While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
The document outlines several frameworks for developing an effective social media strategy:
1) The "Jab, Jab, Jab, Right Hook" framework emphasizes posting light, engaging content ("jabs") along with specific calls to action ("right hooks").
2) The "P-O-S-T" method focuses a strategy around defining the People, Objectives, Strategy, and Technology used.
3) The "E-CCCC" approach engages customers through educational, customer service, community building, curation, and collaboration content.
4) Additional frameworks address how to maximize content sharing, develop an untapped market space, and structure social media goals, audience, content, platforms, monitoring and organization.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Digital Media Skills to Master to Get a Job in 2019Chris Snider
This document discusses 8 digital skills that are important to master for getting a job in 2019 and beyond: artificial intelligence, messenger bots, stories, direct messaging, digital advertising, influencer marketing, voice search, and podcasting. It provides examples of how each skill is being used and tools for developing skills in each area.
What is social media, and why should I care?David Griner
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses common social media tools like blogs, microblogging, social networks, and videos/photos. It then focuses on blogs and microblogging platforms like Twitter. For businesses, it emphasizes the importance of an authentic presence and engaging with influencers. Key platforms discussed include Facebook, MySpace, and Google alerts.
Social media tribe building: CALPACT Jan 2012Dan Cohen
This document provides an overview of using new media tools to build communities and engage key audiences. It discusses developing a communications strategy, understanding your target audiences, selecting appropriate tools like Facebook, Twitter and YouTube, and measuring the impact of your efforts. Examples are given of how organizations have successfully used tools like Twitter to connect people with shared interests and build "tribes" of supporters. The document stresses starting with clear goals and testing different approaches.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
The document outlines several frameworks for developing an effective social media strategy:
1) The "Jab, Jab, Jab, Right Hook" framework emphasizes posting light, engaging content ("jabs") along with specific calls to action ("right hooks").
2) The "P-O-S-T" method focuses a strategy around defining the People, Objectives, Strategy, and Technology used.
3) The "E-CCCC" approach engages customers through educational, customer service, community building, curation, and collaboration content.
4) Additional frameworks address how to maximize content sharing, develop an untapped market space, and structure social media goals, audience, content, platforms, monitoring and organization.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Digital Media Skills to Master to Get a Job in 2019Chris Snider
This document discusses 8 digital skills that are important to master for getting a job in 2019 and beyond: artificial intelligence, messenger bots, stories, direct messaging, digital advertising, influencer marketing, voice search, and podcasting. It provides examples of how each skill is being used and tools for developing skills in each area.
What is social media, and why should I care?David Griner
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses common social media tools like blogs, microblogging, social networks, and videos/photos. It then focuses on blogs and microblogging platforms like Twitter. For businesses, it emphasizes the importance of an authentic presence and engaging with influencers. Key platforms discussed include Facebook, MySpace, and Google alerts.
Social media tribe building: CALPACT Jan 2012Dan Cohen
This document provides an overview of using new media tools to build communities and engage key audiences. It discusses developing a communications strategy, understanding your target audiences, selecting appropriate tools like Facebook, Twitter and YouTube, and measuring the impact of your efforts. Examples are given of how organizations have successfully used tools like Twitter to connect people with shared interests and build "tribes" of supporters. The document stresses starting with clear goals and testing different approaches.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
The document provides information and guidance about using social media to build online engagement and awareness for non-profits. It discusses why social media is important, the key social media channels and their pros and cons, best practices for using different channels like Facebook, Twitter and LinkedIn, and how to create sustainable social media strategies through developing a plan, schedule, policies and metrics to measure effectiveness. The webinar aims to help non-profits understand social media and how to successfully utilize various platforms.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
19 ways non-profits can use social media to connect with donorsTim Bete
The document provides 19 ways for non-profits to use social media to connect with donors even with limited time and budget. It addresses the four main reasons non-profits do not use social media: not knowing how to use the technology, not knowing what content to create, not having time, and not having money. For each reason, several tips are provided, such as learning from online tutorials, creating short video stories and thank you messages, using tools to automate posting and scheduling, and taking advantage of free or low-cost social media services. The document emphasizes that social media is essential for connecting with donors and that the barriers of knowledge, content creation, time, and cost can all be overcome.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
Self Guided Social Media Training PresentationCristen Yancey
This document provides an overview of social learning and discusses four social media tools - Facebook, Pinterest, Google, and YouTube - that can be used to create an effective social learning environment. It describes the benefits and limitations of each tool and how they apply to social learning. For example, Facebook enhances communication and collaboration, Pinterest provides a way to visually share ideas, Google enables real-time collaboration, and YouTube hosts educational videos. The document also addresses barriers to social learning, how problems can be solved through social learning versus formal training, and how social media can help address business issues and strengthen relationships.
