From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Social Media 101 - Getting Up to Speed QuicklyBrant Bell
What does social media mean to you? What platform should your business be on?
This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine.
Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane.
Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more.
The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Presentation at the HEA-funded workshop 'Exploring the value of social media for education and research in business and management studies'.
The aim of the workshop was to consider ways in which academics engage with social media to enhance student and staff education and research experience. The focus will be to facilitate discussions towards an expected output with a set of generic enablers and inhibiters for adoption of social media in academic collaboration.
This presentation is part of a related blog post that provides an overview of the event: http://bit.ly/1cCgM1J
For further details of the HEA's work on active and experiential learning in the Social Sciences, please see: http://bit.ly/17NwgKX
Social Media 101 - Getting Up to Speed QuicklyBrant Bell
What does social media mean to you? What platform should your business be on?
This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine.
Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane.
Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more.
The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Presentation at the HEA-funded workshop 'Exploring the value of social media for education and research in business and management studies'.
The aim of the workshop was to consider ways in which academics engage with social media to enhance student and staff education and research experience. The focus will be to facilitate discussions towards an expected output with a set of generic enablers and inhibiters for adoption of social media in academic collaboration.
This presentation is part of a related blog post that provides an overview of the event: http://bit.ly/1cCgM1J
For further details of the HEA's work on active and experiential learning in the Social Sciences, please see: http://bit.ly/17NwgKX
Presentation at the Consulate General of Canada in Miami in the context of the training week for locally-engaged staff.
Some of you may wonder why does social media matter, and how it affects business, politics, and all areas of human interactions. Suffice to say that President Obama recently held a townhall in Facebook's headquarters in California, and that Twitter was instrumental in getting him elected in 2008. This is surely a sign of the times. Many of you either use social media (seen any picture on flickr, a video on YouTube, or connected with a friend on Facebook?) or know someone who does. Social media has made email "passé" and old fashion, and it's not just the younger generations that are adopting it. Social media is so ubiquitous that it has become a utility: people treat it like water, electricity, or the phone: i.e. they use it every day and don't even think about it unless it ceases to work.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
LinkedIn is a great tool for lead generation, relationship building, and developing new business. Successful use of the platform involves having an optimized LinkedIn profile and a content and engagement strategy to share your personal brand with your target audience(s). This overview presentation gives the professional a leg up on key areas to achieve success with LinkedIn as a business development tool.
Integrated Alliances LinkedIn Training SlideshareMike O'Neil
This slideshare details the Integrated Alliances LinkedIn Training programs for sales professionals, including E-Learning. http://integratedalliances.com
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
As the world's largest professional network with 450 million members worldwide, we get many inquiries about how sales organisations can tap into their existing social network to target, understand and engage with the right buyers in the right companies on LinkedIn.
As Selling in the digital age is more complex and elusive, we would like to share our learnings on how to avoid pittfals that makes your sales reps lose deals. This event showed guests how to enhance your team's sales effectiveness through modern digital solutions
On the day, we shared how to best leverage LinkedIn to target the right buyers and create productive connections that lead to strong bookings and sustained growth.
LinkedIn Advanced - The Next 8 Weeks [Worksheet]Natacha Suttor
This set of weekly exercises in this Advanced worksheet follows on from the LinkedIn in 8 Weeks worksheet and builds on the foundation you set up as you completed the introductory worksheet.
Each set of weekly exercises should take 30 minutes to complete.
