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LinkedIn Agency Influencer Launch Event - Welcome 2016
The document discusses the professional content platform LinkedIn and its significance in 2016, particularly in Australia. It highlights the large user base consisting of various professionals and influencers, emphasizing LinkedIn's role as a primary destination for content sharing and industry reputation building. Additionally, it provides insights into LinkedIn's engagement metrics and tools available for users to publish and share ideas.
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LinkedIn Agency Influencer Launch Event - Welcome 2016
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- 3. LinkedIn in 2016 –The professional content platform one. two. The 2016 Australian Agency Influencer Program three. A guide on how to write good opinion pieces four. How to find your voice’, share ideas and get them heard five. How Industry Leaders are using LinkedIn to publish and build their reputations #InAgency
- 4. LinkedIn 2016 Matt Tindale DirectorAPAC Enterprise LinkedIn #InAgency
- 5. Our digital livesconverge on very few big destinations #InAgency
- 6. Our Member ValueProposition Identity Network Knowledge #InAgency
- 7. 61M senior-level influencers 40M decision makers 10M opinion leaders 6M C-levelexecs 22M Mass Affluent 4M IT decision makers 440Mprofessionals are on LinkedIn The Largest Global Community of Professionals #InAgency
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- 9. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 LinkedIn news.com.au smh.com.auABC News Websites Daily Mail Australia ninemsn News Websites The Guardian Yahoo7 News Websites The Age Herald Sun Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 LinkedIn is the top destination for Australians versus other News platforms Source: Nielsen Digital Ratings Monthly, March 2016.
- 10. Bindi Irwin Tonight Show- Adele Sydney Harbour Relationship Status Jennifer Lawrence RBA Rate Cuts Uber Australia Lachlan Murdoch backers Cloud Computing Corporate day at Virgin Employee Engagement Online Advertising Real Estate Apple Earnings Ad Blocking #bindiirwin #phucdatbitch #safires #arias #mentalhealth #InAgency
- 11. Peers 1MM+ posts/wk inGroups 130k/wk Member Posts Thought Leaders 500+ Influencers News 2MM+ Publishers LinkedIn Pulse Brands 7MM+ Company Pages Company Updates 18MM+ Slideshares Elevate Education 270k+ Lynda classes Professional Publishing Platform #InAgency
Editor's Notes
- #6 Why are the world’s professionals now gathering in this one place, on LinkedIn? Because the people you’re looking to market to are just like you and me. We’re all searching for the right destinations to find the best information, and there are actually fewer places where we’re gathering in large numbers. Think Amazon for buying stuff, Google (and Baidu) for finding information across the web, FB (and QQ) for connecting with friends/family, YouTube for watching videos
- #7 So why is that? Well, why do people come to LinkedIn? On LinkedIn, we are all showcasing our professional identity, we interact in a purposeful, constructive way that is driven by the aspiration to grow and become better professionals. Our individual connections become our network - the collective reach of our personal professional reputation. Our individual professional reputation is also closely connected to who we work for and who we do business with. Companies have a natural place in this ecosystem. When we are in this LinkedIn mindset, we want to hear from companies and we are proud to represent our employers, especially if the companies we work for or do business with empower us with the knowledge (i.e. which comes on Linked via a burgeoning publisher ecosystem and increasingly content from companies and their employees) to connect and create value for both the personal and the corporate brands we all represent.
- #8 The Largest Community of Professionals And how do we help achieve this for programmatic advertisers? At the highest level, it comes back to what LinkedIn is as a platform and the fact that we are THE largest, most engaged professional platform on the planet. With a membership of more than 414 million members, LinkedIn is where the world’s most influential business professionals come to stay connected and informed, advance their career and work smarter. These are the decision makers, influencers, the leaders of today and tomorrow – all the people you want to target programmatically, all in one place.
- #9 And here in Australia.. We have around 90%+ of the professional audience connected with 7 million members.
- #11 And how does this content vary from content on other social networks…. Greatly! I personally make Bruce Jenner joke to connnect to audience.. Up to you though