This document outlines a social media strategy and discusses key aspects of engaging consumers online. It recommends setting up a presence on various social media platforms like Facebook, Twitter, YouTube and LinkedIn to reach consumers where they communicate. The strategy emphasizes participating in online conversations, being transparent and building trust. It also suggests measuring success through engagement metrics like response time, quality of content shared and increased traffic and links to brand websites.
Social media:10 Reasons why EPIPers should be online & 4 ways to get started
A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective
Wednesday, July 10, 2013
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
Tips for dealing with negative comments, trolls and a social media crisesIsobar Australia
Visual Jazz is one of Australia’s largest digital agencies. We do: Research, Strategy, Creative, Frontend development, Backend Development, Testing, Analytics, & Community Management.
The following slideshare provides some high level tips and approaches for community managers in dealing with dealing with negative comments, trolls and a social media crises. It was put together by one of our community managers (Andy Cronin) for the Mumbrella Community Management Master Class in Melbourne on the 6th October, 2011.
Feelings In A Flash is a proposed mobile app that would help teenagers understand and track their changing feelings over time, cope with difficult emotions, and share how they feel with friends in a private way. The app would allow users to log their moods, access information about feelings, and view weekly charts of their emotions. It aims to give teens a fun and easy way to monitor and open up about their well-being without permanent traces. The founders are seeking design advice, help selecting trustworthy resources, and support with viral marketing.
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
The document discusses social media and its growth. It defines key terms and concepts, sizes the social media landscape and its explosive growth. It demonstrates several major social media sites like Facebook, LinkedIn, and Twitter, and discusses current trends like the growth of online video. It also talks about how the current generation has grown up with social media and new forms of online communication and learning. The presentation provides an overview of social networking etiquette and tips.
The document discusses various social media platforms and how organizations can utilize them. It provides tips for using Facebook, Twitter, Flickr, YouTube, blogs, and websites effectively. Some key points made are that social media can engage broad audiences at low costs, but privacy concerns should be addressed. Tips include posting regularly, engaging with users, and using images and videos to attract more interest. The effectiveness of social media is demonstrated by how consumer reaction on platforms like Facebook and Twitter influenced decisions by large companies in high-profile cases.
