Juanita Rosenior is the founder of Afrobase Communications, an agency that provides marketing services like website design, social media, and PR. She provides 12 tips for improving online marketing, including always linking to your website from social media posts, removing dead pages from your site, listening to customer feedback, using images to engage viewers, and clearly stating the benefits of and calls to action for your brand on social media. She invites attendees to a #GetMarketingReady event on March 22nd to learn more tips from award-winning guests.

1. #GetMarketingReady
2014
12 simple ways to improve your
online marketing RIGHT NOW!

2. Who Am I To Talk?
Juanita Rosenior
•
•
•
•
I’m the woman ‘fighting to get your
brand in front of your customer”
Founder of Afrobase Communications
Over 10 years in industry
Education, Film, Awards, lifestyle &
entertainment brands.

3. What does Afrobase do?
•
Our services include Wordpress website construction,
design, photography, social media, PR and more
•
www.afrobase.co.uk | @AfrobaseUK | AfrobaseUK
•
#GMR LIVE! | March 22nd | Free Childcare places!
•
Tweet @afrobase with hashtag #GMR2014 if you have
questions

4. What are we tackling today?
•
Managing social media is time consuming so it’s easy for
key things to be missed.
•
People are relying more and more on social media for
their buying decisions
•
Time to stop making costly mistakes

5. 1. ALWAYS link to
your website
•
•
•
Biggest mistake retailers
make.
People can’t purchase if
they don’t know where to
go!
The purpose is to drive
people back to your site to
purchase
ACTION: You're next post
should link to a relevant page on
your website (Not always the
homepage)

6. 2. Make it easy for
customers to get in touch
• On your Facebook even if
you don’t have a
telephone number have
some form of contact
• An email address, web
address do not leave it
blank.
Action: Check Facebook,
Twitter, Instagram, Pinterest
make sure you have contact
details and links work

7. 3. Get RID of dead
pages on website
•
If you have a page with no information or the words
coming soon, remove it
•
This also relates to pages that aren’t receiving traffic or
no longer relevant – use Google Analytics
ACTION: Do a
website review.
Go through each
Page.

8. 4. Got interesting info?
Don't keep it to yourself!
• Blog to engage your audience
between once a week and once
a month for Google and brand
• Share on your Facebook page
• Via Twitter
• You can also share in a variety of
ways including videos, e-books,
Images (Instagram)
• Key to raising your brand profile
ACTION: Think what interesting
news you may have or can create
and create a schedule to send it
out
Sidel Stewart

9. 5. Presentation is key
• Always be clear what the vision
for your brand is.
• Have your key points in plain
sight when you work
•
#GetMarketingLive | 22nd March
Award winning artist to talk about
creating brand vision
ACTION: Spend time thinking about
your brand and put your results
somewhere you can see them
Or book #GetMarketingReady LIVE!
Michelle Escoffery

10. 6. Listen to feedback
• Crucial voice is not yours but the
voice of your customer
• If people repeatedly ask same
questions I.e. What's your web
address. Make changes, fast!
• Make notes and fix what you can
swiftly!
• Encourage feedback too - ask
questions
• Friends and family DON'T count!
ACTION: Keep an eye on feedback
you're getting: is there a pattern?

11. 7. Use images to
entice your viewers
• Clear images of your product or
representations of your service
• Don't squash your images!!!!!
Bad for business
• Posts get 53% more likes than
text posts (fastcompany.com)
ACTION: If you can great pictures
of your products to share, do! You
can even try video. Always link
back to where your customers
can experience your products
themselves

12. 8. Tell us what you want us
to do and the BENEFITS
• Why should I choose you? I.e.
Because you'll sleep better OR
you'll receive tailor-made items
to suit your body shape.
• Subliminal messages through
images you'll enjoy your lifestyle
more.
• So what does the customer
THEN have to do? VISIT our
website, READ our customer
feedback, CLICK HERE to
receive free delivery as a thank
you.
ACTION: Check your website - do you have
clear directions asking your customer to do
something?
Check your social networks - make sure you're
doing the same there.

13. 9. Get RID of that gmail/
yahoo/hotmail email address
• If you have a unique web
address
www.wevegotyou.com
then you should have
xxx@wegotyou.com
email.
• Brand perception
• Reassuring for a
customer as anyone can
have a yahoo/hotmail/
google address
ACTION: Make plans to change
your email
address to match your web
address within
90 days.

14. 10. Does what you're
posting make sense?
• For your brand - develop a voice. It may
not the same as your personal voice
• Make sure ure nt doin txt spk
• Is it interesting to others?
• What response does it get from your
audience?
ACTION: Always ask yourself
Who is this post relevant to?
Why should they be interested?
If I'm offering something when can your
customers get hold of it?
What is your main message?
Where can I get it from or how can I go
about getting it/telling my friends to get
some too!

15. #GetMarketingReady
LIVE!
Saturday 22 March 2014
13:00 - 16: 00
O2, Tottenham Ct Road

16. Talk to me
nita@afrobase.co.uk
020 3375 6024
www.afrobase.co.uk
@AfrobaseUK
AfrobaseUK