Week 1 - Improving your Profile Strength, Claiming your Public Profile URL
Week 2 - Optimising Your Profile, Being a Good LinkedIn Citizen and Thinking About "Collateral"
Week 3 - Enrich your profile: adding Publications, Projects and Volunteer Positions
Week 4 - Enrich your profile: adding Certifications, Test Scores, Courses etc
Week 5 - Adding rich media
Week 6 - Other Profile sections to consider
Week 7 - Inboxing and Revisiting Your Contact Information
Week 8 - Posts and LinkedIn Pulse
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
You want to share the impact volunteers have in your organization and in the community, but often the information you track doesn’t help you tell that story. This webinar will help you move past number of volunteers and number of hours and start telling the real story. You'll learn about information gathering and the key components to good storytelling, how to evaluate your current measurements and how to build support for a more thorough measurement and evaluation program, and how to engage other staff – paid and volunteer – in this work. You'll also receive a worksheet to help you begin to tell the story of volunteer impact in your organization. (last slide of the deck)
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
This talk by Steven Groen, Customer Success Manager at HubSpot, will help you understand how to use HubSpot and automation to nurture leads closer to a sale.
These are the slides from the Breakout Session at Digital Gaggle in May 2021.
You'll learn how to attract, nurture and convert leads with video courtesy of the team at Life Media UK.
These are the slides from Sam's talk at Digital Gaggle in May 2021.
Talk Description:
Being able to deliver qualified inbound leads from paid media takes you a big step closer towards positive ROI. In this insightful session, award-winning paid media consultant, Sam Noble, provides a short-list of tried-and-tested strategies and techniques that B2B companies can employ to drive results from paid social, PPC, and digital advertising.
These are Izzi's slides from Digital Gaggle in May 2021.
Talk Description:
Potential ranking boost aside, improving your Core Web Vitals means providing stronger and more stable experiences for website visitors so it’s definitely worth our attention in 2021. However, these metrics can be difficult to grasp and even harder to improve. Not to worry! Izzi will be demystifying the Core Web Vital metrics and speed tooling, giving advice on how to improve them, and top tips on getting stakeholder buy-in, all with some juicy case studies from successful (and not so successful) domains.
These are Juliet's slides from Digital Gaggle in May 2021.
Talk Description:
The pressure to always be “on” means more and more of us are being pushed to the point of exhaustion – and carrying on anyway. For many, this has been exacerbated by the pandemic, where the blurred lines between work and home can make everything feel more intense. In this presentation, Juliet will explore what exactly burnout is, how you can recognise it, what causes it and how this has been affected by Covid, and simple techniques you can use to help manage it.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
These are the slides from Andi's talk at Digital Gaggle in May 2021.
Talk Description:
You’ve got a great product or service, everyone in your organisation thinks it’s AMAZING. Yet when it’s out in the wild, no one buys it. Worse than that, no one cares either. Why is that? Well, if your product/service is as good as you think, the problem is the way you’re communicating it.
Marketing communications has been overrun by the boring brigade, listing features and hoping to batter customers into submission. We’re better than that. You’re better than that. This presentation will give you some practical tools and tips to help you improve your marketing communications and make customers care.
Bristol HubSpot User Group | Account Based Marketing & How To Win The Deals Y...Noisy Little Monkey
Account Based Marketing can be a lucrative technique to apply within your sales strategy - get tips on how to plan and execute ABM using HubSpot with these slides from Spitfire Inbound.
INBOUND 2020 Product Spotlight Update - Bristol HubSpot User GroupNoisy Little Monkey
Every year at their annual INBOUND conference, HubSpot announces its exciting new products and features. Join us to learn more about what has been announced at INBOUND 2020 and what it means for your business.
Sophie will recap the product announcements you can't miss and give examples of how you can implement these features!
At the Bristol HubSpot User Group on February 2020, James Mulvaney (Account Manager, Noisy Little Monkey) helped attendees figure out how to generate more leads from the same traffic in his CRO workshop.
Sell Out Without Selling Out - How To Launch & Grow A Successful EventNoisy Little Monkey
The slides from Claire and Jon's talk at MEET South West in Jan 2020.
They shared tips and tricks to help attendees launch and grow a corporate event, and advice on how to leverage events as a marketing tool.