How Gov't Agencies Can Build Audience and Increase EngagementJoseph Porcelli
This document provides tips for government agencies to build audience and increase engagement through online communities. It outlines a 10 step approach to building audience, including identifying goals, defining success metrics, enlisting stakeholders, developing content and community strategies, and launching and measuring initiatives. It then gives 6 tips for increasing engagement, such as connecting with members, educating them with easy to find content, empowering them to provide feedback, energizing them with questions and shared activities, enforcing community policies, and enhancing the experience through experimentation and providing ongoing value. Examples are given from EPA and other agencies. The presentation concludes by highlighting technologies and resources that can help, such as mobile apps, plain language guidelines, and DoD training materials.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
This webinar provided 10 tips for using social media successfully: 1) focus on your website as the hub; 2) use OASIS planning; 3) tell good stories; 4) view it as a conversation; 5) optimize for mobile; 6) choose the right media; 7) be curious on Twitter; 8) keep it real-life; 9) post at optimal times; and 10) monitor and evaluate. The webinar emphasized being authentic, engaging in conversations, and using social media to collaborate and build communities rather than just promote an organization.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
The document provides information and guidance about using social media to build online engagement and awareness for non-profits. It discusses why social media is important, the key social media channels and their pros and cons, best practices for using different channels like Facebook, Twitter and LinkedIn, and how to create sustainable social media strategies through developing a plan, schedule, policies and metrics to measure effectiveness. The webinar aims to help non-profits understand social media and how to successfully utilize various platforms.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
19 ways non-profits can use social media to connect with donorsTim Bete
The document provides 19 ways for non-profits to use social media to connect with donors even with limited time and budget. It addresses the four main reasons non-profits do not use social media: not knowing how to use the technology, not knowing what content to create, not having time, and not having money. For each reason, several tips are provided, such as learning from online tutorials, creating short video stories and thank you messages, using tools to automate posting and scheduling, and taking advantage of free or low-cost social media services. The document emphasizes that social media is essential for connecting with donors and that the barriers of knowledge, content creation, time, and cost can all be overcome.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
Self Guided Social Media Training PresentationCristen Yancey
This document provides an overview of social learning and discusses four social media tools - Facebook, Pinterest, Google, and YouTube - that can be used to create an effective social learning environment. It describes the benefits and limitations of each tool and how they apply to social learning. For example, Facebook enhances communication and collaboration, Pinterest provides a way to visually share ideas, Google enables real-time collaboration, and YouTube hosts educational videos. The document also addresses barriers to social learning, how problems can be solved through social learning versus formal training, and how social media can help address business issues and strengthen relationships.
This document outlines a social media strategy and discusses key aspects of engaging consumers online. It recommends setting up a presence on various social media platforms like Facebook, Twitter, YouTube and LinkedIn to reach consumers where they communicate. The strategy emphasizes participating in online conversations, being transparent and building trust. It also suggests measuring success through engagement metrics like response time, quality of content shared and increased traffic and links to brand websites.
Social media:10 Reasons why EPIPers should be online & 4 ways to get started
A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective
Wednesday, July 10, 2013
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
Tips for dealing with negative comments, trolls and a social media crisesIsobar Australia
Visual Jazz is one of Australia’s largest digital agencies. We do: Research, Strategy, Creative, Frontend development, Backend Development, Testing, Analytics, & Community Management.
The following slideshare provides some high level tips and approaches for community managers in dealing with dealing with negative comments, trolls and a social media crises. It was put together by one of our community managers (Andy Cronin) for the Mumbrella Community Management Master Class in Melbourne on the 6th October, 2011.
Feelings In A Flash is a proposed mobile app that would help teenagers understand and track their changing feelings over time, cope with difficult emotions, and share how they feel with friends in a private way. The app would allow users to log their moods, access information about feelings, and view weekly charts of their emotions. It aims to give teens a fun and easy way to monitor and open up about their well-being without permanent traces. The founders are seeking design advice, help selecting trustworthy resources, and support with viral marketing.
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
The document discusses social media and its growth. It defines key terms and concepts, sizes the social media landscape and its explosive growth. It demonstrates several major social media sites like Facebook, LinkedIn, and Twitter, and discusses current trends like the growth of online video. It also talks about how the current generation has grown up with social media and new forms of online communication and learning. The presentation provides an overview of social networking etiquette and tips.
The document discusses various social media platforms and how organizations can utilize them. It provides tips for using Facebook, Twitter, Flickr, YouTube, blogs, and websites effectively. Some key points made are that social media can engage broad audiences at low costs, but privacy concerns should be addressed. Tips include posting regularly, engaging with users, and using images and videos to attract more interest. The effectiveness of social media is demonstrated by how consumer reaction on platforms like Facebook and Twitter influenced decisions by large companies in high-profile cases.
