- The document discusses how to effectively engage and build relationships on social media before attempting to sell or promote your products/services. It advises listening first to understand people's problems and engage in conversations rather than immediately pitching. - It recommends openly networking with experts, colleagues, potential customers and participating in discussions to develop trust over time so that doing business becomes a natural next step in the relationship. - The key is to provide value to others through your content and interactions rather than focusing primarily on self-promotion from the beginning. By developing relationships and understanding needs, you can better position your offerings when the time is right.

1. With Angela Mondor
Geeky Girl
http://www.geekygirl.ca
www.twitter.com/wpgsgeekygirl
www.facebook.com/geekygirls
http://ca.linkedin.com/in/angelamondor

2. • You are familiar with social media
• You have some followers
• You spend time conversing on Twitter and
Facebook daily
but….
• You still haven't seen any social revenue
• Now you're wondering if its all they say it is…
• Am I just wasting time?
• When is this going to pay off?

3. • Aren't I supposed to concentrate on the
relationships, and let the business grow itself?
• Experts say that virtual customers don't like
a sales pitch.
• But now I have all these “friends” and no
sales.
• So now what?

4. • Problem: people don't apply basic sales principals to
social media because people think that sales is “taboo”
• People who come and sell first alienate themselves,
hence the bad rep
• Solution: engage before you sell
• Developing the relationship becomes the context for
the sale, so doing business is a natural next step.
• Doing business with you becomes an
opportunity

5. • Come and be a listener first
What does that mean?
• pay attention to what people are saying
• Read blogs, books & ebooks for information
• Act as a customer would
• Participate in the conversation
Why?
• Looking for: What are the problems and how
could you solve them?
• Give them what they need, not what you are
selling.

6. • Follow openly, be an open networker
• Experts in your niche
• Colleagues & peers
• Your geographic area
• Related to business, professional services
• Potential customers
• Be selective to a degree, but don’t worry
about this too much!

7. • Be aware of the unspoken etiquette
• Know the lingo, buzzwords
• Create your own voice - and stick to it!
• Have a conversation
• Find a way to share “personal” things
(not to be confused with “private” things)
• what you are doing now
• Inspiration
• Tips, tricks, tactics
• Thought provoking concepts

8. • Many ways to organize people
• hot leads, cold leads, need to schedule...
• applications can support you
• Key: look where you are in regards to working with
them
• What you are categorizing is the relationship
(not necessarily the person)
• Find
• Assess
• Follow
• Group
• Converse

9. • Social connections are owned by the platform
in which you are connected.
• If the platform goes away, they go away.
• Get connected outside of these platforms
• Invitations get them there.
• Be creative!

10. • Your blog -- Post a link to a blog posts
• Ensure that your email opt in &/or products or
services are prominently displayed on your blog.
• Free content
• Teleseminar
• Webinar
• E-book
• Tweet-ups, Speaking events, offline events
• Links to new products / services
• Connect on other social media profiles

11. • Leverage the exposure to another’s audience
(and viceversa with Joint Ventures)
• Complementary service or product provides
• Guest blogging
• Twitter Chats, hashtags

12. You post it; they see it or don’t; when it’s gone its gone!
Remedies:
• Re-post (don’t be obnoxious!) You don't know who has seen
what when
• Pay attention to traffic trends and the magic hours
• Rotate your posts - schedule them using SocialOomph
• Re-purpose: Take a singular idea: Blog to video to audio, etc.
• Content Syndication: Tubemogul.com, article submission,
social bookmarking

13. • Email signatures, biz cards, etc
• Graphics
• Twitter Background
• Avatars, FBML tab on Facebook
• Contests
• Make it EASY to share
• RT buttons
• Tshirts!

14. • Create relationships
• Develop & maintain relationships
• Organize your prospects!
• Invite them to participate with you
Lather, Rinse, Repeat!