Startup Plan for a synthetic meat producing company. We have covered phases from problem definition to ideation to implementation.

1. Here is where your presentation begins
Kreas
Cultured Meat
Group - 8

2. Problem Definition
Phase

3. PRIMARY DATA
Table Of Contents
01
03
02
04
SECONDARY DATA PROBLEM STATEMENT
INTRODUCTION

4. What is cultured meat?
1. The concept of cultured meat was
popularized by Jason Matheny in the
early 2000s
2. It is the idea of manufacturing meat
products through tissue engineering
technology
3. It has been hailed as a landmark
moment across the meat industry

5. How is cultured meat made?

6. ● To keep up with demand, meat production has to
increase by 70% to 470 million tons
● Global cultured meat market is projected to reach
$593 million by 2032
● Mosa meat, Memphis meat, Super Meat are top
international companies
● Clear Meat, an Indian cell-based meat company,
has developed cultured chicken mince that is
affordable conventional processed chicken.
Where is it right now?

7. Analysis of Primary Data
Non -
vegetarian
65%
Vegetraian
35%
Sample Size
Aware
50%
Unaware
50%
Awareness
• Sample Size is of 68 people living in urban areas
• Primarily fall in the age group of 20-25 years

8. Analysis of Primary Data
47.10%
38.20%
51.50%
19.10%
Health
Environmental
Safety
Cost
Factors taken into consideration
before switching to synthetic meats
26.50%
10.30%
26.50%
2.90%
Religious Reasons
Health Reasons
Animal Cruelty
Cost
Reasons for being vegetarian

9. Secondary Data – Driving Factors
Ethical Usage Health Concerns
Risk of
Contamination
Climate Change Threat of Diseases Public Support

10. Challenges
Technological
Advancement
Sensorial
Characteristics
Public Perspective Policy
Cost

11. Problem Statement
 To solve the problem of lack of
awareness and accessibility of
cultured meat among the
masses

12. Ideation Phase

13. To solve the problem of lack of
awareness and accessibility of
cultured meat among the
masses
Cultured Meat
Group 8

14. Collaborations
1

15. Collaborations with
celebrity chefs
● Ride on the popularity of celebrity chefs
● Allow them to experiment and come up
with delicious recipes
● Posts about these recipes will lead to
organic sales

16. Collaborations with food
bloggers
● Food bloggers enjoy a highly influential
position in communities
● Encourage to try our products and post
reviews
● Drive the patrons towards our products

17. Traditional
vs.
Cultured
2

18. Food Festivals
● Food festivals attracts experimental
audience
● Serve delicacies made from our meats
● Alleviate the apprehensions regarding
synthetic meats

19. Advertising
3

20. Catering to Compassion
● Looking at animal babies triggers parental
instincts
● Ads will primarily focus on saving the lives
of these animals
● Drive the sales by inculcating a feel-good
sentiment with purchase
Thank you
for saving
meehhh….

21. Creating an Active
Community
● Use Instagram and Facebook to bring
patrons together
● Create a platform to share recipes and
images
● Organize competitions to drive the
impressions on social media

22. One stop
solution
4

23. Developing an App that allows
people to place orders
● Enables doorstep delivery
● Freedom to browse products as per users’
convenience
● Salient feature of the app include:-
 Social Media Ordering
 Chatbot
 User Panel
 Admin Panel

24. Attracting
new
customers
5

25. In-store displays
● Catering to consumer through
supermarkets like Dmart, Big Bazaar etc.
● Educate people via in-store employees
● opportunity to convert people who prefer
traditional meats

26. Implementation
Phase

27. Problem Statement
To solve the problem of lack of
awareness and accessibility of cultured
meat among the masses

28. Target Audience
Demographic
• Age: 25 to 45 Yrs
• Income Group: Rs. 40000-50000 p.m
• Occupation:
- Working professionals and earning
members of the family
- Restaurant owners
Geographic
• City: Metropolitan cities
• Area: Urban

29. Target Audience
Psychographic
• Lifestyle: Health-conscious, Ethical
foodies, Wellness oriented
• Personality: Ambitious, Fitness
enthusiast
• Interest and hobbies: Gym and
nutrition
Behavioral
• User needs: Who value fresh
healthy food, Status symbol
• Spending habits: Spender
• User Status: Upper middle and
affluent classes

30. Plan of Action
• Collaborations with celebrity
chefs
• Collaborations with food
bloggers
• Participate in food festivals
• Digital Advertising
Marketing
• Develop an app to browse
and order
• Employ in-store marketers in
retail outlets
Accessibility

31. App Interface
• Types of meats
• Types of cuts
• Cost of ordering
 Catalogue
 Order Billing and Tracking
 List of recipes
 Links to Social Media pages

32. Funds Required

33. Self
Rs. 35,00,000
Government
Rs. 5,00,000
Total
Rs. 1,20,00,000
Rs. 50,00,000
Angel Investors Bank Loan @ 10%
Rs. 30,00,000
Sources of Funds

34. Reasons Why
• Easy availability
• Low Interest rate
• No repayment of
funds
• 20% stake
offered
• Biotechnology
Ignition Grant
(BIG)
• Upto 50 Lac
twice a year
• Ownership
• Accountability
• Rs. 7 lac per
owner
Self Government
Angel
Investors
Bank Loan

35. One Year Time Plan
Setting up factory and laboratory
Carrying on research and development
Starting production process
Creating brand awareness
Developing an app
Launching the product

36. Breakeven Analysis
-
5,000
10,000
15,000
20,000
25,000
0
2
4
6
8
10
12
14
16
18
20
1 2 3 4 5
MILLIONS
YEARS
Sales Cost

37. • Develop other varieties of meats
• Launch standalone outlets
• Expand in other metropolitan hubs
• Develop a prototype that can be leased
Road Ahead

38. Here is where your presentation begins
Thank You!