How Gov't Agencies Can Build Audience and Increase EngagementJoseph Porcelli
This document provides tips for government agencies to build audience and increase engagement through online communities. It outlines a 10 step approach to building audience, including identifying goals, defining success metrics, enlisting stakeholders, developing content and community strategies, and launching and measuring initiatives. It then gives 6 tips for increasing engagement, such as connecting with members, educating them with easy to find content, empowering them to provide feedback, energizing them with questions and shared activities, enforcing community policies, and enhancing the experience through experimentation and providing ongoing value. Examples are given from EPA and other agencies. The presentation concludes by highlighting technologies and resources that can help, such as mobile apps, plain language guidelines, and DoD training materials.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
This webinar provided 10 tips for using social media successfully: 1) focus on your website as the hub; 2) use OASIS planning; 3) tell good stories; 4) view it as a conversation; 5) optimize for mobile; 6) choose the right media; 7) be curious on Twitter; 8) keep it real-life; 9) post at optimal times; and 10) monitor and evaluate. The webinar emphasized being authentic, engaging in conversations, and using social media to collaborate and build communities rather than just promote an organization.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
This document summarizes alternatives to using Facebook for digital marketing. It discusses using Instagram stories and profiles, influencer marketing on Instagram, Facebook Messenger, Messenger bots, LinkedIn, YouTube, podcasting, voice assistants like Alexa, and email. It acknowledges Facebook is still important but recommends focusing on groups, live video, and stories. The document provides tips for increasing engagement on Facebook and argues high-quality, meaningful content and interactions will be prioritized over meaningless viral videos. It promotes attending upcoming workshops on these topics.
This document summarizes a roundtable discussion on using social media for extension work. Participants shared which social media channels they use, including Facebook, Twitter, blogs, and YouTube. Questions from participants focused on getting started with social media, building an audience, managing multiple channels, and measuring effectiveness. The facilitator provided answers and examples on developing a social media plan, writing for different channels, collaboration opportunities, and tools for scheduling posts and analyzing metrics. Visual examples and additional resources for learning social media were also shared.
This document provides an overview of social media and how businesses can use it. It discusses the evolution of communication from a monologue to a dialogue with social media. Businesses can use social media to generate sales leads, get customer feedback, and build their brand. The document outlines strategies for using platforms like Facebook, Twitter, LinkedIn and engaging customers. It emphasizes having a plan, listening to customers, and giving value over hard selling. Metrics and potential pitfalls of social media use are also covered.
The document summarizes a presentation given by the IBEW Media Department about communicating the IBEW brand through various media. The department produces The Electrical Worker magazine, maintains IBEW.org and social media accounts, and creates videos. They do this to spread their own message without relying on outside media and to increase engagement. The presentation stresses having a clear, concise message and being ready to deal with media inquiries. It provides tips on messaging, social media, photography, and videography to help local unions effectively communicate their own stories.
1) The document discusses best practices for using social media in organizations, including starting with a small pilot program focused on a specific business problem, engaging key influencers, and providing examples and metrics to measure success.
2) It also addresses potential barriers to social media use like lack of resources or concerns about inappropriate content, and provides tips for overcoming barriers like developing clear policies and focusing on tangible goals rather than just adoption rates.
3) The document advocates experimenting with social tools like blogs, Twitter, and Foursquare to engage employees and customers, while deciding what makes sense for the specific organization and tying social media strategies to organizational goals.
Webinar: Keeping Up With the Ever-Changing Social Media AlgorithmsFalcon.io
It can sometimes feel like the networks change their algorithms every week. This can have significant implications for marketers. In this webinar we discussed how to stay agile and adapt to each change.
