Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Advance your business with Twitter.
Whether you want to find the right social media tools to connect with local customers, enhance your existing sales funnel, or just get the word out, oneforty shows you how Twitter can efficiently grow your business.
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
NEFLIN - Webinar - Fund Your Next Library ProjectBrian Pichman
Today, people are constantly restrained from turning their "ideas" into actions. The root of most of these problems is budgetary restraints. Want to hear about how other people are funding their next project without fighting for the grants everyone else is struggling to find and get? From developing a brand to a marketing strategy, this session will provide an ample list of avenues to help fund your next project. Most importantly, we will work together on using word-tracks and other tactics to sell our ideas to others. Tired of dealing with the typical sales person who doesn't seem to offer discounts? Let's sell them our ideas so we may get our vendors to help pay to use their products/services.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Advance your business with Twitter.
Whether you want to find the right social media tools to connect with local customers, enhance your existing sales funnel, or just get the word out, oneforty shows you how Twitter can efficiently grow your business.
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
NEFLIN - Webinar - Fund Your Next Library ProjectBrian Pichman
Today, people are constantly restrained from turning their "ideas" into actions. The root of most of these problems is budgetary restraints. Want to hear about how other people are funding their next project without fighting for the grants everyone else is struggling to find and get? From developing a brand to a marketing strategy, this session will provide an ample list of avenues to help fund your next project. Most importantly, we will work together on using word-tracks and other tactics to sell our ideas to others. Tired of dealing with the typical sales person who doesn't seem to offer discounts? Let's sell them our ideas so we may get our vendors to help pay to use their products/services.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
AI Coding, Tools for Building AI (TBLC AI Conference)Brian Pichman
Embark on an engaging journey into the world of AI coding with Brian Pichman from the Evolve Project. This advanced track offers participants hands-on experiences in coding AI, blending theory with practice. Explore the latest games/gadgets/gizmos designed to educate and enhance skills in coding alongside AI. This session is perfect for those who are curious about what's it take to code AI and learn about cutting-edge developments in AI technology
Building Your Own AI Instance (TBLC AI )Brian Pichman
Join Brian Pichman from the Evolve Project in an enlightening session focusing on the creation of a building your own AI chatbot. This advanced track delves into the practical aspects of utilizing the OpenAI API alongside other innovative software products. Participants will gain invaluable insights into the processes and technologies involved inbuilding a custom AI instance. This track is ideal for those seeking adeeper understanding of AI integration and personalization in the realm. of conversational AI.
CyberSecurity - Computers In Libraries 2024Brian Pichman
Protecting privacy and security while leveraging technology to accomplish positive change is becoming a serious challenge for individuals, communities, and businesses. This workshop, led by expert leaders and practitioners, covers personal and organizational privacy as well as top security issues for libraries and their communities, especially the implications of AI. If you don’t have a security plan in place, are unsure of where to even start to make sure your library is secure, or have an existing plan in place but want to cross your T’s and dot your I’s, come to this interactive workshop.
AI Workshops at Computers In Libraries 2024Brian Pichman
While AI holds tremendous potential for libraries, it also comes with significant concerns and the potential for harm. We find ourselves sailing uncertain waters; there are few guardrails governing AI's use. Even as we acknowledge this truth, we must also note that library staff are already experimenting with the use of AI chatbots (most commonly ChatGPT), generative AI design tools (like Midjourney), and other variations of AI technology. In short, we have great potential, pitfalls, and a total lack of clarity. It is only through the thoughtful development of policy, procedure, and professionals that we can hope to articulate a vision for the ethical use of AI in our libraries. Join this conversation about new disruptive technology, take a deep breath, and get to work laying a foundation of policy guidelines and staff development to navigate the uncertain road ahead.
This interactive and hands-on workshop allows you to play and experiment with new tools which will spark ideas for the future of your library and community activities. It focuses on OpenAI’s API and how to get started building personalities in AI. It explores various tools to create AI images, videos, and more. Filled with tips, it will definitely be fun!
