This document provides guidance on using public relations (PR) and social media to promote a business. It discusses why PR and marketing are important for both immediate and long-term business goals, such as launching a product, growing sales, and increasing brand value over time. The document then outlines various PR, social media, and marketing tactics that can help increase a business's profile, credibility, and confidence in its services. These include blogs, articles, reports, social media posts, videos, and more. It also provides tips for marketing a business at a school fair through tactics like flyers, posters, social media promotions, and working with local media.