The Centre for Sustainable Agriculture (CSA) is a non-profit organization based in Telangana, India that works to promote organic and sustainable farming practices. Over the past 10 years, CSA has worked with farmers and state governments in Andhra Pradesh, Telangana, Maharashtra, and Chhattisgarh to establish community-managed sustainable agriculture programs covering over 200,000 hectares. CSA has also helped form 14 agricultural cooperatives with over 1,500 member farmers. The organization provides training, resources and market support to help farmers transition to organic practices and improve their incomes.
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
presentation made at International Organic Farming Conference organised at Katmandu, Nepal from 14-15th May, 2019
Organised by High Level Task force on Organic Farming in Nepal
Trend Forecast: Organic Food and Health IndustryHarshita Hajela
The work is a research based forecast of the approaching trends in Organic food and health industry connected to the major prevailing trends of the present.
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
presentation made at International Organic Farming Conference organised at Katmandu, Nepal from 14-15th May, 2019
Organised by High Level Task force on Organic Farming in Nepal
Trend Forecast: Organic Food and Health IndustryHarshita Hajela
The work is a research based forecast of the approaching trends in Organic food and health industry connected to the major prevailing trends of the present.
Consumer Awareness and Satisfaction towards Organic Products in Palakkad Dist...ijtsrd
The adoption of organic production and processing is highly determined by market demand. Therefore this is reflected in consumers awareness and satisfaction towards organic food products. This research result indicated that the main reason for purchasing organic food products is an expectation of a healthier and environment friendly means of production. Organic buyer tend to be older and higher educated than who do not buy them. However, the main barrier to increase the market share of organic food product is consumer information. Abisha. KA | Dr. P. Kannan"Consumer Awareness and Satisfaction towards Organic Products in Palakkad District-Kerala" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: http://www.ijtsrd.com/papers/ijtsrd9403.pdf http://www.ijtsrd.com/management/marketing/9403/consumer-awareness-and-satisfaction-towards-organic-products-in-palakkad-district-kerala/abisha-ka
Opportunities and challenges for marketing of organic products in indiaSAMEER LAKHANI
To give brief overview of Organic Agriculture.
To study advantages and disadvantages of Organic Farming.
To study the Global and Indian scenario of Organic Products.
To find out the companies dealing in Organic Products.
To study the market scenario of Organic Products in India
To study the SWOT analysis of Organic Products in India.
To find out the opportunities and challenges of Organic Product In India
Consumer behavior towards Organic food | a study of Bangladesh MarketNishat Sanjida
Basically to know the reason of decrement in sales for organic food products in Bangladesh and To recommend necessary strategies that can be implemented to positively affect a consumer’s buying behavior towards organic food.
A brief presentation Organic Food Industry.
Which includes:
# Varieties of Organic Foods
# Consumption of Organic Food in India
# Why Organic Foods are costlier?
# Growth Drivers
# Government Support towards these industries
# Investment Opportunities
# Foreign Investors in India
# FDI – Foreign Direct Investment
# Export of Organic Food Products
# Employment Opportunities
# Buy Online
Market Research Report: Organic Food Market In India 2010Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
The organic farming is an old concept in India in terms of the extensive farming carried out in the country. The organic food market is worth USD 129.3 mn and shows huge potential for growth in future. The increasing export market coupled with government’s support has driven the market.
The report begins with an introduction to the organic food products highlighting their benefits over the similar conventional food. The report also provides a detailed overview of the status of organic farming in India and the status of certification process of organic food products in India. The market overview section compares the global and domestic organic food market.
An analysis of the drivers explain the factors for growth of the industry including the huge export market, organized retail enhancing distribution network, government initiatives and increasing health consciousness among consumers. The key challenges identified encompass high prices of organic food, lack of integrated supply chain and difficulties for farmers, certification barriers.
The competition section provides an overview of the competitive landscape including brief profiles of key domestic producers and promoters of organic food products. The key developments section provides an insight on sector related developments in last one year.
