Pineapple Consulting compiles the latest trends and psychological shifts which mark the F&B industry today.

2. The Indian food and beverage industry is on the brink of a major shift, with
indigenous consumers gaining more exposure, engaging & becoming more
health conscious.

3. Interesting F&B Trends

4. E-revolution from carts
to clicks

5. Indian consumer
• Younger, more than 50% consumer base is below 30 years
• High income earning, change in consumption patterns
• Internet savvy, prefers shopping online for convenience & deals
• Apps & delivery services are transforming consumers’ access to deals, niche
offerings and even full meals

6. Online Food Market

7. Good enough to Tweet

8. • Rise of food-centric media has sparked new interest in cooking, both for
nourishment, and also for sharing one’s creations via social media
• People taking divergent paths – some competing on popular television
programmes, while others cultivating specialties ranging from cupcakes to
curries
Either way, people are cooking to share with friends and followers.

9. Food Centric Media

10. Eat with your Eyes!

11. • Packaging has become another crucial aspect in today’s consumers’ minds
• Brands are experimenting with vibrant colours, novel shapes, designs etc to
make packaged products worthy of consumer praise and social media posts

12. Innovative
Packaging Design

13. Artificial is the public
enemy No. 1

14. • Consumer demands for natural and “less processed” food and drink are
forcing companies to remove artificial ingredients
• Products that have yet to do, face scrutiny

15. Organic Market

16. From the Inside out

17. • “It is what’s on the inside that counts.” Consumers are recognizing that diets
can connect with the way they look & feel
• This is creating a market for products enhanced with everything from collagen
to probiotics for brooming people’s physical appearance & personal wellness

18. Probiotic Market

19. Free From For All

20. • Many consumers don't actually need products free from gluten, wheat &
dairy, but are demanding them, as they believe them to be healthier
• Industry has been successfully responding to this demand which is seen in the
recent surge in mainstream gluten free and vegan products
• Other "free from" platforms are also gathering pace

21. Gluten Free & Vegan Market

22. The "Flexitarian" Effect

23. •Rise of part-time vegetarians, who have reduced their meat consumption
because of health, sustainability & animal welfare, is having a major impact on
brands
• This includes the technological development and promotion of better-tasting
products more reminiscent of meat, & usage of alternative protein sources and
more animal-friendly processes

24. Veggie Market

25. Sustainability Initiatives

26. Due to the consumers’ conscious effort to the impact of their purchase on
environmental and social issues, there has been an increased demand for
environment-friendly products – organic, natural, nongenetically modified foods.

27. Reduce, Reuse & Recycle

28. Let’s design.