Together with global media platform, The Drum, we:
Demystified algorithms and why they change
Outlined the strengths and focus of each network
Showcased the strategies companies are adopting to cope
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Social media refers to online tools that allow sharing of ideas, information, and content. There are many types including social networking sites, blogs, microblogs, multimedia sharing, and virtual worlds. Developing an effective social media strategy involves defining the target audience, adopting a point of view, and allocating resources. Key tips include making participation easy, writing shareable content, recognizing followers, and integrating social media with other marketing. Success can be measured by tracking engagement metrics like followers, shares, and comments across different social media platforms. Overall social media usage has experienced significant growth in recent years.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
This document provides an overview and assignments for a session on understanding social media. It discusses developing a social media strategy and analyzing an organization's social media efforts. It also assigns students to post a link to a social media article with a summary and comment on two classmates' posts.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
Digital Media in Building Trades Organizing Alex Hogan
This document discusses how digital media can help with union organizing efforts. It provides tips on developing digital organizing plans, using social media platforms like Facebook and Twitter for organizing, and creating visual content. Some key points covered include drafting goals and targeting audiences for a digital plan, using things like testimonials and facts to engage people online, and tips for taking photos and videos to help promote organizing campaigns.
More Than Both Sides — Redefining Objectivity Spring 2024Logan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
More Than Both Sides — Redefining Objectivity 23c.pdfLogan Aimone
This document discusses the evolving concept of objectivity in journalism. It begins with a brief history of newspapers in the 19th century, when most were explicitly linked to political parties rather than seeking neutrality. The concept of objective journalism developed in the late 19th/early 20th century as newspapers shifted focus to sales/advertising. In the post-WWII "Age of Consensus," journalism moved to the mainstream center. However, this consensus excluded many voices. The document argues that simply giving "both sides" can sometimes hinder truth-telling. It explores evolving ideas around transparency, verification, and focusing on consequences rather than just presenting opposing views. The goal is for journalism to move beyond an outdated definition of objectivity to
Storytelling for Reader Understanding 2023.3.pdfLogan Aimone
Updated for Fall 2023: Modern journalism requires a shift in focus toward helping the reader understand a story. These tools to help increase understanding won’t require more words on the page. Editors and advisers who want to make a difference starting today should use this.
One rule for digital news media: Images attract eyes. If you want your audience to look at the content, an image on every story is the way to go. Learn six types of website featured images to make your site look interesting. Photographers, web editors, other editors and advisers should attend.
More Than Both Sides — Redefining Objectivity 23.pdfLogan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
Storytelling for Reader Understanding 2023.pdfLogan Aimone
Modern journalism requires a shift in focus toward helping the reader understand a story. These tools to help increase understanding won’t require more words on the page. Editors and advisers setting goals and planning for next school year should use this.
Storytelling for Reader Understanding 2020Logan Aimone
Revised for 2020: Modern journalism requires a shift in focus toward helping the reader understand a story. Discover a variety of tools to help increase understanding that don’t require more words on the page.
Modern journalism requires a shift in focus toward helping the reader understand a story. Discover a variety of tools to help increase understanding that don’t require more words on the page.
Guidelines from national associations set expectations for website pages to be more than just endless text pasted from the print edition. Learn techniques to enhance story pages, serve the reader and increase time spent on the site. Your site can be improved in minutes.
From rubrics to points to checklists, grading is a necessary part of every journalism classroom. Discover a range of grading philosophies to help you build a grading system reflecting your values and priorities while balancing external demands.
The document describes five basic brush strokes or grammar techniques that can be used to improve writing by making it more descriptive: 1) the participle, which uses -ing or -ed verbs at the beginning or end of sentences; 2) the absolute, which combines a noun with a participle; 3) the appositive, which adds a second image to a preceding noun; 4) shifting adjectives out of order; and 5) replacing passive verbs with active verbs to energize descriptions. Examples are provided to illustrate how each technique can enrich writing. Readers are then invited to try applying several brush strokes to sample image descriptions.
This document discusses rules for using hyphens with compound adjectives. It explains that a hyphen is usually required when two or more words are combined to form a compound adjective, such as "lily-livered" or "school-to-work." However, words that are frequently associated as adjectives, such as "high school" or adverbs modifying adjectives, such as "usually hot," are not hyphenated. The document also provides additional rules for when to use hyphens based on adjective-noun or noun-noun constructions, multiple adjectives modifying another word, and equal-force adjectives joined by commas versus conjunctions. Finally, it includes practice examples applying the hyphenation rules.