10 Conversion Optimisation Experiments To Run On Your Website Immediately (Ad...Noisy Little Monkey
These are Adam's slides from Digital Gaggle in Bristol on Thursday 19th September 2019.
His session was designed to help in-house marketers understand the small experiments they could run on their websites to see if they had an affect on/could improve conversion rates.
Crisis Comms: Nothing Gets Deleted On The Internet (Emily Perkins, OggaDoon)Noisy Little Monkey
These are the slides from Emily Perkins' session at Digital Gaggle in Bristol on Thursday 19th September 2019.
Her session helped attendees understand how to navigate a PR crisis on social media.
These are the slides which were shared at Digital Gaggle on Thursday 19th September 2019.
Molly Evans is Digital Analytics Manager at Plusnet and her talk helped attendees how to better report on their data and use it to inform their marketing strategy.
One Tweet Away From The Sack (John Thornton, Innocent Drinks)Noisy Little Monkey
This talk was given by Innocent Drinks at Digital Gaggle on Thursday 19th September 2019.
The session gave attendees a behind the scenes look at how Innocent manage their social media strategy.
Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The...Noisy Little Monkey
These are the slides from Joy's session at Digital Gaggle in Bristol on Thursday 19th September.
This session was designed to give attendees some food for thought when it came to developing an inclusive marketing strategy for their brand.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
2. Natasha Jon
Ste
Claire
Creative Director Technical Director
SEO Manager
Events & Marketing
Meet The Team
About Us
Josh Natalie
Lo-Mo Specialist Account Executive
Nicola
Lucy
Managing Director
Account Manager
Holly
Account Executive
Mr Dog
VIP Shaking
7. Expectations
•I don’t have all the answers
•I’ll probably be wrong
•You will probably be wrong.
•Things that work for me may not work for you.
•Take everything with a pinch of salt –
If it doesn’t work try something else.
DEAR GOD, WHY DOES IT KEEP CHANGING
9. But why write content?
•“QDF” - Google likes fresh content (your deeper content should rank better)
•A great way to engage with your audience and attract them to your website
•Allows your audience to feel affinity with you and build lasting connection
•Demonstrate your knowledge and authority on particular topics
10. How to write great content?
You need to start with…..
13. BACKGROUND:
• Lives in small village near city
• In Grade II listed house (doing it up)
• Married, with toddler
DEMOGRAPHICS:
• Male
• Mid 30s
• 30k
IDENTIFIERS:
• Teacher / Lecturer at University
• Uses Twitter & potentially Reddit
• Facebook (mainly posting pictures of kids for grandparents)
• Always on phone
• Bit of a geek/ gadget fanatic
IAIN | GADGET DAD
Personas
Who Are You Trying To Reach?
14. IAIN
GOALS:
• Providing for family
• Being seen to be a ‘great dad’
CHALLENGES:
• Taking time off
• Time to socialise
• Replacing his bachelor pad items in home to become more family friendly
HOW WE CAN HELP:
• Useful recipes
• Special offers
• Technical tips
• Value for money
OBJECTIONS TO BRAND:
• Brand recognition
• Lack of online selling
15. IAIN
Additional Notes:
• Tech Savvy but only on what he knows
• Drinks cider / craft ales or mojito if he’s out
• Shops at Sainsbury's, designers at Debenhams
• Reads BBC, The Guardian (online) Observer on Sunday (print)
• Watches Goggle Box
• Cooking for friends, cycling when time
• First thing in the morning:
• Checks email and/or social media
• Makes his wife a cup of tea
• Night owl
• Not massively into music, feels like he ought to have cooler taste. Doesn’t
own a DAB radio but does have Spotify
16. BACKGROUND:
• Lives in Worcester
• In long term relationship, just got engaged with new born and 3 year old
DEMOGRAPHICS:
• Female
• Late 20’s
• 28k
IDENTIFIERS:
• On maternity leave (PR)
• Owns a Viszla
• Uses Twitter, Facebook, Pinterest and Instagram.
