Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Inclusive
Marketing
@thesocialdetail
Don’t Do A Pepsi
How To Be Inclusive With Your Marketing
Joyann Boyce
Founder of The ...
Inclusive
Marketing
@thesocialdetail
Inclusive
Marketing
@thesocialdetail
Merkeyria
Inclusive
Marketing
@thesocialdetail
Buck, Chris. Let’s Talk About Race’ Merkeyria
Inclusive
Marketing
@thesocialdetail
Colorism in High Fashion, The Pudding 2019Buck, Chris. Let’s Talk About Race’
Inclusive
Marketing
@thesocialdetail
What is Inclusive Marketing?
Inclusive
Marketing
@thesocialdetail
“Creating content which is inclusive of
the diverse audience your brand or
company se...
Inclusive
Marketing
@thesocialdetail
Inclusive
Marketing
@thesocialdetail
You persona is still valid
BUT
Inclusive
Marketing
@thesocialdetail
You persona is still valid
BUT
it needs a few more layers
Inclusive
Marketing
@thesocialdetail
CLOSE YOUR EYES
Inclusive
Marketing
@thesocialdetail
Inclusive
Marketing
@thesocialdetail
Intersectionality
“70% of millennials and
Generation Z will choose one
brand over ano...
Inclusive
Marketing
@thesocialdetail
Women
33.6 mil
BAME
people
13 mil
LGBT+
People
1 mil
Disabled
People
13 mil
2011 Cens...
Inclusive
Marketing
@thesocialdetail
UK Population
56 million
Women
33.6mil
BAME
people
13 mil
Disabled
People
13 mil
LGBT...
Inclusive
Marketing
@thesocialdetail
Accountability
Inclusive
Marketing
@thesocialdetail
Consider the
Context
Inclusive
Marketing
@thesocialdetail
Consider the
Context
Inclusive
Marketing
@thesocialdetail
Genuine Representation @thirdlove
Google G Suite
Inclusive
Marketing
@thesocialdetail
Avoid disingenuous
representation
Inclusive
Marketing
@thesocialdetail
Avoid
Appropriation
Pepsi, 2017
Inclusive
Marketing
@thesocialdetail
Tokenism?
Inclusive
Marketing
@thesocialdetail
Keep doing
and mix it up
Inclusive
Marketing
@thesocialdetail
3
steps to
supporting a
movement
1. Be a VOCAL ally
2. Show your SUPPORT on
relevant ...
Inclusive
Marketing
@thesocialdetail
2
takeaways
Principles of Inclusive Marketing Salesforce
1. Consider context
2. Ensur...
Inclusive
Marketing
@thesocialdetail
Pick
1
Action
● Add alt text to social media
images
● Follow some in your sector
‘dif...
Inclusive
Marketing
@thesocialdetail
1. Inclusive Marketing Practices
- SalesForce
2. Inclusive Design - Microsoft
3. Stoc...
Upcoming SlideShare
Loading in …5
×

of

Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 1 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 2 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 3 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 4 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 5 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 6 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 7 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 8 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 9 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 10 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 11 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 12 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 13 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 14 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 15 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 16 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 17 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 18 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 19 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 20 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 21 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 22 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 23 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 24 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 25 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 26 Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail) Slide 27
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail)

Download to read offline

These are the slides from Joy's session at Digital Gaggle in Bristol on Thursday 19th September.

This session was designed to give attendees some food for thought when it came to developing an inclusive marketing strategy for their brand.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The Social Detail)

  1. 1. Inclusive Marketing @thesocialdetail Don’t Do A Pepsi How To Be Inclusive With Your Marketing Joyann Boyce Founder of The Social Detail - Joyann@thesocialdetail.com @thesocialdetail
  2. 2. Inclusive Marketing @thesocialdetail
  3. 3. Inclusive Marketing @thesocialdetail Merkeyria
  4. 4. Inclusive Marketing @thesocialdetail Buck, Chris. Let’s Talk About Race’ Merkeyria
  5. 5. Inclusive Marketing @thesocialdetail Colorism in High Fashion, The Pudding 2019Buck, Chris. Let’s Talk About Race’
  6. 6. Inclusive Marketing @thesocialdetail What is Inclusive Marketing?
  7. 7. Inclusive Marketing @thesocialdetail “Creating content which is inclusive of the diverse audience your brand or company services” What is Inclusive Marketing?
  8. 8. Inclusive Marketing @thesocialdetail
  9. 9. Inclusive Marketing @thesocialdetail You persona is still valid BUT
  10. 10. Inclusive Marketing @thesocialdetail You persona is still valid BUT it needs a few more layers
  11. 11. Inclusive Marketing @thesocialdetail CLOSE YOUR EYES
  12. 12. Inclusive Marketing @thesocialdetail
  13. 13. Inclusive Marketing @thesocialdetail Intersectionality “70% of millennials and Generation Z will choose one brand over another if it demonstrates diversity in its promotions” Microsoft, 2019
  14. 14. Inclusive Marketing @thesocialdetail Women 33.6 mil BAME people 13 mil LGBT+ People 1 mil Disabled People 13 mil 2011 Census Data People over 65+ 9.2 mil UK population 56 million
  15. 15. Inclusive Marketing @thesocialdetail UK Population 56 million Women 33.6mil BAME people 13 mil Disabled People 13 mil LGBT+ People 1 mil People over 65+ 9.2 mil 2011 Census Data
  16. 16. Inclusive Marketing @thesocialdetail Accountability
  17. 17. Inclusive Marketing @thesocialdetail Consider the Context
  18. 18. Inclusive Marketing @thesocialdetail Consider the Context
  19. 19. Inclusive Marketing @thesocialdetail Genuine Representation @thirdlove Google G Suite
  20. 20. Inclusive Marketing @thesocialdetail Avoid disingenuous representation
  21. 21. Inclusive Marketing @thesocialdetail Avoid Appropriation Pepsi, 2017
  22. 22. Inclusive Marketing @thesocialdetail Tokenism?
  23. 23. Inclusive Marketing @thesocialdetail Keep doing and mix it up
  24. 24. Inclusive Marketing @thesocialdetail 3 steps to supporting a movement 1. Be a VOCAL ally 2. Show your SUPPORT on relevant causes important to the community. 3. Be REPRESENTATIVE in your promotional campaigns.
  25. 25. Inclusive Marketing @thesocialdetail 2 takeaways Principles of Inclusive Marketing Salesforce 1. Consider context 2. Ensure genuine representation
  26. 26. Inclusive Marketing @thesocialdetail Pick 1 Action ● Add alt text to social media images ● Follow some in your sector ‘different’ to you ● Add context to website links ● Review your marketing personas
  27. 27. Inclusive Marketing @thesocialdetail 1. Inclusive Marketing Practices - SalesForce 2. Inclusive Design - Microsoft 3. Stock photos - Tech Spark & UK Black Tech Resources Joyann Boyce Social Media Consultant The Social Detail - Joyann@thesocialdetail.com @thesocialdetail Inclusive Marketing should be the norm!

These are the slides from Joy's session at Digital Gaggle in Bristol on Thursday 19th September. This session was designed to give attendees some food for thought when it came to developing an inclusive marketing strategy for their brand.

Views

Total views

364

On Slideshare

0

From embeds

0

Number of embeds

117

Actions

Downloads

4

Shares

0

Comments

0

Likes

0

×