Consumer Awareness and Satisfaction towards Organic Products in Palakkad Dist...ijtsrd
The adoption of organic production and processing is highly determined by market demand. Therefore this is reflected in consumers awareness and satisfaction towards organic food products. This research result indicated that the main reason for purchasing organic food products is an expectation of a healthier and environment friendly means of production. Organic buyer tend to be older and higher educated than who do not buy them. However, the main barrier to increase the market share of organic food product is consumer information. Abisha. KA | Dr. P. Kannan"Consumer Awareness and Satisfaction towards Organic Products in Palakkad District-Kerala" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: http://www.ijtsrd.com/papers/ijtsrd9403.pdf http://www.ijtsrd.com/management/marketing/9403/consumer-awareness-and-satisfaction-towards-organic-products-in-palakkad-district-kerala/abisha-ka
Opportunities and challenges for marketing of organic products in indiaSAMEER LAKHANI
To give brief overview of Organic Agriculture.
To study advantages and disadvantages of Organic Farming.
To study the Global and Indian scenario of Organic Products.
To find out the companies dealing in Organic Products.
To study the market scenario of Organic Products in India
To study the SWOT analysis of Organic Products in India.
To find out the opportunities and challenges of Organic Product In India
Consumer behavior towards Organic food | a study of Bangladesh MarketNishat Sanjida
Basically to know the reason of decrement in sales for organic food products in Bangladesh and To recommend necessary strategies that can be implemented to positively affect a consumer’s buying behavior towards organic food.
A brief presentation Organic Food Industry.
Which includes:
# Varieties of Organic Foods
# Consumption of Organic Food in India
# Why Organic Foods are costlier?
# Growth Drivers
# Government Support towards these industries
# Investment Opportunities
# Foreign Investors in India
# FDI – Foreign Direct Investment
# Export of Organic Food Products
# Employment Opportunities
# Buy Online
Market Research Report: Organic Food Market In India 2010Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
The organic farming is an old concept in India in terms of the extensive farming carried out in the country. The organic food market is worth USD 129.3 mn and shows huge potential for growth in future. The increasing export market coupled with government’s support has driven the market.
The report begins with an introduction to the organic food products highlighting their benefits over the similar conventional food. The report also provides a detailed overview of the status of organic farming in India and the status of certification process of organic food products in India. The market overview section compares the global and domestic organic food market.
An analysis of the drivers explain the factors for growth of the industry including the huge export market, organized retail enhancing distribution network, government initiatives and increasing health consciousness among consumers. The key challenges identified encompass high prices of organic food, lack of integrated supply chain and difficulties for farmers, certification barriers.
The competition section provides an overview of the competitive landscape including brief profiles of key domestic producers and promoters of organic food products. The key developments section provides an insight on sector related developments in last one year.
Integrating Nutrition in Agriculture in SenegalTeresa Borelli
The project aims to reduce malnutrition by adopting a multi-pronged approach that addresses sustainable agricultural production, access to safe drinking water and improving markets and food governance
Eelco Baan
“Food Security and Nutrition in an Urbanizing World”
June 06, 2017
Brussels, Belgium
The International Food Policy Research Institute (IFPRI), SNV Netherlands Development Organization, and Welthungerhilfe are jointly organizing a one-day event in Brussels on the eve of the European Development Days to explore the challenges and opportunities of urbanization from a variety of perspectives.
Approaching sustainable urban development in China through a food system pla...Steffanie Scott
After more than two decades of rapid urbanization, Chinese cities now face severe sustainability challenges in terms of balancing economic viability, social justice, and environmental protection goals. While various types of planning have long been adopted to cope with these challenges, food as a centerpiece of daily life and of social and economic activity in cities has rarely been considered as a focus of urban planning in China, despite a lot of recent attention to food waste and food safety concerns. In contrast, over the past decade or more, cities in the west have seen food system planning emerge as a holistic lens to promote multifaceted urban development strategies. Community gardens and neighbourhood farmers’ markets are two common examples. In these strategies, food has been recognized as a powerful element that links closely with multiple economic, social, health, and environmental issues.
