Outwrite PR Social Media training
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This document provides guidance on using social media to boost business. It outlines that social media can increase brand exposure, web traffic, and market insights. It then discusses developing a social media strategy with objectives and key performance indicators. The bulk of the document offers tips for different social media platforms like creating valuable posts on LinkedIn, using hashtags on Twitter, and focusing on visuals and quality content for Facebook. It emphasizes that content is key across all platforms and recommends evaluating social media performance regularly.
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This document outlines a strategy session for a franchise company's social media marketing. The session will involve creating a bespoke social media strategy, defining clear objectives to be achieved within 3 months, and producing a social media strategy and policy blueprint for the next 12 months. The strategy planning process will involve analyzing challenges, opportunities, resources and competition, and focusing on key objectives and the social media landscape to harness the power and growth of social media for the franchise company.
LinkedIn for Business in 2014
LinkedIn is now a content platform, not just a great database and lead generation tool. This presentation looks at what has changed in 2014 and how to use LinkedIn now in your marketing mix.
Social Media for CEOs
The document summarizes a presentation on social media for CEOs. It defines social media as consumer-generated content where people collaborate online and interact with brands on their own terms. It notes that social media requires listening, building relationships, and bringing value to communities. The presentation discusses why social media matters for businesses, including generating leads, building loyalty, managing brands, and reaching younger audiences. It provides tips for getting started, such as defining brands, building websites and social profiles, creating content strategies, and measuring results. CEOs are encouraged to participate authentically in social media communities to establish themselves as thought leaders.
Linked in training
The document provides an overview of LinkedIn, including its history and evolution from a professional social networking platform. It discusses how LinkedIn works and makes money, as well as best practices for individuals and companies to utilize LinkedIn, such as completing profiles, growing connections, using advertising, and integrating LinkedIn with other marketing strategies. The presentation also includes tips and references for further exploring LinkedIn's capabilities.
Integrating search marketing and social media
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Live Webinar: Your Tactical Plan for Content Marketing on LinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Halton chamberbearbehind
The document provides an overview of social media management using Hootsuite. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Instagram. It explains why businesses should use each platform and best practices for setting up business profiles. It then discusses how Hootsuite can be used to manage multiple social media accounts from one dashboard, schedule posts, track analytics and perform social listening. The document concludes by providing information about social media training courses offered by the presenter.
Social media
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Social Media for Business
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Integrating search marketing and social media
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Social and the Search Landscape - C.Turrietta Jan 2016
The document discusses how social media affects organic search engine rankings. While social signals like Facebook likes and Twitter shares do not directly impact rankings, social media can provide indirect benefits. Engagement on social platforms increases brand awareness and visibility, and encourages repeat visits and conversions, which are factors search engines consider. The document provides tips for optimizing profiles on platforms like Google+, Facebook, Twitter, and Pinterest to boost organic search performance.
Taking Advantage of Social Media the Right Way
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
Digital communications plan development oct 2012
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
ASR August 14, 1020 - Leveraging the Power of Social Media
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social Media Training
This document provides an overview of social media basics for startups. It defines social media and discusses popular social media channels like Facebook, Twitter, LinkedIn, YouTube and Instagram. It covers how to set up business profiles, engage audiences, build credibility and maximize impact through consistent posting, quality content, and community engagement. Etiquette tips are also provided for responding to comments, questions, opinions and criticisms constructively. Overall best practices emphasize identifying target audiences, creating value, and continually optimizing social media strategies.
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Recently uploaded
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Recently uploaded (15)
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Outwrite PR Social Media training
- 1. @outwritepr @anthony_bullick How social media can boost a business’ reputation – and sales Thursday 6 October, 2016
- 2. Who we are • 21 years providing high quality content • Digital as standard • Bespoke strategies • Coaching and training • Experts in crisis management • A 24/7 team
- 4. Informal and interactive • Best social media content to use • Social media analysis and evaluation • What is a social media strategy? • Review individual platforms
- 5. 45% of B2B marketers have gained a customer through LinkedIn B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. 72% of all internet users are now active on social media. Why you should be excited
- 10. • SMART • Link to your overall business goals • How much can you commit? • Who will own it? Strategy and objectives • How can social media help you? 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.
- 11. • Attention o Unique visits / followers • Engagement o Retweets / comments / favourites • Influence o Follower profile / audience profile • Sentiment o Positive / negative / neutral / change Typical KPIs • Authority o Inbound links / external coverage
- 12. • Who are your audiences? • When do they want it? • How do they want it? Content is King • What content interests them? “Interesting content” is one of the top three reasons people follow brands on social media.
- 13. Content is King • Tips and advice • Company and industry news • Customer service • Offers and promotions • Humour Posts with videos attract three times as many inbound links as plain text posts.
- 14. Analysis and evaluation • Social media’s own analytics • Third party analytics • Hootsuite • Followerwonk • Google Analytics How have you performed against your objectives? What type of content performed best? Worst?
- 16. LinkedIn • 250 – 350 words • Add value • Include pictures and other media Publish a post on LinkedIn to become an expert commentator • Insert links • Respond to comments
- 19. LinkedIn • Your profile gets viewed • After networking events • Activity eg liking and commenting Improve your profile to enhance your reputation • ‘People also viewed’ • ‘You may know’
- 27. Twitter • Timeline algorithm • Character limit • Retweet your own posts Recent changes – take note of all changes because they affect your Twitter activity and subsequent results
- 29. Twitter • #s aren’t just for the top 10 trends • Use them to take part in conversations • Use them to summarise #Dos #And #Don’ts #When #It #Comes #To #Using #Hashtags. #Thissectionisveryimportantsopleasepayattention
- 30. Facebook Visual is huge. Don’t picture your Facebook posts without an image.
- 32. Facebook • Quality content that adds value • Paid social media • Audience targeting • Content • Analytics Reach is decreasing. So is Facebook still worth it? And how can I increase reach?
- 33. YouTube • Your own communication channels • Third party publications • Google search results • Via the second biggest search engine Quality of the video is almost irrelevant – content is key. But how can you attract people to watch it?
- 36. Hootsuite • Use it as a monitoring tool • Use it to schedule posts • Use it for your analytics Social media management tools help you be more effective and efficient online.
- 40. • Exciting opportunities Recap • Objectives and strategy • Quality content • Evaluation
- 41. Questions? And immediate next steps www.outwrite.co.uk @outwritepr @anthony_bullick • Create a content calendar • Connect with Outwrite online • Look at your social media analytics
Editor's Notes
- Change TBN logo to Hillyer
- Insert a new client logo – Fairway? Caulmert? IoD?
- Change picture