• Takes lots of photos on phone of kids, the dog and of her food creations
• Thinking of starting her own blog
ANNA | MULTI-TASKING MUM
17. BACKGROUND:
Lives in same family home as she brought up children
Married 35 years
3 children left home
DEMOGRAPHICS:
• Female
• Late 50s
IDENTIFIERS:
• Part-time estate agent
• Has an iPad / Kindle for holidays
• Keen gardener
• Uses Facebook to stalk her children and loves Pinterest
JUDITH | JOINT PURCHASE
18. Everyone loves a list and with your extensive range, you’ve got a great
selection to suit a range of personalities.
• 27 gadgets you don’t need (but must have!)
• 7 frivolous finds for the coffee connoisseur in your life
• 11 amazing creations you can make with a spiralizer
• Our favourite coffee blends
• 5 gifts for tea lovers
• The best multi-tasking gadgets every kitchen / mum / dad needs
• 13 kitchen essentials for new students
• 25 Best kindle reads
• 17 cooking book apps for the iPad
CAMPAIGN: GADGET GUIDE
Perfect for gadget loving Iain and helpful for gift inspiration for
Judith or Anna – Can be done just on Facebook over a couple of
days, each day highlight use etc.
19. • Guide your content calendar
• Guide the timing of your shares
• Frame content differently (depending on target), still using the corporate tone
• Repurpose your content
• Measure and improve
• Stay focussed
19
Personas help
20. • You’ll never be able to write a piece that works for EVERY audience, so don’t try!
• Your intended persona should always be your starting point
• Don’t assume knowledge, but don’t patronise
• Entertainment for one persona might be dull for another, so target where appropriate
20
If everybody looked the same…
21. • You’ll never be able to write a piece that works for EVERY audience, so don’t try!
• Your intended persona should always be your starting point.
• Don’t assume knowledge, but don’t patronise.
• Entertainment for one persona might be dull for another, so target where appropriate.
• Maybe think about the negative too?
21
If everybody looked the same…
23. What I want to know:
Demographics:
• Name? Age? Where do they live? Kids?
Background:
• Job role? How much do they earn?
• What do they read? Drive?
Goals:
• What challenges do they face at work?
• What do they want to achieve personally & in their career?
15 minutes in your groups
IT Journalist
Challenges:
Being ahead of the latest geek trends,
stock news, tech gossip, being found out.
Wants:
Google Glass, Bylines in the nationals, her
big break.
Reads The Register, Guardian Tech,
gizmodo, TC, Mashable, Buzzfeed,
NextWeb
Uses r/tech, Google+, Twitter & Facebook
24. • What is his/her name? What is her age?
• What city/area do they currently live in?
What type of housing does he currently live
in? (Rented flat etc.) detached house
• Is he single, dating, or married? Kids?
Pets?
• What are their favourite TV shows? Bake
Off, Box sets, Corrie etc.
• How do they spend the weekends?
Socialising, entertaining
• Where do they shop? Local, markets, high
street, M&S, Fat Face etc.
• What’s their job?
Things to consider?
• Are they buyer or persuader / researcher (joint
purchase etc.)
• What challenges do they face at work and at
home?
• How can you help solve their unique challenges?
• How does he prefer to communicate? Social or
email
• What social networks do they spend time on?
Twitter, Facebook, Pinterest
• What objections would they have to buying from
Sunshine Kids?
• What factors might make him choose a
competitor’s product over your own?
25. • Give your content purpose – What do you want your audience to do or feel
after reading your blog post?
Do you want them to:
• Share it, engage, converse, feel informed or enlightened?
• What can you write about to help or inspire your audience?
• Can you answer their queries?
• What do they need to know about you?
