The document discusses best practices for social media engagement, including connecting with others rather than pitching, being an active contributor to discussions, and focusing on building relationships over time through helpful, authentic content. Key recommendations are to listen to others, establish trust as an advisor, and target thought leaders who can influence wider audiences. The goal is to build mind share and wallet share through genuine engagement and value provision rather than one-way marketing.

1. Social Media Boot Camp Series Module 1 The Rules of Engagement With Shane Gibson @shanegibson

2. “ I think that’s going to break.”

3. “ The Customer Owns Your Brand”

4. Getting Branded

5. The Future is Now Nearby restaurants Shopping Community workforce breakdown Schools Housing inventory and stability Crime rates Past pricing and sales on the home itself Real Estate III Central Virginia

6. We Still Use Old Media

7. 750 million

8. 100 Million

9. 100 million updates/day

10. 1Billion Views/Day

11. Business-to-Business Decision Makers … 69% of B2B buyers use social networks “primarily for business networking and development.” … Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

12. “ If you think you are a leader and no one is following you... You ’re actually just going for a walk”

13. “ It’s not about B2B or B2C it is really about person to person.”

15. The Reverse Drip

16. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It ’s not about you #4 Be fearless in your contribution to community #5 Don ’t be a social spammer, engage #6 Be authentic #7 Be consistent

17. Boeing

18. Mediadecoder.com: “ Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing

19. Nano-markets

23. George Moen – CEO, Blenz Coffee

25. Linkedin

29. Don ’t outsource your personal brand

30. #1 Stop pitching and start connecting

38. Marketing materials and brochure ware Endless event announcements with no added value Cut and paste corporate announcements and press releases Product and service pitches No comments or heavy moderation Not a personal voice Corporate Blogging Errors

39. Social Hub Social Capable? Conversational? Aggregate Voice? Multiple Media and Networks to Talk? Ease of use?

40. #2 Doers win in the game of social media Results take time People expect you to be fully engaged and consistent. Create content Create unique, value added content and conversations (listen)

41. Be the trusted advisor “ Green fleet management strategies.” “ Lean best practices.” “ Balancing fuel efficiency with horsepower .” “ How to select a child seat” “ Service contracts pitfalls and hidden clauses” “ Winterizing your vehicle ” “ Fuel efficient versus battery powered cars ”

42. Social media marketing is about LISTENING

43. Business Intelligence Search.Twitter.com Google Alerts LinkedIn Groups, Questions & Network Blogsearch.Google.com Customer blogs and social networks Competitor news, blogs, and social networks

54. “ If you think you are a leader and no one is following you... You ’re actually just going for a walk”

55. Thought Leadership “ Leadership is influence.” - John C. Maxwell

56. Influence = Action Message gets passed on Get linked to Changing or molding views Registering and attending events Solving problems Getting feedback Listening and creating brand and relationships Generating dialogue Getting press Capturing an e-mail address or contact info

57. If you sound like everyone else you ’re not a leader.

60. Sales Cycle Relationship Building Model Warming Up The Call 1 Breaking The Ice Uncovering Buying Motives The Sales Proposal Handling Objections Closing The Sale 6 Add-ons And Up Sells 7 2 3 5 4 Invite and Engage At Every Step

61. Target Audience Use multiple criteria Target Thought Leaders and Connectors

62. What Platforms? Blogs

63. Integration Make it part of your daily activities Start pulling listening feeds Engage, Lead, and Contribute Make it real at least once a week Rapport & Value = Mind Share = Wallet Share

64. Insurance Guerrillas

65. Free & Honest Tea

66. Results

67. Press

68. Earned Media

69. Increase in Sales

70. Wall Street VS. LA

71. Free Wifi as Weapon

73. Scott Heiferman

74. @cforbesoklahoma

75. @cforbesoklahoma

76. Canada’s Biggest Book Launch Party (Until someone tells us otherwise)

77. Sociable! Book Launch

78. Getting Sociable!

79. Launch Plan Identify Your Goal Identify Your Target Audience and your Nanotribes Pick the Right Platforms Map out Social Etiquette and Policy (Rules and Tools Training) Implement Listening and Engagement Strategy Know Core Pains, Dreams and Goals Uniquely Communicate Solutions Mixing Marketing and Community

80. Resources Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me