This paper thus calls for an integration of food issues into urban planning in Chinese cities. Our paper reviews some successful cases of food system assessments and planning in the west and provides a preliminary framework for food system planning in China. The framework brings together various priorities: connecting people to the food system, community economic development, access to healthy food, ecological health, and integrated food policy. By applying this framework to examine urban food systems in China, our paper identifies strengths and challenges for achieving sustainability goals. This analysis also sets the stage for future research in urban food system planning in China.
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Jim Slama of Familyfarmed.org keynote presentation on Good Food = Good Business.
While small scale family farmers grow food, and produce 70% of the food in this region, we remain to be poorest, hungriest, mostmalnourished? Why ? First because many of us do not have adequate access , control or ownership of the basic natural resources needed to do farming: land, waters, forests, seeds. Without land rights, we cannot decide what to plant, when to plant, where to market the produce, and in many cases, get only a 30% share of the produce of the farm. Without water rights, the fishes we could have captured in our seas and waters are first captured by big commercial trawlers, leaving so little for the many of us who would like to fish. Without forestry rights, we lose our forests to big mining and logging companies. Without rights to breed, conserve, save and exchange seeds, we will be dependent on the seeds of big and multi-national seed companies..
Second, our yields are low, of inferior quality, and we do not have the money to buy necessary inputs such as seeds, fertilizers or even farm tools or put up needed services such as irrigation, electricity.
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Food Assistance and Institutional Demand: Supporting Smallholder Farmers to F...UNDP Policy Centre
Presented at The State of Food and Agriculture 2015 (SOFA) workshop held at FAO's headquarters in Rome on July 1st, 2014. The presentation explained the concept of Institutional Demand as a feature of Social Protection that links agricultural producers with local and assured local/regional markets. Institutional demand primarily consists of state purchases of produce from smallholder farmers that is then distributed through social protection networks (community kitchens, food banks, schools, etc) to fight hunger.
Agudah Onyango
“Food Security and Nutrition in an Urbanizing World”
June 06, 2017
Brussels, Belgium
The International Food Policy Research Institute (IFPRI), SNV Netherlands Development Organization, and Welthungerhilfe are jointly organizing a one-day event in Brussels on the eve of the European Development Days to explore the challenges and opportunities of urbanization from a variety of perspectives.
141028 open access to agricultural knowledge for inclusive growthRamanjaneyulu GV
presentation in workshop on "Open Access to Agricultural Knowledge for Inclusive Growthand Development" held on 29-30th October, 2014 at National Academy of Agricultural Research Management
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
1. 2004-2014 …caring for those who feed the nation
Telangana Andhra Pradesh Maharashtra
Punjab
Organic way forward
Centre for sustainable agriculture
Head office: 12-13-445, Street no.1, Tarnaka, Secunderabad, Telanagana- 500 017
Contacts: http://www.csa-india.org, email: csa@csa-india.org, ph. 040-27017735
2. Farmer
•Shifting to better and sustainable practices
•Getting organised to deal with the markets and policies
Policy Support
•Supporting sustainable models
•Regulating unsustainable practices
•Invest more in agriculture
•Income security to farmers
Market Support
•Farmers moving up the value chain
•Direct marketing
•Forward and backward linkages
•Better prices
3. End to End solution across agri-value chain
•Mobilization, capacity building
Soil
Fertility
Water harvesting
and Moisture
conservation
Seeds and
Biodiversity
Community
marketing
professionals
Community
procurement
centers
Tie-up with bulk
consumers
Quality
management
Bio inputs
Small Scale
Infrastructure
Best Practices Business
Community
extension
Farmer field
Schools
Planning
Credit
Food security
line
Tie up with
wholesalers
Insurance
4. Achievements 2004-14
• Worked with Society for Elimination of Rural Poverty (SERP)
Govt. of Andhra Pradesh in designing and establishing
Community Managed Sustainable Agriculture (CMSA) in 1500
villages covering 200 thousand ha across 18 districts during
2004 to 2008 which is now practiced in more than 35 lakh acres
in all the districts of AP and Telangana
• Worked with Govt. of Chhattisgarh in designing and establishing
Community Managed Sustainable Agriculture in 2 clusters, 10
villages in Raipur dist.