Community Health & Welfare: Seniors & Memory CareBrian Pichman
Memory care is becoming a huge topic in libraries around the world. How do we support seniors and their caregivers affected by conditions such as Alzheimer's or dementia? This session explores tools, tips, and program ideas to enable your library to include these groups and empower them to use the library in a safe and inviting way.
Robotics in Libraries - Education and AutomationBrian Pichman
Explore how robotics is reshaping various industries and how they may create new possibilities within library environments. This session explores a wide gambit of information — from the basic STEAM toys that can teach coding to industry-level equipment and their applications in libraries, including sorting systems, interactive learning companions, and assistive devices for patrons with disabilities. Gain insights into the benefits and limitations of robotics, and explore future trends in the field.
Key Points:
Overview of robotics technologies and their relevance to libraries.
Benefits and limitations of integrating robotics into library operations.
Various Edutech Products that teach robotics.
Future trends and possibilities for robotics in the library environment.
NCompass Live - Pretty Sweet Tech - Evolve ProjectBrian Pichman
Presentation for NCompass Live
Brian Pichman of the Evolve Project is the man behind the scenes, transforming how libraries engage with technology. Here at the Commission, he helped a lot with the Tech Kits Through the Mail. If you’ve gotten a kit from us, it’s because he tracks tech trends, works with tech gadget startups, and helps build solid strategies to connect communities with transformative technology.
Honestly, he’s helped me a lot over the years. But I can’t be selfish. I decided to share his expertise with you all! Turns out Brian does way more than I ever knew possible.
In this session we will get Brian talking about all the cool things he has going on:
Explore how his pilot programs of new games & gadgets are shaping the future of libraries through makerspaces, innovation spaces, and leading edge programming
Learn how Brian helps libraries embrace AI, VR and AR to revolutionize library services and enhance accessibility and engagement for all.
Discover his passion for open-source solutions to drive positive change, and his recent endeavors with ByWater Solutions, a leading provider of open-source library software.
Dig into his work with libchalk, a web hosting platform designed specifically to help libraries host digital content, websites, courses, and online resource libraries.
The real question is, what doesn’t he do? He can help your library too. Find out how.
AI tools in Scholarly Research and PublishingBrian Pichman
Discover how AI is revolutionizing research methodologies and publishing processes, making data analysis more efficient and streamlining academic workflows. This talk will cover the latest trends, challenges, and future opportunities of integrating AI in academia. Ideal for scholars, publishers, and tech enthusiasts aiming to stay ahead in the digital age. We will also explore new tools and how to build your own environments.
Tech Trends 2024 and Beyond - AI and VR and MOreBrian Pichman
Join Brian Pichman, the tech geek from the Evolve Project, in a
jolly tech-filled sleigh ride through the hottest trends that'll make
this holiday season merrier for librarians! From digital AI elves
to magical augmented reality, this fun-packed presentation will
unwrap the tech wonders that'll keep libraries ahead of the
game in the North Pole of innovation. Don't miss out on the
holiday cheer and the chance to sprinkle some digital snow on
your library's future!
Content Creation and Social Media Tools for LibrariesBrian Pichman
Discover the transformative role of Artificial Intelligence in shaping content creation and social media engagement within library environments. This presentation explores how AI-driven tools are revolutionizing the way libraries share information, curate content, and connect with their communities. Explore practical applications of AI in generating personalized content, automating social media interactions, and enhancing user engagement, all while maintaining the unique character of library services.
Key Points:
Tailoring library content through AI: Customized reading recommendations, curated lists, and more.
Amplifying outreach with AI-powered social media strategies, boosting community interaction.
Ethical considerations in AI-generated content for libraries: Striking the right balance.
Real-world examples of successful AI-driven library campaigns that foster engagement.
Collaborative possibilities: How libraries can work with AI to enhance user experiences.
Future prospects: Navigating the evolving landscape of AI and its integration in library services.