The document provides tips for writing concisely and tightly by removing unnecessary words and focusing the writing on strong verbs and active voice. It encourages writers to cut clutter from sentences, remove redundant phrases, avoid weak verbs and adverbs, and use paraphrasing to shorten long quotes. The goal is for every word to serve a clear purpose and tell the essential story or information in as direct a manner as possible.
Nine areas in which the student newspaper should seek to improve campus life and play a role in the development of the students and other members of the school community
Updated for 2016 // From the sea of gray text to the photo collage, we've all seen bad layouts. Gain reliable tips to improve any printed page. Bring your ugly layouts — or even your beautiful ones — and watch as Logan adds or subtracts to the design, making chicken salad out of, well, you know.
1. For Advisers Only
Logan Aimone, MJE, executive director
National Scholastic Press Association
2. Today’s Tech
Let’s start with a quiz!
Keep score at your seat,
or just keep track in your head.
If you’re really techy, you’ll add
your points on your iPhone.
(Thats’ you, Sandra.)
For Advisers Only
3. 1. Mobile
5 points: You have a Web-enabled
mobile device (BlackBerry, iPhone, etc.
3 points: You have a cellphone with
text message capability (that you use)
1 point: Cellphones can do that? Yours
is just for actual phone calls.
0 points: No cellphone.
+3 Bonus if you have a Web-enabled
phone and iPad
For Advisers Only
4. 2. E-mail
5 points: You check your e-mail
account(s) on your computer, iPad and
phone.
3 points: You use only a computer to
access e-mail.
1 point: You have to print your
e-mails to file them.
0 points: No e-mail.
+1 if you’re on Gmail.
-1 if you still use AOL.
For Advisers Only
5. 3. Microblogging
5 points: You have a Twitter account
and regularly send tweets.
3 points: You set up a Twitter account
but never send tweets.
1 point: You have at least heard of
Twitter.
0 points: You think the only “tweets”
are from birds.
+1 Bonus: You Tweet from your phone,
or if you know and use TwitPic.
For Advisers Only
6. 4. Curated Links
5 points: You have an account on
Delicious, Digg, StumbleUpon,
Publish2 or another social
bookmarking site.
3 points: You’ve seen these sites.
1 point: You’ve forwarded a link.
0 points: You thought curating was for
museums.
For Advisers Only
7. 5. Social Network
5 points: You’re a Facebook expert
(pages, groups, photos, links, apps).
3 points: You’ve seen these sites.
1 point: Your main Facebook activity is
Farmville.
0 points: No active Facebook.
+1 if you manage a fan page or a group.
-1 if you have MySpace.
For Advisers Only
8. 6. Websites
5 points: You own your own domain
name and manage the site.
3 points: You’ve dabbled online with
HTML or WordPress.
1 point: You are mainly a user, not a
creator online.
0 points: You think the Internet is a
“series of tubes.”
+1 if you access on your phone.
-1 if you use WebTV.
For Advisers Only
9. 7. Flickr
5 points: You have a Flickr account and
post images regularly.
3 points: You’ve browsed Flickr.
1 point: You know Flickr exists.
0 points: You’re wondering why this
candle term is misspelled.
+5 if you know about Creative
Commons and have abided by a CC
license.
For Advisers Only
10. 8. Video
5 points: You’ve created and uploaded
a video to YouTube or another site.
3 points: You’ve watched multiple
YouTube videos.
1 point: You’ve maybe seen a couple
videos online.
0 points: You didn’t know YouTube
was an online video source.
+1 if you have seen the Old Spice ads.
+5 if your question was in one.
For Advisers Only
11. 9. Miscellaneous
Bonus Points:
+2 if you use RSS feeds
+2 if you read Mashable.com
+2 if you have apps for news
+2 if you have apps for lifestyle
+2 if you’re on LinkedIn
+2 if you’ve made a Google Map
+2 if you use Google Docs
For Advisers Only
12. Scoring
35+: Impressive! You’re techy. You
probably already tweeted your score.
25-34: Not too shabby. You’ll probably
update your Facebook about this later.
