These are the slides from the Breakout Session at Digital Gaggle in May 2021. You'll learn how to attract, nurture and convert leads with video courtesy of the team at Life Media UK.

1. Attract, Nurture and
Convert Leads With Video
linkedin.com/in/sunjaylmuk
@Lifemedia_UK
Facebook.com/lifemediauk
Sunjay Singh

2. Is Video
Production
Dead Yet?
● Videos attract 300% more traffic and help
to nurture leads. (MarketingSherpa)
● Including a video on your landing page
can boost your conversion rate by up to
80%. (Unbounce)
● Video marketers get 66% more qualified
leads per year (Optinmonster, 2019).
● Adding video to your emails can increase
click rates by 300%. (HubSpot)
● 80% of video marketers say video has
directly helped increase sales. (Vidyard)

3. Video
Production
Vs
Video Strategy

4. Full Video
Solution
● Sales
● Marketing
● Internal Comms
● Training
● UX

5. Customer
Journey
&
Employee
Journey

6. Volume
&
Variety

7. You Don’t Need
To Reinvent The
Wheel

8. Strategies
Download the E-Book
lifemediauk.com/14-video-
strategies/

9. Authority
Example: Ghyston
Video Strategy: Video Blog
Why: Expertise and Authority
Funnel: Awareness and Consideration
Results: 1000 unique site visits in 1
week through paid video ad followed
by a retargeting campaign which filled
the pipeline

10. ● Bold
● Visually Engaging
● Relevant
● Golden 5 seconds
● Emotive
● Focus on the buyer’s
journey

11. Social Proof
Example: Imaginatal
Video Strategy: Influencer Case Study
Why: Process and Social Proof
Funnel: Awareness and Decision
Results: 136,020 impressions, with
15,911 engagements (which means
real views), with an interaction rate of
11.69% (25% above industry average)

12. ● Story
● Emotion
● Focused

13. Process
Example: Imaginatal
Video Strategy: Process Animation
Why: Process
Funnel: Consideration and Decision
Results: 10X sales in the first week

14. ● Simple
● Transparent
● Clear

15. User Generated
Content
● Vidyard is FREE
● Improve Customer Service
● Improve User Experience
● Improve Internal Comms
● Improve Employee Engagement

16. Distribution
Email
● Automated trails
● Sales focused
● Onboarding
● Customer
Aftercare
Social
● Macro to Micro
● Entertain
● UGC
● Make it feel
native
Search
● Transcribe for
SEO
● Add Captions
● Landing Page
Content
● How-To
● Product Demos
Paid
● Google
Remarketing
● Facebook
Retargeting
● Sky Adsmart

17. Vidyard for your business
Creation
Record your screen, webcam, or both
using the tools you already use every
day.
Management
Reliable video hosting with lightning-fast
load times and flexible user
management.
Sharing
Add videos to your website, emails,
company portal, knowledgebase, or
wherever else you need them.
Optimization
Make your videos more interactive,
accessible, and searchable.
Analytics
Get insight into video performance,
and identify exactly who’s watching
your videos.
Integrations
Connect with key tools across your
business like your CRM, marketing
platform, and more.

18. Increase Marketing Sourced Leads
DEMAND GENERATION
Turn unknown viewers into identified customers with tools specifically designed to
help you grow your business
● Identify who’s watching your videos with
lead capture forms, email strings, and more
● Enhance your campaigns and nurtures
with lead scoring based on video
engagement
● 2-way integrations with all your favorite
marketing (and sales) tools

19. Increase Website Conversion
DIGITAL MARKETING
Data and tools that help you become more strategic in your use of video across
your website.
● Track and measure how your buyers
interact with your videos and uncover
meaningful new insights
● Responsive, accessible and light weight,
the Vidyard video player is the last tool
you’ll need to worry about
● Integrations and extensible APIs give you
full control of the playback experience

20. ● Link to calendar to book a meeting right from
video
● Serve up additional content or resources to
guide viewers on next steps
● Gate valuable video content behind a leadgen
form to drive more conversion
Guide next steps while viewers are already engaged
Video Calls to Action
Add buttons, links, and 3rd party
tools to your videos.

21. ● Get insight into views and attention spans to
understand how your video is performing.
● Identify who’s watching your videos, what they’re
watching, and for how long.
● Know which team members are using video
effectively.
● Push your video analytics data back into your
company’s CRM, marketing system, or BI tool.
Measure and understand the impact of video on your business.
Video Analytics
Powerful dashboards and
detailed analytics.

22. Vidyard for your business

23. Using Video to
Create, Qualify and
Convert Opps 6x
Faster
● 4-Minute demo videos on website has
increased homepage conversions by
"1,103%
● Full-funnel video and video engagement
data is driving leads through the funnel
6x faster
● 144% Higher CTR with Personalized Video
Paulo Martins
VP of Head of Global Digital
Marketing, Marketo
We’ve increased the speed
at which new leads
convert into MQLs by 6x
using video content, CTAs
and Vidyard’s analytics.

24. Closing Words on
Video Strategy
● Experiment
● Be Brave
● Apply Your Marketing
Knowledge
● Keep It Consistent

25. ‘’Vid a t is
be f f a k g’’
- Gha ...p o b