Artificial Intelligence (AI) – Powering Data and Conversations.pptxBrian Pichman
Uncover the potential of Artificial Intelligence in revolutionizing data analysis and enhancing conversational experiences within library contexts. This presentation explores how AI technologies are redefining data management, insights, and user interactions in libraries. Gain insights into how AI-driven data analysis can optimize collection management, resource allocation, and user engagement. Additionally, learn about the implementation of AI-powered conversational interfaces to provide seamless library support and guidance.
Key Points:
- Enhancing library data analysis: From catalog optimization to user behavior insights using AI.
- Leveraging AI to automate routine data-related tasks and enhance decision-making.
- Conversational AI in libraries: Creating virtual assistants and chatbots for user assistance.
- Merging human expertise with AI: Crafting effective user interactions in library services.
- Case studies showcasing libraries streamlining operations and enriching user experiences through AI.
- Future horizons: The evolving role of AI in data management and personalized library interactions.
Cybersecurity - Defense Against The Dark Arts Harry Potter StyleBrian Pichman
Step right into a realm where cyber security meets the enchanting world of Harry Potter! Join Brian Pichman, our fearless Defense Against the Dark Arts wizard, as he unveils the secrets to safeguarding our digital realms. Prepare to be captivated as Brian illuminates the spellbinding techniques of encryption, firewalls, and intrusion detection, equipping us to fortify our cherished data against the sinister forces of the digital realm.
But beware! Just like in the magical world, treacherous adversaries prowl the shadows. Brian will expose the dark arts of phishing, ransomware, and social engineering, empowering us to defend our digital castles. Engrossed in tales of peril and armed with ancient cyber security spells, this captivating presentation promises to leave you spellbound and ready to protect yourself in this ever-evolving landscape. So grab your wands and brace yourselves as Brian Pichman conjures a shield of protection, ensuring the safety of our digital realms against the forces of darkness. Together, we shall prevail in this journey of cyber security and magic.
Join Brian Pichman from the Evolve Project as he shares a new strategy he hopes libraries adopt to strengthen their connection with themselves, their team, and the community. By setting up a 40 Day Challenge (and yes challenges will be shared in this presentation) you can take yourself and your library to a whole new level of librarianship.
NCompass Live: AI: The Modern Day Pandora's BoxBrian Pichman
Artificial Intelligence (AI) has unfurled a world of possibilities and opportunities, but just like Pandora's box, it comes with its own set of challenges and ethical conundrums. Brian Pichman of the Evolve Project takes you on a deep dive into the complex landscape of AI, its implications, ethical concerns, and its transformative role in both private and public sectors.
Key Takeaways:
Understand the multifaceted nature of AI and its applications.
Explore the ethical questions surrounding AI, from data privacy to job displacement.
Discover how AI can serve as a force for good and where it may fall short.
Gain insights into how industries are adopting AI technologies for innovative solutions.
Learn actionable strategies for responsibly integrating AI into your organization or research.
AI can help digest information efficiently, develop creative solutions to complex problems, & more. We will explore using hands-on tools that can be used by marketing teams, tech teams, & more. We will break down what AI is, how it works, & some limitations or challenges.
Securing and Safeguarding Your Library SetupBrian Pichman
We will explore various tools, techniques, & procedures to ensure our environment's safety & security. Leave with a list of ideas you can use today within your library.
Join Brian Pichman and his Consumer Electronic Show (CES) recap. CES is the ultimate tech conference that unveils the latest and greatest in tech gadgets and gizmos. Brian will share his findings of the next must-have technology announced at the event, along with some library partnerships that can help evolve your library’s maker spaces. Learn more about tech trends such as AI, Metaverse, Robotics, and more with some hands-on time with the latest and greatest gadgets.
By now, most people have heard of ChatGPT as a conversational AI that can create conversations and answer questions. This flashy technology has helped introduce AI to the masses, yet this type of conversational AI has been around for almost a while in various formats. This session shows some of the less-known things you can do with AI, such as creating content for your blog/website, creating videos, generating marketing material, tweets, and more. Brian Pichman of the Evolve Project will share some access to technology to let participants play and create AI content to bring back to their library.
