The target audience for the pop music artist is female students aged 16-25 who listen to pop and R&B music. They would likely feel connected to the similar-aged artist and find meaning in the heartbreak-themed lyrics based on their own experiences. The music would be streamed on YouTube and Spotify as most listeners in that age group use streaming services rather than purchasing music.

1. Target Audience Profile

2. How old are they?
• The target audience will be around the age group of 16 to 25 as these are the age
group that mainly listen to pop music
What gender are they?
• The gender of the target audience is a female as most females listen to these
types of songs. Also, when I did the target audience research the majority of
females said that they listen to pop in comparison to the males response.
Are they a particular ethnicity?
• The target audience is not a particular ethnicity as anyone can listen to pop
music. Also, in our music video, we are subverting to the stereotype of pop music
by having people from other ethnicity to be the artist in our video. Therefore
they is no particular ethnicity

3. • What do they do?
• Our target audience will still be a student either in school, college or university
as the majority of the people in the age group 16 to 25 are still studying
• What other music do they like?
• The music that they like is also R&B
• Why would they like my artist?
• The target audience will like my artist as both artist are a similar age to the
target audience which means that they might feel a connection to the artist.

4. • How and where would they listen to your music?
• They would listen to our music on YouTube and Spotify as most people now
stream their music rather than paying for the music.
• What use would they get out of it
• They may feel a connection with the lyrics such as people heartbroken and
never giving up on their partner as they may of gone through this themselves.