• CSA has established 14 Cooperatives including an aggregator
FPO ‘Sahaja Aharam Producers Company’ in Andhra Pradesh
and Telangana with combined membership of 1500
• In Maharashtra, CSA is working with farmer groups organised
into Naisargik Sethi Beej Producer Company producing and
marketing organic food and seeds
0.225 25 200 700
1300
2000
2800
3500 3600
0.1 15
80
300
600
1000
1500 1600 1770
4000
3500
3000
2500
2000
1500
1000
500
0
Acerage ('000 acres) Farmers ('000)
5. Sahaja Aharam Producer Organisations
Producer Co-op-1
Farmer Group B
Direct to Home
Organic Stores
•Healthy food
Mobile Store
•Affordable Price
•Max share to farmers Organic Store
Producer Co-op-2
Other farmers and
farmers groups
Farmer Group A
Farmer Group C
Sahaja Aharam
Producer Company
•Capacity building
•Institutional building
•Investment support
•Brand building
•Quality Management
•Fair Trade
Market place
Direct to resellers
Whole sale to traders
Bulk buyers
Processing units
Seeds
Yet to estiblish
Marketing
Agency
Bioinputs
6. What is Sahaja Aharam?
• An F2C initiative to create a meeting ground for nature-friendly consumers and farmers
– blend the values of traditional bazaars with ecological concerns
– to build a new supply chain on Farmer to Consumer (F2C) model which helps
• Increasing farmers’ income
– by realising better prices for their produce (50% over cost of production and 50% of consumer price, locally grown by
adopting ecological farming practices
– More employment opportunities by value addition and selling processed produce .
• consumers in getting access to healthy and diverse food
• By establishing a Participatory Food Quality Assurance System and a Fair Trade Model
• By direct retailing to consumers (bulk/individual consumers)
• partnerships
8. Awards and Recognitions
• 2014: Best Rural Innovation Award for Non Pesticidal Management
in Bihar Rural Innovation Forum
• 2014: Best Rural Innovation Award for ‘Community Managed
Sustainable Agriculture’ in Maharashtra Rural Innovation Forum
• 2012: Best Green Enterprises award by Hivos for NPM scalingup in
AP
• 2010: Krishi Gourav Award for Enebavi
• 2008: TV9 ‘Navya’ Award for effective campaign
• 2005: World Bank Development Market Place Award
9. Public Policy
• Increase right investments in agriculture
– Budgetary allocations to 10-15%
– increase more informed choices to farmers than driven by captive
institutions
– Support to farmers own labor, resources and knowledge
– Infrastructure support
• Regulations over unsustainable practices
– GM crops
– Chemical pesticides
11. What makes food unsafe?
• bad practices (poor hygiene, reliance on antibiotics and
pesticides)
• unproven or risky technologies (genetic modification,
nanotechnology, irradiation, cloning)
• deliberate contamination (such as tampering)
• just poor supervision,
• Genetic predisposition causing allergies, and
• Food habits including the combinations
12. Food is as safe as it is grown
•What is sprayed comes to your plate
•What is left comes into your bottle of water,
tea, coffee, softdrink, packed or breast milk
13. Food processing, storage
• Highly polished rice-diabetes
• Calcium carbide used in
ripening
• Wax coated apples
• Transfats in edible oils
14. Food Adulteration
• Synthetic milk
• Metalic colors on greens
• Growth hormones to fruits and
animals
• Animal oils
• Turmeric, chillipowder, tea
adulteration
15. Changing Food Habits
• Loosing diversity in food
• Millets, minor fruits, vegetables disappearing
• Unseasonal vegetable
• Pizzas, softdrinks, icecreams
• Unnatural combinations: cooldrinks/ice creams after fatty food
16. Junk food
• Junk food is bad for health
• It lacks nutrition and is loaded with empty calories (refined carbohydrates)
• High on Salt, Sugar and Fats, including Trans fat
• Unhealthy diet is one key cause of the growing global burden of disease-
WHO
• Changing diet -- low on nutrients and high on salt, sugar and fat, are
directly indicted to disease.