STEM Programming Ideas at the Library.pdfBrian Pichman
With all the latest gadgets, gizmos, and everything in between, what are the latest programming ideas within library spaces? How can we use AI in different ways to engage our community? What about low costs or low-tech opportunities? Join Brian Pichman of the Evolve Project as he highlights some awesome programming ideas that you can implement within your library spaces! Bring in more patrons, build more collaboration, and improve your community outreach with some out-of-the-box STEM activities that really get your creative minds flowing.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
5. What can you ask of people?
• Donations of Physical Products
• Donations of Money
• Connections
• Perhaps the most valuable of all.
6. Communicate Your Needs
Who to Ask
• Patrons
• Local Businesses
• Global or Large Companies
• Friends of the Library
• Local Colleges and Schools
How to Ask
• Directly
• Phone Conversations
• Face to Face Conversations
• Indirectly
• Reaching out through other
mediums
• Internet (Social Media)
• Referrals (People)
10. Types of Funding
• “Friends, Family, and Fools”
• Provide initial seed money (usually in hopes of receiving investments later on)
• Angel Investors / Angel Alliances
• Like friends and family, but are accredited and are investing their own money.
Angel Investors group around the same industry and do a lot of analyzing your
business and strategy
• Venture Capitalists
• Like Angel Investors, but are investing other people’s money. Often they are
more involved and act as members of the board.
• Pebble Alliance
• Membership driven funding group that commit to a certain amount of
funding each year.
• Crowdfunding…
11. Crowdsourcing / Crowdfunding
Crowdsourcing
• Getting needed services, ideas,
or content by getting
contributions from a large group
of people
• usually from an online community
rather than the traditional
“companies / employees” path
Crowdfunding
• Form of funding a project or
venture by raising monetary
contributions from a large group
of people.
• Usually through connections
• Newly driven through an online
system
12. Platforms
• Citizinvestor: crowdfunding platform for municipalities and has a
library section
• Dragon Innovation: combines crowdfunding with manufacturing
support
• Selfstarter: an open source solution to crowdfunding platform. Allows
you to brand your own campaign page.
• Kickstarter, Indiegogo: popular crowdfunding platforms
13. Setting Up Crowdfunding Campaign
• What You Can Do:
• You must have a clear project in mind (music, film, tangible product, software
product).
• In other words, there must be an end result product.
• What You Can’t Do:
• Raise money for causes (5ks, etc)
• If you are doing a software project, some platforms require the project must be run
by developers
• Cannot be used to build websites or apps for social networking, e-commerce, or
business
• Create an Amazon Payments Account
• This is different than your Amazon account that lets you shop.
14. When To Crowdfund
• Crowdfunding IS NOT free
• There are costs involved that you need to do BEFORE launching your
campaign to get successfully funded
• Prototyping
• Marketing
• Business Plan Development
• There is a tremendous amount of effort behind the scenes including PR,
marketing, and advertising.
• We will spend most of the session talking about those pieces!
17. Dan Shapiro
http://www.danshapiro.com/blog/
“If you plan to make this product regardless of the results of your campaign then
just run pre-orders on your own website and use the time as a way to build initial
customer demand. The positive is you can focus all of your efforts to driving your
own website traffic, while using advertising to optimize the funnel.”
18. The Art of Asking
• Amanda Palmer
• http://www.ted.com/talks/amanda_palmer_the_art_of_asking
“Don't make people pay for music, says Amanda Palmer: Let them. In a
passionate talk that begins in her days as a street performer (drop a
dollar in the hat for the Eight-Foot Bride!), she examines the new
relationship between artist and fan.” – TED Talks
19. What You Need Built Before Putting It
Together
• A Business Plan
• Description (Executive Summary)
• You will need to highlight your key players for your start-up idea
• Discuss the risks and challenges
• Use your financial plan to determine how much money you need – and back up why you
need it in the descriptions.
• A Completed Website
• You want to include the web pages that include your brand, your product idea, and/or any
blogs you are running. Your websites should be around well before you launch your
campaign.
• A few months recommended
• A “Brand”
• Noticeable graphics and logo
• Social Media Presence / Network
• Link your social media accounts to all pages
• Link your video you created. This is huge in selling your idea
• Projects with videos succeed at a much higher rate than those without (50% vs. 30%).