25
Using Personas to create purpose
26. More than words
How-To Guides Step by step guides
Top Lists Top ten
Opinion Over Controversial Topics Provide perspective
Data Interesting stats
News What’s trending
Interviews Meet the team
Infographics Turn data into a visual format
Product, Service, or Content Highlight what you do
Reviews Provide opinion
Pro/Con lists Help make people make decisions
Video/Audio Content Bite size information
Seasonal Content Valentines day, Pirates day, Christmas etc.
27. • The stories we relate to the most are the ones that reflect our own experiences.
• This can be done not only via the content but with the language and imagery used.
• Good content should grab (and hold) attention from the right people
• Provoke the desired emotional response(s)
• You’re keeping users informed, being transparent and approachable.
• What are your users needs?
• How does that information transform on your website to a tweet?
• How do you encourage discussion?
27
Telling a story
35. Come up with 5 blog topics for your persona
Example:
• Blog title: 5 ways to improve your relationship
• Description: Stats about separation – provide useful digestible chunks
of advice.
• CTA: Get in touch.
35
Brainstorm – 10 minutes
46. SMART Goals on Social Media
Goal Content Measure
Brand Awareness • Posts
• Promotions
• Blog Posts
• Outreach
• How many branded #
• @mentions
• Follower Growth
WebsiteTraffic • Giveaways
• Competitions
• Blog posts
• Google Analytics – link
clicks / time on site
Conversions • Discounts
• Giveaways
• Offers
• Product Promotion
• Conversions – purchases,
purchases, downloads
Advocacy • Outreach
• Blog Posts
• Referrals
• Customer Service
• How many branded #
• @mentions
• User Generated content
• Comments
20
47. Plan | Test | Execute | Refine
Deal With Negativity
48. • If it’s outright wrong – correct it, with humour ideally
• If you’ve made a mistake – accept it, apologise and fix it (maybe IRL!)
• If it’s opinion – ignore it
• If it’s threatening or abusive – block and/or report it
• Use names, be human:
“@MrJonPayne Oops – Sorry Jon, We’ve fixed that now. Thanks for pointing it out”
48
Crisis Management
53. 53
Feeding Trolls…
• Requires empowerment of team
• Requires courage
• Requires humour
• Is better with understanding of memes / pop culture
• If Kittens, Kardashians and GIFs ain’t your thing, DON’T FEED THE TROLLS
54. Do you want to be yourself on social media or present a brand voice?
63. 63
Use a clear profile photo
& cover photo
People will search for particular
keywords so make sure you’re
easy to find by including a good
twitter description and use a
relevant twitter handle.
When tweeting use a mix of RT,
Opinion led tweets and
comments
Use Twitter lists to curate
content to share
Your Twitter Profile
67. 67
Use a good profile &
cover photo
Update your contact details
Link to your other profiles
LinkedIn Profile
Make sure your profile is up to
date
Connect to relevant people
Update your URL
73. 73
What’s changed?
• September 2013 – Reduced the reach of brand pages
• Old news will be pushed down – breaking news, live events & trending topics will surface more
regularly
• From January 2015 – Facebook will begin monitoring and reducing the appearance of overly
promotional posts
Via Buffer
74. 74
Facebook
• April 21, 2015 - The content posted by your friends, items such as photos, videos, status
updates or links, will appear higher in the News Feed, potentially having an effect on the visibility
of content from Pages.
• June 12, 2015 - How much time you spend viewing stories becomes a factor Facebook uses to
determine what to show at the top of your News Feed.
• The signals from content you spend more time with will help determine what appears higher in
the News Feed, potentially having an effect on the visibility of content from Pages.
Via Buffer
77. 77
What Facebook likes
A perfect Facebook post:
• is a link
• is brief - 40 characters or fewer, if you
can swing it
• gets published at non-peak times
• follows other posts on a regular
schedule
• timely and newsworthy
via Buffer
80. 80
Your turn
• Should your client be on Facebook?
• Who is their target audience for Facebook?
• Tone of voice?
• What type of content should they post?
