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SURVEY RESEARCH
DESIGN
DR. MAHESWARI JAIKUMAR.
maheswarijaikumar2103@gmail.com
• Survey design is used to collect
information from different
subjects within a given
population having same
characteristics of interest.
• If survey is conducted on a
sample of population, it is called
SAMPLE SURVEY, and if the
entire population is involved, it
is called a POPULATION SURVEY
(census).
• In case of a survey information is
collected regarding prevalence,
distribution and
interrelationship of variables
within a population.
• A survey helps to collect wide
range of data from a given
population – eg., attitude,
opinion, perception, behaviour,
awareness, practice, etc.
FEATURES
• Survey research is a process of
gathering current required data
from the subjects so that new
information can be obtained.
• The survey research enables the
investigators to easily collect
current information about what
ever the investigator is
interested in obtaining.
• In a survey research, information
is collected from a mix of
subjects who represent the total
population in the characteristics
being studied.
• Survey research is a mode of
enquiry that relies heavily upon
the validity of verbal reports.
Survey can be descriptive,
exploratory, comparative or
correlational iin nature.
• Survey data can be collected in a
number of ways. The most
common method is questioning.
The information is obtained
directly from the respondents by
self-reporting questionnaires.
• Some times face- to-face
interview method may be used.
• A carefully developed
questionnaire or interview
schedule is essential for data
collection. However the
instruments used should be
reliable and valid.
• Personal interviews are
considered as the most useful
method of collecting survey
data, because of the quality of
information that can be
obtained.
• An in-depth response is possible
in an interview as relatively few
people refuse to express their
views on a given subject in an
interview.
TYPES
DEPENDING ON THE
NATURE OF
PHENOMENON UNDER
STUDY
TYPES OF SURVEY
• 1. DESCRIPTIVE SURVEY.
• 2. EXPLORATORY SURVEY.
• 3. CORRELATIONAL SURVEY.
• 4. COMPARITIVE SURVEY.
DESCRIPTIVE SURVEY
• Descriptive study is undertaken
to describe the frequency of
occurrence of a phenomenon
rather than to study the
relationships
EXPLORATORY SURVEY
• Surveys a phenomenon and its
related factors about which
much information is not known.
CORRELATIONAL SURVEY
• Studies the relationship between
two or more variables in a
natural setting without
manipulation or control.
COMPARITIVE SURVEY
• Comparative survey aims at
comparing and contrasting the
existence of a certain
phenomenon in two or more
groups.
TYPES
BASED ON METHODS OF
DATA COLLECTION
• 1. WRITTEN SURVEY.
•2. ORAL SURVEY.
•3. ELECTRONIC SURVEY.
WRITTEN SURVEY
• In a written survey data are
collected with the help of
written, structured tools, such as
questionnaires, opinionnaires.
ORAL SURVEY
• Data are collected by using face-
to face or telephonic
conversation or oral interview
with respondents.
ELECTRONIC SURVEY
• Data are collected by using
electronic means such as
electronic mail messages(Email),
web forms, mobile short –
messages (SMS), Whats app
messages, Chat, Etc.,.
THANK YOU

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SURVEY RESEARCH DESIGN

  • 1. SURVEY RESEARCH DESIGN DR. MAHESWARI JAIKUMAR. maheswarijaikumar2103@gmail.com
  • 2. • Survey design is used to collect information from different subjects within a given population having same characteristics of interest.
  • 3. • If survey is conducted on a sample of population, it is called SAMPLE SURVEY, and if the entire population is involved, it is called a POPULATION SURVEY (census).
  • 4. • In case of a survey information is collected regarding prevalence, distribution and interrelationship of variables within a population.
  • 5. • A survey helps to collect wide range of data from a given population – eg., attitude, opinion, perception, behaviour, awareness, practice, etc.
  • 6. FEATURES • Survey research is a process of gathering current required data from the subjects so that new information can be obtained.
  • 7. • The survey research enables the investigators to easily collect current information about what ever the investigator is interested in obtaining.
  • 8. • In a survey research, information is collected from a mix of subjects who represent the total population in the characteristics being studied.
  • 9. • Survey research is a mode of enquiry that relies heavily upon the validity of verbal reports. Survey can be descriptive, exploratory, comparative or correlational iin nature.
  • 10. • Survey data can be collected in a number of ways. The most common method is questioning. The information is obtained directly from the respondents by self-reporting questionnaires.
  • 11. • Some times face- to-face interview method may be used. • A carefully developed questionnaire or interview schedule is essential for data collection. However the instruments used should be reliable and valid.
  • 12. • Personal interviews are considered as the most useful method of collecting survey data, because of the quality of information that can be obtained.
  • 13. • An in-depth response is possible in an interview as relatively few people refuse to express their views on a given subject in an interview.
  • 14.
  • 15. TYPES DEPENDING ON THE NATURE OF PHENOMENON UNDER STUDY
  • 16. TYPES OF SURVEY • 1. DESCRIPTIVE SURVEY. • 2. EXPLORATORY SURVEY. • 3. CORRELATIONAL SURVEY. • 4. COMPARITIVE SURVEY.
  • 17. DESCRIPTIVE SURVEY • Descriptive study is undertaken to describe the frequency of occurrence of a phenomenon rather than to study the relationships
  • 18. EXPLORATORY SURVEY • Surveys a phenomenon and its related factors about which much information is not known.
  • 19. CORRELATIONAL SURVEY • Studies the relationship between two or more variables in a natural setting without manipulation or control.
  • 20. COMPARITIVE SURVEY • Comparative survey aims at comparing and contrasting the existence of a certain phenomenon in two or more groups.
  • 21. TYPES BASED ON METHODS OF DATA COLLECTION
  • 22. • 1. WRITTEN SURVEY. •2. ORAL SURVEY. •3. ELECTRONIC SURVEY.
  • 23. WRITTEN SURVEY • In a written survey data are collected with the help of written, structured tools, such as questionnaires, opinionnaires.
  • 24. ORAL SURVEY • Data are collected by using face- to face or telephonic conversation or oral interview with respondents.
  • 25.
  • 26. ELECTRONIC SURVEY • Data are collected by using electronic means such as electronic mail messages(Email), web forms, mobile short – messages (SMS), Whats app messages, Chat, Etc.,.
  • 27.