20. Start with a Strategy
• Who – Know Your Target Audience
• They are, after all, giving you their earned money
• Why – What is the Driving Force behind your idea
• What is your “Brand”
• What is your “Pitch”
• Who is on your Team
21. Strategy – the “who”
Users
• People who will use your end
product
Consumers
• People who will buy your end
product
24. Strategy – Branding
• Come up with a cool catch phrase, acronym, or other way to describe your
project or library.
• Give your project a quick and easy name
• Promote your brand across Social Media
• We will get to that later!
• Freebies
• Everyone loves give-a-ways.
• Buttons and Stickers are inexpensive
• T-Shirts/Posters are a bit more costly
• Get people wondering
• What is Project X? Give people [patrons, companies, etc] small snippets of what is
going on
25.
26. Strategy – Your Pitch
• Short (15 seconds-30 seconds)
• Provide Teasers (ROIs)
• Include a strong mission statement
• We have over 20,000 users and I want to bring in your technology to our library to encourage
learning/engagement/collaboration.
• We point you in the “right” direction with all of your computer needs.
• Changing the way people see libraries by encouraging collaboration, fostering innovation,
enabling discovery, and cultivating experiences in library spaces. Libraries should be creating
stories and not just providing them.
• Honesty
• Be honest to who you are speaking with; don’t try to cover up anything.
• Empower Yourself
• Be proud and excited about what you are doing and trying to accomplish
27.
28. Social Media is about
• Networking
• Meeting new people who you won’t ordinarily meet (outside of the people
you know personally)
• Sharing of ideas and concerns
• Collaboration and engagement
• A strong network is needed to run a successful business or start-up
• You need people who support and love what you do. Your closely nit group of
friends/family isn’t enough
29. Expanding Your Circle of Influence
• We all have a circle of influence. My friends / colleagues who like the
work I do
• They have a circle of influence
• Those people are the ones who like the work my colleague does
• Chances are, I don’t know most of them
• That group of people also has a circle of influence of people who trust them
• Chances are, I don’t know any of them
^--This is your audience, the people you need to introduce your
BRAND to.
30.
31. Social Media – Hard Work
• You need to be vigilant and active on social media
• People expect quick responses
• You need to do A LOT of statistical tracking, monitoring, and
constantly revisiting your social media strategy.
32. So Why Do I Need This?
• You need advisors and supporters
• Advisors will provide input
• Supports will share what you say
• Link your “brand” to your “website”
• You need a responsive following of users for:
• Yourself
• Your Ideas
• Your Products
33.
34. LinkedIn is especially popular among college graduates and internet users in higher income
households
Facebook also has high levels of engagement among its users: 63% of Facebook users visit the
site at least once a day, with 40% doing so multiple times throughout the day
36. Twitter Tips
• When starting a tweet to a specific user, and you want everyone to see, DO NOT start with
“@bpichman, can we have more cat photos”. Instead:
• “.@bpichman, stop with the cat photos!”
• Retweet, Retweet, and Retweet
• But don’t only fill your feed with Retweets
• Follow Friday
• Do this. Identify your most active users, and let the world know. People will do the same for you.
• Hashtag as often as you can, but #don’tbeannoying #aboutit #becauseitmakesyoulookweird
• But if you are talking about #startups or #libraries or #coolideas people who follow those hashtags will see
your tweet
41. Analytics
• Set up monitoring for your website, brand names, etc
• Commun.it
42. Followers / Unfollows
• You want to follow users that share interests and are engaging on
twitter.
• JustUnfollow.Com to help monitor who follows and who unfollows.
44. Facebook
• Facebook users are engaging
• When developing a Company or Personal Page and you are paying for
advertising, focus on getting more “Likes”
• Those people who like your page can constantly be marketed too, versus
paying for a status update or a link to your website.
• Create content that people want to share
45. Facebook Tips
• Be part of as many groups as you can that match your
• Target Market
• Interests
• Collaborative Goals
And be active in those groups – communicate, like, and share.