91. 91
Facebook conclusion & tips
• Choose your goals for Facebook
• Test post styles, imagery and text
• Look at insights
• Set aside a budget for paid.
95. 95
King of Social Engagement?
Instagram delivers brands 58 times more engagement per follower than
Facebook and 120 times more engagement than Twitter.
98. 98
How to plan for Instagram
• Look at what your competitors are doing
• Establish your Instagram goals – increase brand awareness? Traffic to your
website? Branded hashtag mentions?
• Establish how often you can post
• Consider linking with Facebook (for ads!)
• Think about a style or some consistent plan
116. 116
A Snapchat glossary
• Snapchatters: Snapchat users
• Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can
only be viewed by the recipient for one to 10 seconds before it disappears forever)
• Snapback: A reply to a snap
• Story: A snap you can broadcast to followers (recipients can view it an unlimited amount of
times in 24 hours, and you can also post multiple snaps to your story in one day to create a
narrative of sorts)
• Scores: The total number of snaps you have sent and received (appears next to your name in
friends' contact lists and vice versa)
• Chat: A feature that lets you privately/directly message friends
• Here: A feature that lets you start a live video chat within a direct message
• Memories: A feature where you can privately save Snapchats that you’d like to keep
117. 117
How do I build a Snapchat community?
• You can’t search within the app for people with similar interests or backgrounds – you can
only befriend people you know (or whose usernames you know)
• If Snapchat is the platform that works best for you, share your Snapchat username on your
other profiles
• Use Twitter and Instagram to support your Snapchat – post snippets of what you’re filming
on other channels and say ‘follow my story on Snapchat (username here) for more!’
118. 118
How is it social?
• Tell your ‘story’ through 10 second video clips or images
• You can upload footage from your camera roll but this will
appear as ‘memories’ and it not proving very popular
• Better Snapchat stories are real time footage, filmed on
the phone, as & when things happen
• Provides a sense of real time genuine connection to peers
• Great for building momentum/excitement – used by lots of
brands to show ‘sneak peeks’ of upcoming things
• Stories disappear after 24 hours
119. • Sharing snapchat thangs via other social channels. Changing bio image to be snapchat ish
119
How do I build a Snapchat community?
127. Hey I just met you & this is crazy…
CONTACT US!
0117 327 0171
Search: Noisy Little Monkey
@NoisyMonkey
Editor's Notes
There is time at the end of each section to ask questions so if you could keep them till then it just means we should be able to get through everything – Also if you need to leave the room at any time feel free.
Category slide
Broadly speaking, you need 4 different types of content on your site – content to entertain, content to educate, content to persuade, content to convert. The final two might not seem immediately applicable but you do want to persuade your audience that you’re a content source to be trusted, and to convert them into followers and advocates of what you do. However, for the purposes of this session we will focus on entertainment & education – and where those two overlap.
The problem is, your content can be incredibly entertaining or incredibly educational (or both), but it won’t make a difference if your headline is bland. In a content-saturated world people won’t read the thing to find out if it’s worth reading – they’ll just go and read something else. So how can you make it worth clicking on? The headline.
Decision making is inherently emotional. What makes a person click on your article over somebody else’s rarely has anything to do with reason.
Again, successful headlines don’t have to be all kittens & hipsters – but they do need to create intrigue. All of these headlines try to provoke a particular psychological reaction from you, and use trigger words in order to do this. Words like ‘weird, surprising, secret, mystery, powerful, bizarre, outrageous…’. Hooks that draw people in to read your content.
So this is obviously doesn’t work for every kind of content you’ll write, but it’s a nice formula to use if you’re really stuck for a way to make something appealing.
But, obviously, you need to have content to actually write before you come up with headlines! You guys have a wealth of information to be writing about all the time, but think about how it relates to your audience seasonally.
