Uploaded byAngela Mondor
Driving traffic with social media
- The document discusses how to effectively engage and build relationships on social media before attempting to sell or promote your products/services. It advises listening first to understand people's problems and engage in conversations rather than immediately pitching. - It recommends openly networking with experts, colleagues, potential customers and participating in discussions to develop trust over time so that doing business becomes a natural next step in the relationship. - The key is to provide value to others through your content and interactions rather than focusing primarily on self-promotion from the beginning. By developing relationships and understanding needs, you can better position your offerings when the time is right.
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Driving traffic with social media
- 1. With Angela Mondor Geeky Girl http://www.geekygirl.ca www.twitter.com/wpgsgeekygirl www.facebook.com/geekygirls http://ca.linkedin.com/in/angelamondor
- 2. • You arefamiliar with social media • You have some followers • You spend time conversing on Twitter and Facebook daily but…. • You still haven't seen any social revenue • Now you're wondering if its all they say it is… • Am I just wasting time? • When is this going to pay off?
- 3. • Aren't Isupposed to concentrate on the relationships, and let the business grow itself? • Experts say that virtual customers don't like a sales pitch. • But now I have all these “friends” and no sales. • So now what?
- 4. • Problem: peopledon't apply basic sales principals to social media because people think that sales is “taboo” • People who come and sell first alienate themselves, hence the bad rep • Solution: engage before you sell • Developing the relationship becomes the context for the sale, so doing business is a natural next step. • Doing business with you becomes an opportunity
- 5. • Come andbe a listener first What does that mean? • pay attention to what people are saying • Read blogs, books & ebooks for information • Act as a customer would • Participate in the conversation Why? • Looking for: What are the problems and how could you solve them? • Give them what they need, not what you are selling.
- 6. • Follow openly,be an open networker • Experts in your niche • Colleagues & peers • Your geographic area • Related to business, professional services • Potential customers • Be selective to a degree, but don’t worry about this too much!
- 7. • Be awareof the unspoken etiquette • Know the lingo, buzzwords • Create your own voice - and stick to it! • Have a conversation • Find a way to share “personal” things (not to be confused with “private” things) • what you are doing now • Inspiration • Tips, tricks, tactics • Thought provoking concepts
- 8. • Many waysto organize people • hot leads, cold leads, need to schedule... • applications can support you • Key: look where you are in regards to working with them • What you are categorizing is the relationship (not necessarily the person) • Find • Assess • Follow • Group • Converse
- 9. • Social connectionsare owned by the platform in which you are connected. • If the platform goes away, they go away. • Get connected outside of these platforms • Invitations get them there. • Be creative!
- 10. • Your blog-- Post a link to a blog posts • Ensure that your email opt in &/or products or services are prominently displayed on your blog. • Free content • Teleseminar • Webinar • E-book • Tweet-ups, Speaking events, offline events • Links to new products / services • Connect on other social media profiles
- 11. • Leverage theexposure to another’s audience (and viceversa with Joint Ventures) • Complementary service or product provides • Guest blogging • Twitter Chats, hashtags
- 12. You post it;they see it or don’t; when it’s gone its gone! Remedies: • Re-post (don’t be obnoxious!) You don't know who has seen what when • Pay attention to traffic trends and the magic hours • Rotate your posts - schedule them using SocialOomph • Re-purpose: Take a singular idea: Blog to video to audio, etc. • Content Syndication: Tubemogul.com, article submission, social bookmarking
- 13. • Email signatures,biz cards, etc • Graphics • Twitter Background • Avatars, FBML tab on Facebook • Contests • Make it EASY to share • RT buttons • Tshirts!
- 14. • Create relationships •Develop & maintain relationships • Organize your prospects! • Invite them to participate with you Lather, Rinse, Repeat!