• Have some humor. People like jokes and will share things they find
amusing
• Therefore linking back to you
46. LinkedIn
• A great place to write longer articles and have them shared in your
network:
One of my post was not successful.
If someone where to like my post, I would
expand my social influence to the next circle
(So those people’s connections)
If one of their connections engaged my update
I would expand to the third circle. That is my
goal
47.
48. LinkedIn Tips
• Like and share posts
• Be part of groups and be an active member
• If you are doing a project that requires some coding, talk about that the
current roadblock and see if you can get others to help when your stumped.
• Write recommendations and endorse others.
• Be sure to have both your personal profile completely filled and your
company profile accurate and complete.
49. Recommended Strategies
• Use twitter to push out updates on Facebook.
• https://support.twitter.com/articles/31113-using-twitter-with-facebook
• However, LinkedIn does not let Twitter push to LinkedIn. Use LinkedIn
to share articles and longer bits of information
• http://twitterfeed.com/; have your blog posts update to LinkedIn,
Twitter and Facebook
50. Building Your Image
• Essentially, use of social media allows you to build your image and
brand more.
• Start doing this now; create accounts and start contributing to the
conversation. People will look you up online, and want to see what
have you done.
• This is great for SEO. When people search for your idea to decide
whether or not to fund, you want your positive interaction to show.
• People simply will not want to help fund your idea if you don’t have
an online presence.
53. So How To Manage Social Media?
• You want to provide timely updates
• You want to share stories
• You want to contribute conversations and handle comments,
complaints and questions, in a positive manner.
54. Scheduling Posts
• You should schedule updates about you/library/project so your
followers may remain informed, and share those updates with others.
• Use graphics and videos!
• Commun.it is recommended– free limited, but worth paying for the
plan.
• HootSuite is good – but they have been limiting the free version more
and more.
55. Setting Your Goals
• You want a solid following of users on your social media accounts
before launching anything.
• Let your followers know about your brand, what you do, what you are
going to be doing, and get them excited for launch date of your
campaign
• Encourage them to RT
58. Compare Similar Campaigns
• How much were they trying to raise
• How much did they raise
• How many people supported the campaign
• Identify the types of videos, messages, frequency of updates, types of
perks, etc.
• Reach out to the owners of the campaign
• Learn what worked and what didn’t
• Challenges and how they overcame the challenges
• Any useful online groups
59. Fact Check
• As you build your plan, check with friends and family. If you are
unable to build enthusiasm from your closest network, you need to
work on the pitch.
• Identify stakeholders
60. Develop Your Story
• After you research your market and similar campaigns, bring it all
together in “your story”
61. Components of a good story
• Clear
• Easy to understand
• Build trust with your future investors
• Pictures and Videos
• References
• Cite recent successes
• Highlight your team and/or major stake holders
• Incorporate parts of your business plan into the story
62. Visualize Your Story
• Use strong images to show your goals/message
• Campaigns with videos raise 114% more money that campaigns
without videos
63. Your Campaign Video
• They is super, super, super, important.
• Should not be more than 3 minutes.
• This will be the greatest expense and one of the most time consuming processes
• Consider
• Music
• Film (background scenery matters)
• Some awesome photos to overlay your message
• Editing
• Conveying Your Message
• What are you asking for and why?
• You want to drive traffic to your crowdfunding page and website.
• Share the video prior to launching your campaign; gage excitement. If its not
getting traction it is not ready.
64. Creating the Campaign Video
• Inspiration
• Your video should be inspiring and get people excited about your product
• Describe the Who and Why
• Who are you. Why are you awesome?
• http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Simon Sinek
• What is your product
• Be clear and concise. People don’t want to read lengthy paragraphs about what your product
is.
• Show the ways someone might use your product/service
• How did you get here?
• Give people your story, how you worked about coming to this idea, the needs you saw, the
challenges you faced and the obstacles you overcame.