This kind of seasonal, easy to consume and relevant only to a specific time content is ‘jellybean content’, primed to go viral and dates very quickly. Evergreen content is content that can be continued to be shared forever, pretty much, so it’s really important to invest a lot of time and energy in making sure that this kind of content is absolutely perfect – and then share it regularly, with all those alternative headlines we’ve discussed. Jellybean content can occasionally be re-shared if the issue becomes relevant again, but it’s far more important to get jellybean content out as fast as you can and as close to the event as possible. For everygreen, think quality; for jellybean, think speed.
Whether you’re writing evergreen or jellybean content, plan as much as possible. For certain types of jellybean content this won’t be possible (if something massive happens in the news, for instance, you want to jump on it as quick as you can) but in general having a planned idea of what’s happening is smart.
Tweets with attached imagery are nearly twice as likely to get retweeted than those without.
If you’re driving people from social your website better be responsive. Also Google is also highlight ‘mobile friendly’ content in search from mobile devices.
But, obviously, you need to have content to actually write before you come up with headlines! You guys have a wealth of information to be writing about all the time, but think about how it relates to your audience seasonally.
JON FEEL FREE TO CHANGE
If your audience is on loads of channels if you don’t have time to manage them all it’s still going to be a waist of time. Also don’t expect to become famous over night. You’re going to need a routine, be consistent and it will happen gradually. Unless you become viral or get noticed.
Once you’ve figured when to tweet, use Buffer to set up a scheduling system which will send out tweets at those optimised times. Continue to use Buffer Analytics to check that the content is working
Use lists to curate
LinkedIn is for personal use and connecting to people as yourself
If you’re looking to connect with more parents then chances are Facebook is going to be perfect for your organisation. If you’re using it as a campaigning tool to influence key politicians then chances are you’re wasting your time – go and open a Twitter account.
Understand what makes your audience tick, what content do they want from you and what questions can you ask them that are likely to strike a chord.
In just one year, the number of video posts per person has increased 75% globally and 94% in the US. Seems like a big clue that Facebook could be favouring video posts more highly!
That links that are shared by inserting them in the caption of a photo won’t do as well
https://developers.facebook.com/tools/debug/
So what I thought the easiest way to do this would be for you to actually give it a try. I’ve created two clients who need some personas. Read through the client information on the sheet and try and create one persona that would use their services.
Start to put aside time every month to start to analyse what your producing and see if it worked better the previous month and if it did why that might be.
One of the easiest ways to do this is with Facebook insights which every Facebook page should have once you get over like 75 followers.
Check if your persona is write.
Which one of this do you think was more expensive? (right)
Which one of this do you think was more expensive? (right)
Which one of this do you think was more expensive? (right)
Which one of this do you think was more expensive? (right)
https://www.flickr.com/photos/bellafaye8/6699360101/sizes/l
Why I like pinterest - Inspire, tell a story, collaborate
Or are your competitors on Pinterest? What are you selling? Can you inspire, provide inspiration?
Snapchat growth is unprecedented – it grew as much in one year as Twitter did in 4, and is now used by 23% of the US population (only 21% use Twitter)
Snapchat growth is unprecedented – it grew as much in one year as Twitter did in 4, and is now used by 23% of the US population (only 21% use Twitter)
Unlike Twitter/Instagram it’s much harder to find a community on Snapchat – it pulls through contacts from your phone numbers, and then you can follow or be followed by other people by knowing their usernames
Snapchat began as a messaging app but has developed into a more social network thanks to stories.
Try cross channel promotional, share the ‘profile’ page of your Snapchat on your Instagram or Twitter.
Snapchat is all about the then & there, the non-edited version of you. Post ‘exclusive’ content on your Snapchat and promote on Twitter/Insta with something like “head over to my snapchat to see XXXX”, “im at XXX today, add me on snapchat to see XXX”
Share things that you think you’ve done on Snapchats whether it be funny posts or killer selfies, make people aware you’re on the platform.
LinkedIn is for personal use and connecting to people as yourself