11-24: You’re somewhat techy, but you
could to kick it up a notch. Ask your
students how.
10 and under: Time to start living in
the 21st century.
For Advisers Only
13. For Advisers Only
What does today’s adviser
need to think about?
Logan Aimone, MJE, executive director
National Scholastic Press Association
14. Print
• Although it has faced challenges from
broadcast media, it remains the most
common, widespread and portable form of
mass media.
• What is the impact on the school
community when printed media are
eliminated?
• What should be printed?
For Advisers Only
15. Pixels
• While the printed page has been the
dominant medium in scholastic
journalism, online publishing has started
to take off.
• More student newspapers — and even
magazines and yearbooks — are turning to
the Web for a variety of reasons.
For Advisers Only
16. Pixels
• The Internet allows for instant publishing
of content rather than the infrequent
publication of print.
• Compared to the expense of printing an
edition of the newspaper, a website is
dramatically less expensive — maybe even
free.
For Advisers Only
17. Convergence!
• The term convergence means a “coming
together” — and that’s what you have
available to you today.
• Members of Generation Y (your students!)
are comfortable with and operating in a
converged media environment.
For Advisers Only
18. Convergence
• Online tools allow a media staff to combine
multiple media to deliver content in the
most appropriate format: text, audio,
images or video.
• Online networks like MySpace, Facebook,
YouTube, Delicious, Flickr and Twitter
allow users to build a community and to
customize and share content.
For Advisers Only
19. Convergence
• Ultimately, you and your students need to
answer this question:
• What is the most appropriate format to
use to tell this story?
For Advisers Only
20. Tools
• Ultimately, it’s the content that matters.
• You have to be in a position to deliver the
content in the most appropriate format and
platform.
• So, what can you use to do that?
For Advisers Only
21. Social Media
• Because teens are comfortable in this
environment, you need to shift your focus
to take advantage of where your readers/
viewers are.
• Engage your readers in a way that helps
them (they get news) and helps you (you
get tips for more news).
For Advisers Only
22. Social Media
• Do you have any idea how big of an impact
social media are having on every aspect of
our lives?
• Let’s watch a short video and see…
http://www.youtube.com/watch?
v=lFZ0z5Fm-Ng
(Social Media Revolution 2, May 5, 2010)
For Advisers Only
23. Social Media
• A few highlights from the video:
• Nearly all of you (96%) are on a social
network.
• That’s the #1 Web activity.
• More than 500 million people are on
Facebook. (More on that in a minute.)
• Fastest-growing segment is women 55-65
(is that you?).
For Advisers Only
24. Social Media
• More highlights from the video:
• 80% of Twitter use is by mobile device.
• That’s instant discussion, good or bad.
• Studies show Wikipedia is more accurate
than Encyclopedia Brittanica.
• But that’s not an excuse for using it as
your sole source.
For Advisers Only
25. Social Media
• More highlights from the video:
• 78% of people trust peer
recommendations. Only 14% trust ads.
• 25% of Americans watched a short video
in the last month on their phone.
For Advisers Only
26. Facebook
• In June 2009, the average United States
user spent an average of 4 hours, 39
minutes on the site per month (~9 minutes
per day), according to Nielsen Media.
• In January 2010, the average U.S. user
spent more than 7 hours per month (~14
minutes per day) on Facebook.
• That’s more time on Facebook than on
Google, Yahoo!, YouTube, Microsoft,
Wikipedia and Amazon — combined.
For Advisers Only
27. 15 Things to Think
About This Year
Improving your operation
in 2010-2011
For Advisers Only
28. 1. Be excellent
• It probably goes without saying, but I’ll say
it anyway: Strive for excellence.
• Excellence isn’t settling for pretty good.
• Good enough is not good enough.
• Set goals to improve with each edition or
deadline.
For Advisers Only
29. 2. Get out there
• You can’t really get a story unless you get
out and talk to people. In person.
• Yes, in person!
• You can always tell the difference when a
writer has observed and interviewed in
person.