• Don’t forget to ask
• Your end goal is to get people to back your product. Backing your product means:
• You have proven customer demand
• You have the funds to finish or improve your product AND CAN match the demand
• Don’t forget to say thank you
65. • Pebble Watch – Funded 20 Million by 78k Backers
• https://www.kickstarter.com/projects/597507018/pebble-time-awesome-
smartwatch-no-compromises/description
• Movie
• https://www.kickstarter.com/projects/1423546688/what-we-do-in-the-
shadows-the-american-release/description
66. Identifying Your Contributors
“You only have one mom. Who else will contribute” – Julie Babb
• Friends / Family
• Your Community/Industry/Contacts
• And Their Communities
• People who need or want the product
• People who admire your goals and are inspired
67. Potential Investor Groups
• Community
• Friends, family, neighbors, fans, followers, and your professional suppliers an
customers.
• Let them know you are seeking starting funds, and why they should invest in you
• Likeminded Crowd
• Find similar organizations (like the ones similar crowdfunded groups were part of)
and see who is interested. They would already share similar passions as you and align
them with your idea.
• Angel/Venture Capitalist
• Sometimes harder to find and you may loose “control” of your business, but having a
chunk of investment ready or to use during your campaign is extremely helpful
68. Areas to Out Reach
• We already spoke about Social Media – Build Curiosity and Links
• Twitter – Reach out to influencers, use hashtags to track your progress.
• Facebook – Use strong and appealing visuals, get people to share
• LinkedIn – Business Driven, join relevant groups in area of interest.
• Find influencers (bloggers, journalists, brand advocates)
• What about “offline”
69. “Offline” Marketing
• Events, Conferences, Meet-Ups
• Prepare your elevator pitch and share this at these network events
• Collect Contact information and QUICKLY follow-up with what you discussed
and what you are offering
70. Undercover Work
• Reach back out and recruit former Campaign Ownersto be part of the
campaign
• Or ask if they have contacts who would like to be involved
• Be active in at least two online forums/groups |
that share your interests.
• Become part of their community
• Invite them to your campaign’s community
71. Emailing
• Start building an email database and separate how close they are to you in
different groups.
• If it turns out “mom and dad” won’t fund your project, how would you convince a
stranger too?
• Announce your campaign prior to launch, and get those folks ready to be the first to
help crowdfund.
• Email marketing produces 20% more dollars than any other form of
marketing (according to Indiegogo)
• Therefore, ensure your contacts are up-to-date, make mailings personal,
and most important plan these emails before, during, and after the
campaign (frequency, type of update, etc)
• Mailchimp.Com is a great service!
72. Goals
• You should have contacted at least 50:
• Bloggers, Journalists, Industry Influencers on Social Media
• Try to develop a relationship with at least two organizations that can
be involved in the project. These will already have a community (a
strong one) that you can tap into.
73. Math Behind All This Networking
• 1/3 of funding will quickly come from your friends and family
• The next 1/3 would come through their connections
• The final 1/3 occurs once your idea/project gains traction and word
gets out about your successes thus far.
74. Build A Press Page
• As you prepare to start rolling out your campaign, make sure you have
a well developed “press page” and ensure you have media specialists
ready to share your project/campaign. Continue to drive those
groups to visit your press page.
75. Break - Recap
• Built out Brand/Pitch
• Social Media Presence and Online / Offline Network
• Circle of Influence
• Getting people ready to support your campaign prior to launch
• Lots of research of previous campaigns
• Lots more out reach and discussion
76. More Tools For Success
• Free Conference Call
• Meetin.gs
• Doodle
• assistant.to/
• Fuze Meeting (www.fuze.com)
77. Campaign Decisions
• Length Of Time
• 1-60 Days
• Use www.kicktraq.com to track similar campaigns, and how they got funded
and when
• Statistically, projects on kickstarter that last 30 days or less have some of the
highest success rates
• Amount to Raise
• This will take a considerable amount of research. Look up what similar people
have done.
• Identify your costs to produce or improve
78. Campaign Funding Goals
• Set Realistic Goals
• “Green Bar Effect”
• If you overshoot, and say you only need $20,000 and using the (1/3,1/3,1/3
rule you can reach this amount), but set your goal at $100,000 you will look
extremely silly if you only reach the $20,000.