• Junk food is responsible for rising cases of obesity and non communicable
diseases (NCDs) like cardiovascular diseases and diabetes
17. Food processing, storage
• Highly polished rice-diabetes
• Calcium carbide used in
ripening
• Wax coated apples
• Transfats in edible oils
18. Food Adulteration
• Synthetic milk
• Metalic colors on greens
• Growth hormones to fruits and
animals
• Animal oils
• Turmeric, chillipowder, tea
adulteration
19. Changing Food Habits
• Loosing diversity in food
• Millets, minor fruits, vegetables disappearing
• Unseasonal vegetable
• Pizzas, softdrinks, icecreams
• Unnatural combinations: cooldrinks/ice creams after fatty food
20. Junk food
• Junk food is bad for health
• It lacks nutrition and is loaded with empty calories (refined carbohydrates)
• High on Salt, Sugar and Fats, including Trans fat
• Unhealthy diet is one key cause of the growing global burden of disease-
WHO
• Changing diet -- low on nutrients and high on salt, sugar and fat, are
directly indicted to disease.
• Junk food is responsible for rising cases of obesity and non communicable
diseases (NCDs) like cardiovascular diseases and diabetes
21. Organic Food Market: Growing potential
• Organic agriculture systems and products are not always certified and are referred to
as “Non-certified Organic agriculture or products".
• Government of India has initiated Participatory Guarantee System (PGS) through
National Centre for Organic Farming (NCOF)
• Certified Organic products are generally more expensive than their conventional
counter parts for a number of reasons
• Production cost for Organic food is typically higher because of greater labour inputs
per unit of output.
• Post-harvest handling of relatively small quantities of Organic food results in higher
costs because of the mandatory segregation of Organic and conventional produce.
• Marketing and Distribution chain for Organic products is relatively inefficient and costs
are higher because of relatively small volumes
22. Status of organic farming in India
Organic area: 4.43 million ha; Certified production: 17.11 lakh tonnes;
Total exports:69,837 MT; Value of export: INR 700 Crores
24. Market size and Off-Take
(As per NCOF and APEDA March 2012)
Total certified production 29.50 lakh tons
Export 99,000 tons (3.36%)
Domestic sales 3.0 lakh tons (10%)
Rest is sold as conventional
Total value of produce (Farm gate) 5000 crores
Export value 999 crores
Domestic (market value) 1,000 cores
Potential to be tapped 4000 crores
25. Domestic Marketing Channels
(As per OTA Feb. 2012)
Organic Produce value Rs. 5000 crores,
Marketable surplus Rs 4000 crores
• Modern High End Retail 350 units
• General Trade Outlets 1500 units
• Institutional Consumers 300 units
• Claimed Organic Outlets 2000 units
• Rural/Farmer/NGO operated 2000 units
• Existing trade volume Rs. 450 crores food crops and Rs. 550 crores others
A premium organic produce worth > Rs 3500 crores is being lost
as conventional - farmer is loosing its value and consumer is not
having access to it
26.
27. Roadmap to Organic Farming-Recommendations
• Vegetable Initiatives for Urban Clusters This is being championed by Department of
Agriculture & Cooperation under Ministry of Agriculture.
• Aims at encouraging farmers to grow organic produce and provide enhanced funding to
them.
• State government s to take lead for subsidising group certification of organic products,
so as to reduce the overheads for farmers wishing to take up organic farming
• Encourage setting up “Community Based Organisations” (CBO) for organic farming in
villages.
• State government to provide subsidy schemes for capacity building.
• State government support to Organic farming producer groups by forming “Organic
farmer markets” in urban centres for direct sales to consumers by producer groups
28. Centre for sustainable agriculture
Head office: 12-13-445, Street no.1, Tarnaka, Secunderabad, Telanagana- 500 017
Contacts: http://www.csa-india.org, email: csa@csa-india.org, ph. 040-27017735