This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane. Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more. The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!

1. How to Succeed With
Your Online Business
YVETTE ADAMS
THE CREATIVE COLLECTIVE
@creativecollect

5. START UP PHASE:
How do you set up an online business??
Quick answer? Better answer
•Domain name •Business plan including digital marketing strategy
•Correct business structure
•Website
•Domain name, business name registration &
trademark
•Professional website that you can update easily &
quickly
•Online systems and procedures

6. STOP! Before we go any further:
What do you want out of your life?
• Time with my children – beach, walks in the parks
• Time with my partner – no kids, quality, talking
• Holidays – international travel once a year, long weekend + at
least 3 times a year
• Time with my girlfriends – wine & nibbles
• Music – time to download, enjoy, share
• Fitness – healthy, strong, high energy
• Relaxation & self care – day spa
treatments, massages
• Personal development – time to read,
grow, learn, experience

7. Fitting
it all in
Date night
Fitness
Kids
Sleep
Social

8. The tools and equipment you’ll need to succeed
 A decent computer – laptop v PC
 Back up system – dropbox
 Virus protection AND spyware protection
(AVG & Malware Bytes)
 Browser – Internet Explorer, Firefox, Google
chrome
 Email address
 Internet connection
 Microsoft v Google Apps
 Accounting software, wiki system, CRM,
emarketing
 Efax? VOIP?
 Smart phone
http://www.ssoalertservice.net.au/

9. How much to What
SEO
pay? features?
Hosting?
Updates?
Design
Analytics
What
platform? Who should
do it?

10. But don’t just design for the web…

11. Building websites is a lot like building houses
Then if you want to sell on it, you better go to market!

12. Top tips in start up phase
 Establish a schedule, communicate it with those around you
and stick to it!
 Get the best technology you can afford – but avoid buying
software outright or getting stuck in plans
 Invest in a website, and work at it until you get it right
 Always be looking for ways to build a database
 Social media is an excellent place to get started too - test
markets, price point, target market, gain feedback (polls,
surveys), check what posts get most likes/clicks etc
 Only buy what you REALLY need

14. GROWTH PHASE:
How do you build your brand and make money???
• Leverage your time • Systemise & procedurise
• Focus on ROI marketing everything
• Commercialise your • Track & measure
website everything

15. Ways to commercialise your website
• Google Adsense
• Affiliate
marketing
• Ads – on site
and email
broadcast
• Sell products
• Sell your
knowledge –
ebooks etc
• Blogging &
articles with
hyperlinks

16. Leverage your time
Outsource what you don’t enjoy, aren’t good at, and don’t have
time for. Train yourself to constantly think – could someone else
do this?
Work VAs
experience
students
Interns Contractors
Franchisees
Trainees

17. ROI Marketing
• Do I think I will get the money back and MAKE money from the
marketing activity that I am investing in?
• Will I break even?
• Am I happy to do it for ‘building the brand’ / brand awareness

18. Online Marketing Strategies
• Banner ads
• Emarketing
• Affiliate marketing
• SEO – search engine optimisation
• Blogging
• Facebook ads
• Google Adwords
• Article writing
• Press releases
• Social media

19. More ways to grow your online business..
 Optimise your website and dominate keywords you want to be
found for
 Be a content making machine – blogs, videos, podcasts
 Apply for tenders & grants
 Collect testimonials & case studies
to prove your worth
 Seek speaking & writing
opportunities
 Diversify your income streams
 Continue to communicate with your
database – autoresponders,
broadcasts
 Form alliances/merge/acquire
 Target new markets
 Licence/white label/franchise

20. Top tips in growth phase
 Build the brand using ROI
marketing
 PR, emarketing & awards
submissions worked for me
 Keep procedurising
EVERYTHING!
 Leverage your time – always!
 Get training in what you don’t
know enough about
 Build your networks – my one
coffee a week policy
 Surround yourself with a good
team – lawyer, accountant +++

21. MATURITY PHASE: Preschooler / prep
 Consolidate! What is working, what is not?
 Competitor analysis
 Revamp your brand
 Keep working on your website
 Keep marketing

25. Accept change, embrace it &
progress, or be left behind…

26. TREND #1: Smart phones
Smart phones: anything BUT a phone!

27. TREND #2: The rise of the tablet

28. TREND #3: Apps

29. TREND #4: More online retail

30. TREND #5: Social media

31. Some more compelling stats…
TREND #5: Social media

32. TREND #5: Social media

33. TREND #6: More online video

34. TREND #7: More sharing

35. TREND #8: More broadband access

36. FACT: The Digital Wave is already
here….
Which wave are you riding?

37. Free Government funded webinars
[DEEDI initiative] thecreativecollective.com.au/webinars

38. BYO laptop sessions - $197 for a full day
• Common problem: attendees Locations
participate in seminar and return to
•Sunshine Coast
business and struggle to execute –
•Mackay
time & confidence
•Brisbane – 27 March – Twitter,
• Solution? Live, highly interactive and 2 Apr - Facebook
instructor led laptop sessions –
working on their accounts live with
support on hand
Topics
•Linkedin
•Twitter
•Facebook
•Google+
•Wordpress
•Pay per click
•Video marketing
•And more!
thecreativecollective.com.au/
byo

39. Social media success squad
But it all changes so fast!
How do you keep up to date?
You could spend hours upon hours
of studying OR participate in our Social Media Success
Squad and get:
•Monthly webinars with our social media specialist –
includes key updates + opportunity to ask questions and
learn in group format
•Access past recordings on topics – 8 now available
•Extensive resources in secure zone
•Private Facebook group – network with others and ask
social media questions – share successes
•$47/month

40. • 12 week program – most of it online
• 12 webinars – all recorded – watch when it suits you
• 12 eLessons – emailed weekly
• Private Facebook group
• Members only area full of resources
• Accredited unit – BDBEBU501A - Investigate and design
e business solutions
• AND a rebate valued around $200 to keep!!!
ALL THIS FOR ONLY $250!!
www.getuptospeed.com.au – live later today!