• Green Bar Effect is when the crowd see things as a “hot” item, so if you set
your bar at $20,000, and you achieved the $20,000 early on people will be
more inclined to fund.
79. Perks
• A “Perk” is something given to a person based on pledge level.
• Can be a pre-release product/beta tester
• Can be swag
• Can be special “bragging rights”
• Naming rights, special recognition, or development roles that appeal to ego of many
backers
• Engaging your backers through rewards to make them go the extra mile
because you will make them feel valued and part of the “movement”
• Keep It Simple
• https://www.kickstarter.com/projects/danprovost/neat-ice-kit
• From Moment
• “From a creator’s perspective, every new level significantly complicates your ability
to deliver. Creating swag sucks especially if you aren’t in the clothing business. Lots
of custom colors are never appreciated with new supplier relationships. And having
to create accessories to differentiate your levels, is a nightmare”
80. Organizing The “Meat And Potatoes” on your
campaign page
• How you layout the rest of your campaign page is crucial to success.
• Intro
• Show the who, what, and why
• Logos!
• Inspire others to help
• What makes you unique and amazing
• Features of your product
• Get more detailed and explain the specs
• Team
• People sell. Show them your awesome team. Personalize your mission.
• Timeline
• People want to know what you have done, how far along you are, and what you plan on doing in the future
• Backer Levels
• Explain the various backer levels
81. Pre-Launch
• Influencers, Friends, and Family
• Reach back out to them and remind them of your campaign. Re-share your
content, ensure they are ready to help promote you.
• Friends and Family
• Send updates every so often before you go live with campaign. Get them to
be the first backers.
• Through a launch party
• Press
• Ensure the press is ready! Follow up with your contacts.
82. At Launch
• Email Blast the potential contributors.
• Blog, Flyers, Call Publishers
• Be Personal
• Be direct with some of the people you know who will not only back your
product, but also share your campaign
• Social Media Blitz!
• Be On The Phones
83. During Campaign
• Continue Emailing your different lists and get their support (don’t be SPAM
though)
• Interacting with backers
• Backers want to see you are quick to respond to questions and messages. Again, they
are trusting you with their money. Give them more reasons to trust you.
• Campaign Updates
• First week – update daily
• Then slowly spread out the updates, pushing people to reach new goals, announcing
new updates, maybe more product demos.
• Use photos and videos to update your following
• Share these on your social media accounts
• Share your milestones with your backers. Gives your backers more of a reason to be
proud of the work you are doing, and how they helped you reach it.
84. At the end, people are trusting you with their money. Make sure they can
trust you and your product.
90. Music
• Ask your local artist to…
• perform at your library
• teach others how to play
• Do a “Battle of the Bands Event”
91. Movie Night
• Check out Amazon for Movies
• Sometimes can show a screening before movie theaters do
• Start a “Film Festival”
• Encourage local talent to create or share a movie the created and play it
during the film festival
92. Video Game Night
• Ask local Video Game stores to borrow equipment to set up a gaming
night
• Ask your patrons to bring in video games
95. Teach Kids to Program
• Hopscotch
Programming made easy No
typing. No syntax errors. Just drag
and drop blocks. Hopscotch is an
intuitive, friendly programming
interface designed for everyone.
96. Developing Software
• The cost to develop custom software is hard to put a price tag on.
• Ask Local Colleges/Universities for help
• Their students are often required to seek project work (where they don’t get
paid).
• Unpaid Internships
• Pitch the experience to do something for library-land, great exposure, great
resume add.
• Build development groups in your library.
• Hire programmers/technology enthusiasts on your staff
97. Bonuses for your patrons
• Comcast Internet Access $10 a month (Internet Essentials)
• http://www.internetessentials.com
• For the folks in school, using your @edu address get:
• Free Microsoft Products at www.dreamspark.com
• Free AutoDesk Products at http://students.autodesk.com
• DropBox
• Free Storage Space for Backing Up Your Data
• If you have to filter internet / protect from web based threats
• OpenDNS.com