stick to
because I am typically my own target audience

3. 2. What is the profile of a typical
reader?
Female target profile
Name: Ria
Age: 16
Favourite bands: PANIC@THE
DISCO, YOU ME AT SIX &
MUMFORD AND SONS.
Favourite song : ‘I WRITE SINS NOT
TRADGEDYS’ PANIC@THE DISCO
Likes to : go to festivals, listen to
music, drawing things

4. 2. What is the profile of a typical
reader?
Name: Keir
Age: 18
Favourite bands: FALL OUT
BOY, YOU ME AT SIX, GREEN
DAY
Favourite song :
‘FIREWORKS’ YOU ME AT SIX
Likes to : PLAY GUITAR, PLAY
VIDEO GAMES

5. 3. What are the shopping and lifestyle
habits of your reader?
• My target audience is aimed at teenagers
because of this I think they are more likely to try
to get more for their money when making
purchases for example I think they will shop in
places like : l Primark, H&M, new look, vans and
top shop.
• The clothing I think my target audience are likely
to wear/buy would be dark colours, skinny jeans
and wear a lot of Band/artist merchandise.