This document discusses oleoresins, which are extracts that combine essential oils and resins. It notes several benefits of using oleoresins, including consistency, instant flavor release, being clean and free of impurities, long shelf life, and controlling flavor. It then provides examples of industrial applications for oleoresins in various food and beverage industries like dairy, cosmetics, pharmaceuticals, snacks, meat, and masala. It gives suggestions for how to use oleoresins in masalas, such as for addition, fortification, or substitution applications.