• E-mail or chat interviews fill a need, but
they are not as effective as being there.
For Advisers Only
30. 3. Find stories
• Establish a solid beat system in place to
gather the routine news.
• Expect that each beat will yield some briefs
and longer stories.
• Demand enterprise from reporters (editors,
too). That means digging around to find
something newsworthy and writing it in a
compelling, interesting and useful way.
For Advisers Only
31. 4. Show us
• Probably the most widely read (and most
liked) stories are those that tell interesting
stories about people.
• Your school and community are full of
these stories.
• Localize national issues with the stories of
people around you.
For Advisers Only
32. 5. Get a Website
• There’s really no excuse today for not
having at least a basic Web site.
• Basic: You could post a PDF version of the
printed paper.
• Advanced: You could update news
throughout the school day.
• An online presence opens up a new
universe of multimedia opportunities.
For Advisers Only
33. 6. Get social
• MySpace and Facebook accounts are free.
Interact with readers by posting links to
stories and by getting tips from readers.
• With 60 million Facebook status updates
daily, you can monitor what’s happening
or ask them to let you know about events
occurring outside school (or at school but
not known).
• Let readers submit photos, letters, etc., to
you through these pages.
For Advisers Only
34. 7. Start Tweeting
• Twitter is a free “microblogging” site that
works in 140-character messages.
• As you gather “followers” you will be able
to pass along messages to a wide group of
people. That means instantly informing
your followers when news happens (sports
scores, lockdown, free burritos at
Chipotle).
• Use hashtags (#word) to label and search.
For Advisers Only
35. 8. Get Delicious
• Delicious.com is a social bookmarking site
that is, guess what, free.
• You can post links there that will be useful
to others.
• The links can be labeled and sorted in a
number of ways.
• This is a way to enhance content beyond
the printed page.
• You can also see what others bookmarked.
For Advisers Only
36. 9. Use Flickr
• Flickr is an online image-sharing service.
Yep, it’s free for a basic account.
• You can make your images available for
people to browse.
• Through a Creative Commons license, you
can get images to use (free and legal!).
For Advisers Only
37. 10. Use YouTube
• YouTube is a solution to upload videos.
• It might be blocked on your school’s
computers.
• However, it’s not blocked on mobile devices
or at home, which is where most people
will probably access the videos anyway.
• If you need a site to get by school filters, try
SchoolTube.com instead.
For Advisers Only
38. 11. Do multimedia
• With a website, not only can you update
news and information as frequently as you
want, you can improve the content.
• The newspaper can showcase one or two
images from an event. Online, you can
have dozens — with audio and captions.
• Yearbook staffs can promote the book
through “sneak peeks” or extras that are
posted online.
For Advisers Only
39. 12. Be the #1 source
• Be serious about being the top information
source for all things about your school.
• If someone wants to know a fact, score,
date, record, time or whatever — be the
place they turn for that information.
• Own sports stats, especially JV and lower
squads.
• Scoop the local paper. Doesn’t it feel good
when that happens?
For Advisers Only
40. 13. Do fewer…
• Horoscopes and advice columns
• Superficial columns (carpe diem,
senioritis, slow drivers, etc.) that could be
in any year
• Double-truck stories on “hot topics” that
aren’t tied to a news event. Make sure you
have a news peg if you’re committing that
much space.
For Advisers Only
41. 14. Follow the law
• Obey copyright.
• Only use “fair use” images or get
permission. Flickr lets you search for
Creative Commons images.
• Use copyright-free music unless you pay
a royalty.
• Saying it’s “for education” doesn’t let you
off the hook.
• Know privacy rules. Know your rights.
For Advisers Only
42. 15. Remember…
• The role of student media is to inform and
enlighten your audience.
• You and your students have a responsibility
— an obligation, even — to take that
seriously and to do it well.
• Your audience needs you to tell them the
things no one else will tell them.
For Advisers Only
43. Thanks!
Twitter: @NSPA
Facebook:
National Scholastic
Press Association
Any questions?
For Advisers Only